Big Data is big news these days. But is it bad news or good news? When the volume, velocity and variety of your data exceeds your storage or computing capacity…that’s bad news.But when Big Data forces your organization to rethink the way you leverage technology to gain unprecedented insights from your data…that’s good news indeed.SAS has some very good news for you…which I’m excited to share.
Not only can your business survive the Big Data era, you can thrive in ways you never thought possible. And you can do it all at the speed of sight.Let’s start with where you are right now. You’re collecting massive amounts of data. And, for you, it’s important to determine and evaluate relevant data that will answer your most complex business questions…right away!But how do you analyze millions of rows of data…in a matter of seconds? And, more importantly, how do you view the results in a way that’s meaningful…so that the answers are immediately evident…and you can quickly put those insights into action…
…based not on some, but ALL, of your data? In an Economist Intelligence Unit study, more than 53 percent of organizations surveyed said they are not leveraging ALL of their valuable data. In fact, they say that—at best—they’re leveraging roughly half of their data. And 24 percent say their most valuable data isn’t being leveraged at all.What if you could combine the power of SAS analytics, advanced visualization techniques and information sharing with high-performance capabilities and cost-efficient scalability?
You can…through a game-changing solution from SAS.SAS Visual Analytics brings together in-memory technology, visual exploration of Big Data, and the ability to publish insights to mobile devices…in a way that’s unlike any other solution before.All of your data. Analyzed all at one. All in seconds. And results delivered wherever you are.------------------------------------------------SAS Visual Analytics can help you in situations where…You have BIG data and a VARIETY of dataYou need analytics to get to an answerYou need to do variable exploration to build a better, more accurate model SAS Visual Analytics… Offers visual data exploration and intelligent auto-charting for quick understanding of important data Leverages in-memory analytic server for rapid calculations on big data Drives information sharing on big data analysis through web-based reports and mobile Enables IT to provide access to all of the data, eliminating the need for sub-setting data or creating multiple views of data
Business intelligence is about getting the right information to the right people at the right time. Driving effective decision making is a critical component of your day-to-day business.SAS Visual Analytics is an easy-to-use business intelligence solution that…Enables more people across your organization to apply powerful analytics to all your Big DataGain immediate insights through self-service business intelligence capabilitiesAnd put those insights to work immediately.…while empowering IT with governance, management and control of data access.
Why is all this so important—and so timely? Overall, organizations today realize the importance of analytics. But while use of business analytics within companies has grown, the use of analytics tends to be narrowly focused within departments or business units. Many organizations openly admit that they lack enough analytical talent … and would like to expand the number of individuals in the organization that are capable of understanding and leveraging analytics.SAS has always listened and responded to changing business needs. We’re doing that again with SAS Visual Analytics…empowering everybody in your organization to incorporate analytics into their day-to-day decision making.
We’re also acutely aware of the need to not only deliver insights from analytics…but to deliver those answers where you need them most.Mobile BI provides decision makers at every level or your business with timely access to critical information and decision-making data. Anywhere. Any time.In fact, according to a study by Aberdeen Group…54% of organizations believe mobile BI will provide a competitive advantage.Organizations that have deployed mobile BI have reported 18% increase in customer satisfaction as a result of improved information access.And, by leveraging mobile business intelligence, 84% of executives/individuals achieve goals and KPIs.With SAS® Visual Analytics, mobile BI drives improved performance...
…by propelling insight delivery for smarter decisions. SAS Visual Analytics provides an easy way to design executive-level reports and publish them to mobile devices…surfacing information quickly for knowledge sharing and decision making.
Traditional business intelligence solutions provide great insight into WHAT is happening with an organization’s performance. KPIs…dashboards…reports…etc. All provide fact-based information. When a KPI indicator shows up in red, you immediately see that the performance is not measuring well against a particular goal. But the KPI indicator being red does not give you any insight into WHY the performance is not measuring up to the goal.To really get a handle on what is happening in the business, you have to understand the WHY. SAS Visual Analytics delivers, in a single solution, a way to not onlyunderstand the WHAT…but the WHY as well.
SAS Visual Analytics is comprised of these key components…Data Preparation ExplorerDesignerMobile BIThe SAS LASR Analytic ServerAnd a streamlined, action-oriented central entry point for the key capabilities is provided by the “Hub”.Let’s take a closer look at each of these components…starting with the SAS LASR Analytic Server.
SAS LASR Analytic Server is the in-memory engine of SAS Visual Analytics. With LASR, the data—and the calculations that are performed—arein-memory. Because both the data and the calculations are taking place in-memory, SAS Visual Analytics delivers results incredibly fast.
Data Preparation allows IT to load data into the SAS LASR Analytic Server, and to manage user security and mobile device access.
Explorer is an easy-to-use interface that allows users to perform ad-hoc analysis, data discovery and visualizations. By dragging and dropping a combination of categories and measures onto a visualization pane, users can take advantage of intelligent auto-charting capabilities to visually understand and derive insight from massive amounts of data.Built-in hierarchy creation capabilities allow users to slice-and-dice information based on all of the data…without depending on IT.
