In this webinar, you'll learn why it's important for New England inns and resorts to embrace a mobile marketing strategy. Using the Smartstay platform, properties can create their own branded mobile app, instantly update content, easily connect with guests and increase revenue.

1. HOW TO PROFIT FROM YOUR NEIRA APP
TOM O’ROURKE
President & CEO of O’Rourke Hospitality
MELISSA CHASE
Business Development Manager at O’Rourke Hospitality
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2. OVERVIEW
1. Why is mobile important?
2. Benefits of NEIRA app
3. Expand your app
4. Your questions/thoughts
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3. WHY IS IT IMPORTANT FOR INNS AND
RESORTS TO HAVE A MOBILE STRATEGY?
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4. = 70% INCREASE
= 500% INCREASE
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5. 82% OF COMPANIES PLAN TO INCREASE MOBILE
MARKETING INVESTMENT OVER THE NEXT 12 MONTHS
12% doesn’t know if they will
increase mobile marketing
6% won’t increase
mobile marketing
82% will increase
mobile marketing
Source: http://blog.hubspot.com/blog/tabid/6307/bid/14281/33-of-Companies-Have-a-Mobile-Marketing-Strategy-New-Data.aspx
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6. BENEFITS OF YOUR NEIRA APP
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7. BENEFITS OF NEIRA APP
• Gateway to mobile channel
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8. BENEFITS OF NEIRA APP
• Gateway to mobile channel
• Help travelers discover your inn or resort
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.

9. BENEFITS OF NEIRA APP
• Gateway to mobile channel
• Help travelers discover your inn or resort
• Benefit from NEIRA exposure
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.

10. BENEFITS OF NEIRA APP
• Gateway to mobile channel
• Help travelers discover your inn or resort
• Benefit from NEIRA exposure
• Reach a wider audience
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.

11. INCREASE REVENUE AND OPEN A NEW MARKETING
CHANNEL WITH YOUR OWN PROPERTY APP
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12. THE NEIRA APP YOUR OWN PROPERTY APP
WELCOME PAGE
NEIRA NEWS
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13. FEATURES
WELCOME PAGE
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14. FEATURES
OFFERS PAGE MAKE A RESERVATION
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15. FEATURES
OUT & ABOUT LIST VIEW
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16. FEATURES
GALLERY VIEW IMAGE VIDEOS
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17. FEATURES
INFORMATION DETAILS
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18. FEATURES
NEWS
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19. FEATURES
ADDITIONAL TAB(S) DETAILS
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20. FEATURES
MULTILINGUAL
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21. FEATURES
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22. FEATURES
CONTENT MANAGEMENT SYSTEM
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23. YOUR OWN PROPERTY APP
• Create your own branding – look & feel
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24. YOUR OWN PROPERTY APP
• Create your own branding – look & feel
• Instantly update your own content
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.

25. YOUR OWN PROPERTY APP
• Create your own branding – look & feel
• Instantly update your own content
• Connect with guests while on-property
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.

26. YOUR OWN PROPERTY APP
• Create your own branding – look & feel
• Instantly update your own content
• Connect with guests while on-property
• Marketing opportunities – increase revenue
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.

27. YOUR OWN PROPERTY APP
• Create your own branding – look & feel
• Instantly update your own content
• Connect with guests while on-property
• Marketing opportunities – increase revenue
• Increase brand loyalty
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.

28. SUCCESS METRICS
Cheval Phoenix House London
952 Downloads
£35,000 Revenue ($51,066) PHOENIX HOUSE
• Additional channel for revenue
• Excellent marketing tool
• Must have for any business
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29. SMARTSTAY PRICING
$180/ month
$200 set-up fee
Total annual cost = $2,360
Additional features sold separately:
Multilingual | Google Analytics |
Customized Welcome Page | RSS Feeds
Group app pricing available
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30. STEPS TO GET AN APP FOR YOUR OWN INN OR RESORT
Step 1: Sign a contract
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31. STEPS TO GET AN APP FOR YOUR OWN INN OR RESORT
Step 1: Sign a contract
Step 2: Enter content
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.

32. STEPS TO GET AN APP FOR YOUR OWN INN OR RESORT
Step 1: Sign a contract
Step 2: Enter content
Step 3: Go live!
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.

33. THANK YOU FOR ATTENDING!
Special Offer: 1st Month Free!
CONTACT: Melissa Chase
978.465.5955
mchase@orourkehospitality.com
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.

34. WHAT ARE YOUR THOUGHTS? QUESTIONS?
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.