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FOR VISUAL LITERACY
M e l a n i e P a r l e t t e - S t e w a r t / L i n d s e y R o b i n s o n
University of Guelph
@melanie_sarah_
@lindsrobinson27
E-VOLVING INSTRUCTION
Infographics
uofginfographics.wordpress.com
•Techniques used in our workshop
Active Learning
•Standards
•Further Readings
Readings
•Infographics Tools (visual.ly, piktochart and more)
•Infographics / Visualization websites (see what others are doing)
•Teaching with Infographics (Education Resources)
•Tutorials / How To’s / Downloads
Tools + Resources
Contact
Take these with you. Leave these with us.
ACRL Visual Literacy Standards
Infographics Workshop @ the University of Guelph
Next Steps
Agenda
Do you have an infographics workshop at your library?
Design Writing Data Infographics
What is an infographic?
Source: visual.ly/what-infographic-2
Animated
Source: http://vimeo.com/92595987
Timeline
Source: http://mashable.com/2011/10/11/life-and-times-of-steve-jobs/
Interactive
Source: http://awesome.good.is/transparency/web/1204/your-daily-dose-of-water/flash.html
Source: http://www.theguardian.com/film/picture/2013/aug/12/alfred-hitchcock-film-statistics
Long
Source: http://www.toby-ng.com/graphic-design/the-world-of-100/
Short
or
Why should students care?
Source: infographicsshowcase.com/
Why should libraries care?
Source: wiredacademic.com/2012/03/infographic-a-librarians-worth-relevance-around-the-world/
Tufte?
Source: edwardtufte.com
Visual Literacy Standards
Source: ala.org/acrl/standards/visualliteracy
“Visual literacy is a set of abilities that enables
an individual to effectively find, interpret,
evaluate, use, and create images and visual
media.”
Evaluate Images
and their sources.
Design and create
meaningful
images and visual
media.
We chose two.
Introduction to Infographics
at the University of Guelph
Development
Old
Supplemental
Program
New
Self-Directed
Program
Why Infographics?
Teach
Visual
Literacy
Low tech
skills
required
Focus
on
creation
Critical
thinking
Lean Startup Method
Idea
Build
Product
Measure
Data
Learn
Source: fastcodesign.com
Source: fastcodesign.com
Define what an
infographic is
Identify why
infographics are
used
Identify and
apply the criteria
to judge an
infographic
Create a basic
picture
infographic
Learning Outcomes
Active Learning: Open Ended Question
• Students are eased into the workshop environment with a simple
questions: “What the heck is an infographic?”
• Provides an opportunity to voice prior knowledge as well as
creating an encouraging environment.
Evaluation Criteria
Evaluation Criteria: Does it tell a story?
Source: http://popwatch.ew.com/2013/01/30/new-die-hard-with-a-vengeance-infographic-tells-story-of-movie-by-the-numbers-exclusive/
Evaluation Criteria: Does it use good/useful data/information?
Is it an infauxgraphic?
Source: http://timoelliott.com/blog/2013/07/what-are-infauxgraphics.html
vs.
Evaluation Criteria: Does it use good/useful data/information?
Evaluation Criteria: Does the Visual Style help/hinder?
Source: http://danizablu.files.wordpress.com/2011/02/badinfo.jpg
Evaluation Criteria: Should the content be in an infographic?
All info / no graphic.
Source: http://37.media.tumblr.com/5edd1624bbc75ff91fbf83ae3f7795ed/tumblr_mvugjwidWy1t0rrapo1_1280.jpg
Active Learning: Think-Pair-Share
• Students were given an infographic to evaluate. They had
a moment to study the elements, and then paired with a
student to discuss their views.
• The class rejoined as a larger group and held a
discussion.
• It provided the students with an opportunity to think
critically and apply knew knowledge.
Active Learning: Hands-On Activity
• By far the most challenging, students are paired and provided with
a simple statistic and asked to represent it visually. They are
challenged to think of ways to create a simple photographic
infographic in a very short period of time.
• Once the photo is taken, they work together to edit the image in
PowerPoint.
• A simple guide to using the design features of Power Point
is provided.
Active Learning: Share & Reflect
• At the end of the workshop, the final products are presented and
each student shares what they enjoyed most about the project and
what they found challenging about the process.
Our Experience
Staff
•Openness to try new things varies
•Varying tech skills
•Out of comfort zone
•Over analyze
University Students
•Out of comfort zone
•Completed the activity
•Positive Feedback
•Excited about opportunity
High School Students
•Jumped right in
•Least hesitant
•Varying skill levels
•Very open
Move to kits
(less choice)
Introduction to
Data
All use same
dataset
Simplified
dataset
Dataset that
might not be
taken so
literally
User Groups
Continuous Improvement
What did we learn?
People came!
Data literacy
component +
partnership with
Data Resource
Centre
Lean Startup and
Continuous
Improvement
Challenge: Team
Environment
Challenge: Outside of
traditional scope
Challenge: Marketing
What
software?
Advanced
Workshop
Collaboration
opportunities?
Offer as an in-
class option?
Rubrics
What comes next?
Activity: Advanced Workshop Brainstorm
Summary
References
• ACRL Visual Literacy Competency Standards
• Framework for Information Literacy for Higher Education
• Eisenberg, J. (2014). “Using Infographics in the classroom to teach visual literacy.” The open book.
• Fernandez, C. (2012). “How to create an accessible infographic.” Access iQ.
• Hattwig, D., et al. (2013). “Visual Literacy standards in higher education: New Opportunities for libraries
and student learning.” Libraries and the Academy, 13.1, pp.61-89.
• Hovious, A (2013). “Infographics: The intersection between information literacy and visual literacy.”
Designer Librarian.
• Kraus, J. (2012).”Infographics: More that words can say.” Learning & leading with Technology.
• Pavlus, John. (2011). “A kit for creating homemade real-world infographics, using balloons and wood.”
Fast Company.
• Schulten, K. (2010). “Teaching with Infographics: Places to start.” The learning network: Teaching &
Learning with the New York Times.
• Tufte, Edward R. (1990). Envisioning Information. Cheshire: Graphics Press.

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