Designer is used to create dashboard-style reports. It is very easy to use and leverages drag-and-drop capabilities to quickly and easily produce reports accessible via the Web or an iPad….
Mobile BI is anative iPad application that allows users to view reports created in Designer. The mobile app allows users to connect to servers, navigate folder structures and download selected reports. This app will be available for download from Apple’s iTunes store.
Collectively, the capabilities of SAS Visual Analytics can help you when…You have Big Data and a VARIETY of dataYou need analytics to get to an answerYou need to do variable exploration for the purpose of building a better, more accurate modelLet’s look at some real-world examples of how SAS Visual Analytics can be leveraged across industries…
MARKETINGA marketing campaign manager at a retailer…with hundreds of stores and a thriving online sales channel…needs faster, more sophisticated next-best-offer recommendations for customers. How SAS Visual Analytics helps:SAS Visual Analytics allows analysts to look at all data from online sales, stores, external demographic information and social media. Entire populations can be analyzed to determine the best offer or interaction rather than using a sample…moving quickly and directly to robust, precise recommendations. This information can then be distributed easily.TELCOHere, the need is to identify pre-paid customers at the right point of their customer-life cycle…when these customers are likely to start thinking about purchasing another prepaid card from a competitor. If the provider is too late, they lose the customer. If they’re too early, they cannibalize revenue. This telecom provider also wanted to do more complex, accurate modeling around this problem more frequently—without adding more personnel. How SAS Visual Analytics helps: Similar to the marketing example, analysts can look at ALL the data together to improve the accuracy of the models.More frequent variable exploration can be done using SAS High-Performance Analytics to build better, more accurate models…to increasethe number of models…and to segment and promote better decisions on the exact treatment or action to a customer to improve loyalty and retention.MANUFACTURINGThe manufacturing industry is faced with an explosion of data generated from production processes (sensors, machines, inspections), smart device output (telematics, RFID), direct customer feedback (warranty, call center, surveys), and social media outlets. Manufacturersare tasked with harnessing this data and translating it to actionable intelligence to improve yield, asset utilization, and customer satisfaction—as well as product and customer profitability.How SAS Visual Analytics helps: Looking at all of the data allows a manufacturer to identify relationships in the data, spot trends and identify opportunities for analysis. In one example, a customer was able to identify a trend that indicated a degradation in quality of production machinery as a result of declining product revenue—attributed to product quality, defects and customer decline in satisfaction.
BANKINGBanks and capital markets firms can also use the power of SAS Visual Analytics to help retail branch staff, commercial bankers and financial advisors cut through the clutter of big data to improve customer interactions and provide financial advice in a timely way.FINANCIAL SERVICES When financial services firms are audited, the auditor requires a certain set of specific reports. But, inevitably as the audit process unfolds, the auditor identifies additional reports and/or data that are needed. The firm has to, first, identify the subset of data that is required. Then make requests of another ‘team’ to supply that subset of information and/or provide a new ‘view’ of that information. It can take the firm several days to generate the report that will meet the auditor’s requirements. How SAS Visual Analytics helps:With the ability to access and view all of the data, the analyst can meet with the auditor…create ad-hoc explorations and visualizations leveraging hierarchies and intelligent auto-charting…and build reports on the fly.
Now let’s look at how SAS Visual Analytics can be leveraged across your enterprise… Executives, management and other business users will benefit from understanding how the business is performing. SAS Visual Analytics providesa way to easily explore and understand data. Business users can create and share visualizations or, in the case of mobile users, they can downloadand access reports on an iPad. SAS Visual Analytics…Improves information sharing, collaboration and decision makingBroadens the use of analytics and drives more informed decisions across the entire businessProvides rapid insights for business people on the go, via the Web and iPad
Analysts are looking for new opportunities to improve business performance based on sound analytics. Once they’ve identified an opportunity, theyneed a way to share and communicate that information to others. With SAS Visual Analytics, analysts can:Explore vast amounts of data rapidly Accelerate the model development process by quickly identifying new areas of opportunityImprove accuracy by working with all of the data (not subsets or samples)
Because SAS Visual Analytics provides an easy-to-use and self-service data exploration model for business users, IT/data managers have more time tofocus on their own strategic initiatives: Maintain IT control and governance of data while empowering business users to have easy access to all of the necessary dataLeverage a highly scalable solution using commodity hardware for easy and cost effective growthMake data available to analystsEnsure that the system is healthy and secure
SAS Visual Analytics provides direct benefits to business users… Explore all data and fuel insight discovery for competitive advantage Accelerate analytic model development life cycles exponentially Deliver insights to mobile colleagues via the Web and iPad®And to IT users… Control governance and empower colleagues with easy access to all data Leverage commodity hardware for scalability and efficient cost-effective growth
