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M
Mary Garrison
Educación
1 de 14
Propaganda Techniques and Advertising What writing techniques do you need to know to persuade others?
Magic ingredients “Revives and sustains” 1905
Bandwagon: “6 million drinks a day” 1925
Bandwagon: “It had to be good to get where it is” 1926
Plain folks: “Friends for life” 1935
Snob appeal 1957
Patriotism 1974
Wit and humor 1999
Mean Joe Green 1979 Celebrity Endorsement
Day 3 ,[object Object],[object Object],[object Object],[object Object]
Coca-Cola: A Research Documentary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Day 4 AMERICAN IDOL DAY! ,[object Object],[object Object],[object Object],[object Object],[object Object]
… and the big question: ,[object Object]
Day 7 ,[object Object],[object Object],[object Object]

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Adtechniques