3. “ We love pop” is a new monthly pop magazine aimed at teen girls, more than five years after Smash Hits folded. Egmont Publishing Group launched the first edition of the magazine in July 2011. The marketing campaign will include sales with retailers such as Tesco, Asda, Co-op, Sainsbury’s, Morrisons and WH Smith Travel, advertising on London buses and digital activity on Stardoll, Sugarscape and Vevo.com. The magazine which I am deconstructing is the 12 th October- 8 th November issue. "Egmont firmly believes there is a place on the newsstand for a respected teen pop magazine.” We Love Pop magazine
