How does your product attract your target audience?

1. How does this attract your
target audience?

2. Clear photographs
 This grabs the attention of the
audience making them want to
read, or at least look at my magazine.
 The photographs also features young
cover stars which attracts my target
audience of young adults.
 An example of this is my front cover’s
main image

3. Masculine colour scheme
 This grabs the attention of the
primarily male audience as it is dark
and masculine colours.
 Colours such as red attract males as it
connotes the idea of aggression
which is associated with the
stereotype of males being angry.
 This colour scheme is shown
throughout the magazine pages.

4. Obvious portray of music genre
 Because the Alternative Rock genre is
obviously represented and shown in
my magazine young adults who enjoy
this music will recognise it.
 It is shown through the conventions
such as rough fonts throughout the
magazine.
 Bands shown on the front page also
give an insight to the music genre
portrayed.
 If my audience are attracted to these
bands from this music genre, they are
more likely to want to buy my
magazine

5. Professional look
 Because my magazine looked
professional and presentable it
attracted my target audience more.
 Because my magazine is aesthetically
pleasing to the target audience, of
young adults/primarily male who
enjoy Alternative Rock music, it gave
the impression that the articles were
also of a high standard.
 This professionalism was shown in
the contents page because many of
my target audience feedback
commented on how organised and
professional it looked.

6. Masthead and titles
 Because my magazine had a striking
masthead and titles my target
audience noticed them automatically.
 This was because they were
prominent and different; one of the
things my targeted audience said
attracts them to read a magazine is
striking features such as photographs
and fonts.
 I also used rough fonts and picked
masculine colours according to the
colour scheme which also attracts
young adults that are primarily male.