The document provides an overview of media and information literacies from the perspective of Finland. It discusses the Finnish Society on Media Education, which aims to develop and promote media education and literacies in Finland. It also summarizes key aspects of media education in Finland such as the wide variety of actors involved, changing media landscape, importance of cooperation, and challenges around funding and evaluation. National policies that guide media literacy are also examined, including the "Good Media Literacy" guidelines. The role of libraries in providing media education through various projects and training is then described based on research conducted.

1.
Finnish
Perspec,ves
to
Media
and
Informa,on
Literacies
Rauna
Rahja
Finnish
Society
on
Media
Educa4on
Vree
Mediawijze
dag
/
Brussels
/
28.1.2014

2. Finnish
Society
on
Media
Educa,on
• Associa4on
opera4ng
na4onwide
in
two
main
languages
(Finnish
and
Swedish)
• Aims
to
develop
and
promote
the
field,
research
and
prac4ces
of
media
educa4on
and
media
literacies
in
Finland
• Founded
in
2005
by
Finnish
researchers
and
professionals
on
media
and
media
educa4on
• Funded
by
Ministry
of
Educa4on
and
Culture
and
its
members
• Over
200
personal
and
student
members,
50
community
members
‫• ‏‬

3. Finnish
Media
Educa,on
in
brief
• Small
country
with
a
vivid
field
of
media
educa4on
–
wide
variety
of
actors
• ”The
promised
land
of
associa4ons”
–
but
also
a
bunch
of
various
projects…
• Changing
media
landscape
and
growing
use
of
media
challenges
media
educa4on
• New
actors
and
policies
evolving
• Co-­‐opera4on
and
mul4professionality
is
the
key!
• Different
views
but
a
same
common
goal
to
improve
media
literacy
in
Finland

4. Source:
KAVI,
2014

5. Poli,cal
decision
making
and
media
literacy
Child and Youth Policy Programme
(2012-2015)
Responsible ministries: Ministry of
Education and Culture, Ministry of
Transport and Communication and
Ministry of Social Affairs and Health
National Knowledge Society Strategy
(2007-2015)
Responsible actors: Ministry of Education
and culture, Finnish National Board of
Education, Ministry of Justice/democracy
unit, Ministry of Trade and Industry,
Finnish Broadcasting Company
Act on the Finnish Centre for Media
Education and Audiovisual Programmes
2011 -> Act on Finnish Audiovisual
Institute 2014
New National core curricula on basic
education (2013-2016), followed by the
core curricula in upper secondary school
education in 2016
Responsible actor: National Board of
Education
Good Media Literacy: National
Policy Guidelines 2013-2016
Responsible actor: Ministry of
Education and Culture

6. ‘Good
Media
Literacy’
Guidelines
‘Good
Media
Literacy’
–
Na4onal
Policy
Guidelines
2013–2016
(Ministry
of
Educa4on
and
Culture
in
co-­‐opera4on
with
other
actors)
hep://www.minedu.fi/OPM/Julkaisut/2013/Hyva_medialukutaito.html?lang=fi&extra_locale=en

7. What
is
good
media
literacy
then?
• Not
only
about
informa4on,
skills,
competence
and
mastering
the
use
of
media
• Involves
par4cipa4on,
being
ac4ve
as
a
ci4zen,
cri4cal
thinking,
crea4vity
and
self-­‐
expression
• Approaches
ML
in
a
broad
sense
• Is
acquired
in
many
different
senngs
• Links
many
sectors
of
society

8. Char,ng
the
challenges
of
Finnish
media
educa,on
(Actors
in
the
Finnish
field
of
media
educa,on
/
FSME
Survey
2012)
1.
2.
3.
4.
5.
6.
7.
8.
Regional
inequality
Funding,
problems
considering
project
funding
Challenges
in
target
group
thinking
Challenges
in
educa4on/training
Lots
of
material,
but…
Difficul4es
in
coopera4on
Copyright
challenges
Lack
of
conrete
evalua4on
models
and
methods
Posi4ve
views:
will
to
con4nue
the
work
and
to
co-­‐operate,
will
to
develop
the
quality
and
sustainability
of
media
educa4on!

9. Media
Educa,on
in
Finnish
Libraries
The
development
of
media
educa4on
in
public
libraries
has
been
supported
for
years.
From
2004
on
libraries
have
been
highlighted
as
public
cultural
ins4tu4ons
that
can
func4on
as
important
providers
of
media
educa4on.
Libraries
are
also
men4oned
as
central
actors
in
the
promo4on
of
digital
equality
between
the
regions.

