5 tips on leveraging the LinkedIn platform for your nonprofit

1. Leveraging LinkedIn, for Good
Social Media for Nonprofits
Conference
San Francisco
November 4, 2011
Recruiting Solutions

2. 5 Tips
 Build your brand (Profile page)
 Grow your community (Company pages)
 Find talent for free – Volunteers & Board (Advanced search)
 Gain knowledge and insights (LinkedIn Today, Groups)
 Fill the structural hole (InMaps)

3. LinkedIn’s mission
Connect the world’s professionals to make
them more productive and successful
Connect Talent with Opportunity

4. LinkedIn for Good’s Mission
Connect the talent and passion of
professionals with opportunities to use their
skills to make a positive impact on the world

5. Are Nonprofits on LinkedIn?
 There are over 3.6mm nonprofit professionals
 From over 117,000 nonprofit organization
 Representing 205 countries

6. Build Your Brand

7. Use the network to build your brand
 Share the causes you care
about
 Encourage your board
members/donors/volunteers
and employees to add the
field to their profile

8. Adding the Volunteer/Causes Field
http://www.linkedin.com/profile/edit-volunteering-combined

9. Grow your community

10. Create a presence on Company Pages

11. Send updates to your followers

12. Leverage “Products and Services” section for
recommendations

13. Find (free) talent

14. Magic of Advanced Search
Find (free) Talent

17. Gain knowledge and insights

18. Thought Leadership through LinkedIn Groups

19. Why connections matter
4,000,000 3rd Degree
110,000 2nd Degree
645
1st Degree

20. LinkedIn Today: Nonprofit Section
 Information you need to
know
 From your trusted
network
 To make you better at
your job

21. Be the connector

22. Redundant connections

23. Be the Broker in the Structural Hole
InMap (http://inmaps.linkedinlabs.com/)

24. Recap of 5 Tips
1. Add the Volunteer/Causes field to your profile (Brand)
2. Tell your story on Company pages (Community)
3. Find a skilled volunteer or board member (Talent)
4. Participate in a Group and take advantage of LinkedIn Today
(Knowledge and Insights)
5. Invest in the network that we have benefited from (Connect)