2. • Daily papers cut their newsrooms by 11%, or 6,000 full-
time workers, in 2008, the biggest one year drop since
1978.
• Newspaper publishers reduced newsroom staff by
another 5,200 jobs in 2009, for a total reduction in daily
newsroom staffing of more than 25%
• Retail, classified, and national ads have traditionally
accounted for 80% of newspaper revenues, with
subscriptions and newsstand sales making up most of the
rest
• Total advertising revenue at daily newspapers plunged
from $49.4 billion in 2005 to $27.6 billion in 2009—a 44%
decrease.
3.
4. Society doesn’t need newspapers.
What we need is journalism. For a
century, the imperatives to
strengthen journalism and to
strengthen newspapers have been
so tightly wound as to be
indistinguishable. That’s been a
fine accident to have, but when
that accident stops, as it is
stopping before our eyes, we’re
going to need lots of other ways
to strengthen journalism instead.
-Clay Shirky
Photo by CS Muncy
7. Online Only news
• 65% of the cost is printing and distribution
• Click and banner spending is on decline
• Freelancers (back-back journalism)
• Citizen journalism great for breaking news
28. The New York Times has
added more than 40,000
new digital subscribers
since June, with 324,000
readers in total now
paying for online access to
the newspaper.
31. Traffic is up
Newspaper sites saw a 21% boost in traffic —
as well as strong performance in unique visitors
and time spent — during September, according
to the Newspaper Association of America.
38. Types of Citizen Journalism
• Comment,
• Open Source Reporting
• Citizen bloghouse
• Stand alone citizen-journalism site
39.
40. “I think it’s just an incredibly interesting and exciting time for
journalism. Sometimes I worry that’s not communicated very clearly to
college students, that sometimes there’s a little too much doom and
gloom that is conveyed by people in the industry. I feel like it’s a golden
age of journalism. There are so many possibilities and there are so
many things you can do. “ – Gabriel Dance.
philanthropists would have to drop $88 billion into the nonprofit news sector to create an endowment large enough to support $4.4 billion in annual expenses by news organizations. Given the $307.7 billion given to charity in 2008, Mutter writes, that’s a tall order.
pulitzer
The Times has considered three types of pay strategies. One option was a more traditional pay wall along the lines of The Wall Street Journal, in which some parts of the site are free and some subscription-only. For example, editors and business-side executives discussed a premium version of Andrew Ross Sorkin'sDealBook section. Another option was the metered system. The third choice, an NPR-style membership model, was abandoned last fall, two sources explained. The thinking was that it would be too expensive and cumbersome to maintain because subscribers would have to receive privileges (think WNYC tote bags and travel mugs, access to Times events and seminars).