10. In
general
The
na4onal
development
of
media
educa4on
provided
by
public
libraries
has
been
supported
in
2006–2010,
a
total
of
EUR
680,000:
Opera4onal
models
and
materials
for
media
educa4on
carried
out
by
libraries
and
training
for
library
professionals.
Training
for
regional
providers
of
media
educa4on
for
libraries,
a
collec4on
of
ar4cles
and
learning
material
for
the
purpose.
A
media
educa4on
website
for
library
professionals.
Current
topics:
games
and
different
literacies,
also
projects
aiming
to
establish
ME
in
libraries

11.
Libraries
and
Media
2012
(Ministry
of
Educa4on
and
Culture)
Research
focuses
on:
the
status
of
media
educa4on
in
municipal
public
libraries
in
Finland
antudes
and
concep4ons
with
reference
to
media
educa4on,
the
visibility
of
media
educa4on
projects
and
materials
and
the
realisa4on
of
media
educa4on
in
the
daily
ac4vi4es
of
libraries.

12. –
study
results:
importance
of
ME
Library
is
considered
to
be
a
very
important
provider
of
media
educa4on
by
1/3
of
the
respondents
and
rather
important
by
half
of
the
respondents.
The
most
important
goal:
inspiring
children
to
read.
Central
topics
in
media
educa4on:
informa4on
management
skills
and
the
ability
to
differen4ate
fact
and
fic4on.

13. –
study
results:
projects
and
staff
Past
2
years,
4/5
libraries
involved
in
some
na4onal,
regional
or
local
media
educa4on
project.
16
per
cent
of
the
libraries
are
involved
in
some
network
related
to
media
educa4on.
In
25
per
cent
of
the
libraries,
media
educa4on
or
the
promo4on
of
media
literacy
has
been
incorporated
into
the
job
descrip4on
of
a
staff
member.

14. –
study
results:
ME
in
ac,on
plans
1/5
of
libraries
either
incorporate
media
educa4on
into
the
ac4on
plan
or
a
separate
media
educa4on
plan
has
been
prepared.
In
1/3
of
the
libraries,
a
plan
for
library-­‐school
coopera4on
had
been
drawn
up
in
coopera4on
with
the
schools
and
in
1/3
the
coopera4on
plan
had
been
drawn
up
independently.

15. –
study
results:
working
methods
and
target
groups
The
most
common
working
method
in
media
educa4on
carried
out
by
libraries
is
school
visits
and
so
called
story
hours.
A
firh
of
the
libraries
also
provide
media
educa4on
on
a
regular
basis
to
0
to
8-­‐year-­‐olds.
More
than
half
of
the
libraries
provide
media
educa4on
at
least
occasionally
to
adults
and
senior
ci4zens.

16. Thank
you!
Ques,ons,
comments?
rauna.rahja@uta.fi
or
www.mediaeduca4on.fi
More
informa,on:
Reports
and
guidelines
Finnish
Media
Educa4on.
Promo4ng
Media
and
Informa4on
Literacy
in
Finland
(KAVI,
2014)
Good
Media
Literacy.
Na4onal
Policy
Guidelines
2013-­‐2016
(Finnish
Ministry
on
Educa4on
and
Culture,
2013)
Libraries
and
Media
2012.
Study
on
the
status
of
media
educa4on
in
public
libraries.
(Finnish
Ministry
of
Educa4on
and
Culture,
2012,
summary
in
English)
Research
and
publica4ons
about
Media
Educa4on
in
Finland,
media
use
of
children
and
young
people
etc.
by
Finnish
Society
on
Media
Educa4on
Organisa,ons
Finnish
Society
on
Media
Educa4on's
website
provides
news,
publica4ons
and
informa4on
about
media
educa4on
in
Finland
-­‐
also
a
newsleeer
in
English!
Na4onal
Audiovisual
Ins4tute
(KAVI)
and
The
Finnish
Centre
for
Media
Educa4on
and
Audiovisual
Programmes
(MEKU)
Verke
-­‐
Na4onal
Development
Centre
for
Online
Youth
Work
Libraries
in
Finland
Media
Educa4on
site
for
Libraries
(in
Finnish)
Video:
Libraries
as
Media
Educators