NAVIGATING THE APP STORE LANDSCAPE WHAT YOU NEED TO KNOW ABOUT GETTING YOUR APP FEATURED, CROSS-PLATFORM PLACEMENT AND LOOKING BEYOND THE APPLE AND PLAY STORES. The Major Cross-Platform Players In The Application Stores Landscape Discovery Channels For Your App Beyond The App And Play Stores Case Study: How 23snaps Got Featured In The App Store These slides were first presented at the App Promotion Summit in London on 11 July, 2013 by Meaghan Fitzgerald from 23snaps. 23snaps: http://www.23snaps.com Infographic link: http://blog.23snaps.com/wp-content/uploads/2013/07/how-to-make-a-successful-app-infographic.jpg More mobile marketing tips: http://www.thetopfloorflat.com/ Follow Meaghan: http://twitter.com/megfitz

1. Meaghan Fitzgerald – Navigating the App Store Landscape
Navigating the App
Store Landscape
(And getting featured)

2. The App Store
By Apple
Meaghan Fitzgerald – Navigating the App Store Landscape
Total
Downloads: 50b Total Number
of Apps: 900,000 Store
Accounts: 575m

3. The Play Store
By Google
Meaghan Fitzgerald – Navigating the App Store Landscape
Total
Downloads: 48b Total Number
of Apps: 850,000 Android
Devices Sold: 900m

4. The Windows
App Store
Windows Phone 8 and
Windows 8
Meaghan Fitzgerald – Navigating the App Store Landscape
Monthly
Downloads: 200m Total Number
of Apps (WP8): 160k Total Number
of Apps (W8): 100k

5. Alternative App
Stores
Overview
Meaghan Fitzgerald – Navigating the App Store Landscape
Platforms: Android
Downloads: Not disclosed
(but estimated to be
comparable to Apple)
Platforms: iOS, Android,
Windows, Java, Symbian,
Blackberry, HTML5
Downloads: 2m per day
Platforms: Blackberry
(Android apps accepted)
Downloads: 6m per day

6. Getting Featured
Overview
Meaghan Fitzgerald – Navigating the App Store Landscape

7. Where Can You
Get Featured
Overview
Meaghan Fitzgerald – Navigating the App Store Landscape
Main Page
Header
New & Noteworthy
What’s Hot
Subcategories
Header (US Only)
New & Noteworthy
What’s Hot
Collections
Promotional
App of the Week

8. What You Need
to Do First
Meaghan Fitzgerald – Navigating the App Store Landscape
1) Perfect your app
2) Get great reviews
3) Check (and meet) the requirements
4) Make sure you’re a good fit
5) Get in touch with the App Store
6) Wait.
How to Make a Successful App
(Infographic)

9. Thank You and
Good Luck!
Meaghan Fitzgerald – Navigating the App Store Landscape
Meaghan Fitzgerald
meaghan@23snaps.com
http://www.23snaps.com