The technologies that are shaping the Conference and Tradeshow industry right now are social media, mobility, and video, in that order. There is a fourth catalyst, that I’Il call “wicked problem solving” that is still in its infancy, with several leading corporations driving a breakthough there. read the Bootcamp Series at http://www.zwoor.com/tag/zwoor-bootcamp The social media is clearly well developed in the Event Industry. Each conference now has a hashtag in Twitter, the participants are sharing LinkedIn profiles more than business cards, and sophisticated CRM systems bring a mashup for a lead visiting a booth from Google searches, Twitter, Facebook and LinkedIn in a second. If your event does not have a hashtag, a Facebook profile, and a social media consultant seeding the conversations and reporting in the Tweetspace, read on our BootCamp. Even if you’re doing all this, maybe you’ll find a nugget or two on that article. it is Part 2 of our Zwoor BootCamp – Social Media for Tradeshows and Conferences. Mobile Technology is catching up. Mobile devices become the tools of engagement at these events, and level the field for all – extroverts and introverts alike, well connected or first timers. It is now socially acceptable for someone to tweet twenty times during a conference, follow, annotate and forward materials during the presentations, rate and send comments real time to the speaker. Sophisticated algorithms match your interests, the agenda topics you attend, and suggest other sessions, booth to visit, people to meet. Video technology is the third in the maturity curve. Convention centers are still the places to be for the events, and we are still a few years away from split locations, or remote participation, in a large scale. However, if we look at what the leading corporations are experimenting with for their Corporate meetings, is a strong indications of the changes to come. Remote speakers invited to deliver a keynote to a General Managers event, CEO webcasts to tens of thousands of employees, Monday morning Board meetings enhanced by business intelligence data are just a few example on where the industry goes. And fourth, the least developed component of the ingredients for change: Innovation management. My prediction: The events of the future will no longer centered around a location, and a fixed agenda, but mostly on creating connections, sharing expertise and solving wicked problems. If you have not yet witnessed a “hackathon” or “startup in a weekend”, make sure you go to one and observe it very closely. Focused efforts, with clear rewards, with clear themes si what you will see. The Adhocracy that Alvin Toffler spoke on 1980 will develop more and more, and new collaboration tools will emerge.

1. ZWOOR BOOTCAMP
PART 1: HOW TECHNOLOGY SHAPES THE
TRADESHOW, CONFERENCES AND
CORPORATE EVENTS INDUSTRY.

2. The way we look at New York, Las Vegas and Los
Angeles as signposts for trends that will hit
Cleveland a decade later, there are signposts
coming from the Corporate Events world that are
driving the entire industry forward, and will change
also how Conferences, Conventions and
Tradeshow are done.

3. The Corporate Events bring key catalysts to innovation.
One: the economic downturn cut dramatically the
discretionary spend and put pressure on the Corporate event
planners.
Two: there is already a very heavy investment on technology
– be that bandwidth, mobility or video.
Three: the “new normal” pushes everyone to try new
things, and being innovative is cool again.

4. The technologies that are shaping the Conference and
Tradeshow industry right now are social
media, mobility, and video, in that order.
There is a fourth catalyst, that I’Il call “wicked problem
solving” that is still in its infancy, with several leading
corporations driving a breakthough there.

5. The technologies that are shaping the Conference and
Tradeshow industry right now are social
media, mobility, and video, in that order.
There is a fourth catalyst, that I’Il call “wicked problem
solving” that is still in its infancy, with several leading
corporations driving a breakthough there.

6. The technologies that are shaping the Conference and
Tradeshow industry right now are social
media, mobility, and video, in that order.
There is a fourth catalyst, that I’Il call “wicked problem
solving” that is still in its infancy, with several leading
corporations driving a breakthough there.

7. Social Media Technology
The social media is clearly well developed in the Event
Industry. Each conference now has a hashtag in Twitter, the
participants are sharing LinkedIn profiles more than business
cards, and sophisticated CRM systems bring a mashup for a
lead visiting a booth from Google searches, Twitter, Facebook
and LinkedIn in a second.
If your event does not have a hashtag, a Facebook
profile, and a social media consultant seeding the
conversations and reporting in the Tweetspace, read on our
BootCamp.
Even if you’re doing all this, maybe you’ll find a nugget or two
on that article. it is Part 2 of our Zwoor BootCamp – Social
Media for Tradeshows and Conferences.

8. Mobile Technology
Mobile Technology is catching up. Mobile devices become
the tools of engagement at these events, and level the field
for all – extroverts and introverts alike, well connected or first
timers.
It is now socially acceptable for someone to tweet twenty
times during a conference, follow, annotate and forward
materials during the presentations, rate and send comments
real time to the speaker. Sophisticated algorithms match your
interests, the agenda topics you attend, and suggest other
sessions, booth to visit, people to meet.

9. Video technology
Video technology is the third in the maturity curve.
Convention centers are still the places to be for the
events, and we are still a few years away from split
locations, or remote participation, in a large scale. However, if
we look at what the leading corporations are experimenting
with for their Corporate meetings, is a strong indications of
the changes to come. Remote speakers invited to deliver a
keynote to a General Managers event, CEO webcasts to tens
of thousands of employees, Monday morning Board meetings
enhanced by business intelligence data are just a few
example on where the industry goes.

10. Innovation management.
The least developed component of the ingredients for
change: Innovation management. My prediction: The events
of the future will no longer centered around a location, and a
fixed agenda, but mostly on creating connections, sharing
expertise and solving wicked problems. If you have not yet
witnessed a “hackathon” or “startup in a weekend”, make
sure you go to one and observe it very closely. Focused
efforts, with clear rewards, with clear themes si what you will
see. The Adhocracy that Alvin Toffler spoke on 1980 will
develop more and more, and new collaboration tools will
emerge.

11. MOBILE TECHNOLOGY FOR EVENTS
take the first step at zwoor.com
free plans available