Ecommerce Personalization - Francisco_Carrero

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Behind the customization, there is an science that always allows to decide what the customer and the store can choose, and select what promotions should be apply. The personalization can guide the customers through the process of searching for products, and applies mechanisms to make the customer return as many times as possible. The personalization helps to sell more and to more people, and helps to build loyalty between the brands and their customers.

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Ecommerce Personalization - Francisco_Carrero

  1. 1. E-commerce Personalization Francisco Carrero CEO, BrainSINS @FkieCarrero martes, 4 de marzo de
  2. 2. After lead generation, the fight is for retention martes, 4 de marzo de
  3. 3. Personalization has been a traditional strategy martes, 4 de marzo de
  4. 4. In the online world, it is about identifying behavior patterns... martes, 4 de marzo de
  5. 5. make each and every customer feel unique martes, 4 de marzo de
  6. 6. Personalization shows clear benefits 35% Repeat Customers Increase 65% New Users 10% AOV Increase 62% Users find it useful martes, 4 de marzo de
  7. 7. Most stores agree, but only a few apply it 94% Accept as critical 72% Don’t know how 56% Don’t apply 4% Are doing it great martes, 4 de marzo de
  8. 8. Barriers are important 47% IT Department 44% Lack of resources 32% No Real Time Techonolgy martes, 4 de marzo de
  9. 9. But barriers can be breached martes, 4 de marzo de
  10. 10. 5 Steps towards Personalization martes, 4 de marzo de
  11. 11. 1. Recognition Name Preferences Colors Sorting criteria martes, 4 de marzo de
  12. 12. 2.Behavioral Targeting Geolocation Web Activity Inbound Channels martes, 4 de marzo de
  13. 13. 3. Email personalization Newsletter Personalization Email retargeting Cart Abandonment Recovery martes, 4 de marzo de
  14. 14. 4. Product Recommendations Up-selling Cross-selling Related Items martes, 4 de marzo de
  15. 15. 5. Multichannel Personalization Offline and Online Mobile and Tablets martes, 4 de marzo de
  16. 16. Don’t forget that human interaction is sometimes needed martes, 4 de marzo de
  17. 17. Combine Personalization with other Loyalty Programs Points Incentives Gamification martes, 4 de marzo de
  18. 18. ...attend personally to their needs And when you make a mistake... martes, 4 de marzo de
  19. 19. ¡¡Thank you!! Francisco Carrero, CEO Twitter: @FkieCarrero martes, 4 de marzo de