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Target Audience Characteristics
- 1. TARGET AUDIENCE CHARACTERISTICS Examples of how specific audiences are targeted in advertising By Meg Garven MM1
- 4. Ads targeting Gadget Man Print ad for Citroen cars, where a car metamorphosis into a powerful robot . … Indicating immense power from a small engine
- 5. Ads targeting Gadget Man The latest in mobile technology, the Apple iPhone. Just what every upwardly mobile young man needs to make an impression
- 6. Ads targeting Gadget Man And the latest super wide screen TV is an absolute must
- 8. Ads targeting Sporty People Combining skill with technology; wear the latest Addidas football boot …. … and you too can be a genius on the field.
- 9. Ads targeting Sporty People Clever of Nike to shift away from the stereotype of skinny fit women. References to Serena and Venus Williams butts. But they are strong and powerful.
- 10. Ads targeting Sporty People Asics take a different approach to the everyday man and women with a series of graphic art images My Running Partner makes me carry two plastic bags - a reference to the dog’s hygiene needs. My Running Partner has eight arms - a reference to the rowing fours team in the background.
- 12. Ads targeting women over 25 Women are bombarded with anti-aging images and products . Reinforcing the notion that youth = desirability
- 13. Ads targeting women over 25 Use L’Anza healing hair care products and you too can achieve….. … The fountain of youth, beauty and of course popularity.
- 14. Ads targeting women over 25 In the battle to combat the aging process is just a click away in this ad