12. POSITIONING OF BRANDS Clinic all clear Cheap Beauty Shampoo Clinic Plus Daily Care, Clinic Plus Ayurveda 50p, Re1 First to have 50p sachets sunsilk HUL Family, Health Shampoo Sunsilk blackl,pink,yellow 50p -Re2 dove Soft condtioner shampoo .dove white & dove blue Not available Lux HUL Beauty Shampoo It is a beautifying shampoo.less medicated 50p- Re1
16. Clinic Plus…My didi told me how to use it. I love the smell We don’t use shampoos…hair becomes weak. But we use LUX soap to wash hair. I use all of them. I like H&S, VATIKA, CLINIC PLUS, SUNSILK. They make hair soft. I don’t use shampoos, they are for girls. CONSUMERS SPEAK
17. I tried number of brands and then chose CLINIC PLUS. I don’t go by TV ads, they are all the same. I am from Mumbai and have been using shampoos. I like SUNSILK and CLINIC PLUS. We buy bottle for entire family from Satara once a month. CLINIC PLUS. I buy the shampoo from the market. Mom doesn’t use it . Only I put shampoo before going to school every SUNDAY.
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