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Ira S Wolfe Success Performance Solutions
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Search engine optimization requires fresh, dynamic content and links to and from your site…social media provides both!
 
 
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Where should you start? A social networking site where people can network by city, workplace, school, and region and exchange messages, updates, join groups, publicize events. A video sharing site website on which users can share upload, share, and comment on videos. A type of website where individuals or organizations can post commentary, stories, awards, product reviews,  announcements, events, and videos. A micro-blog limited to 140 characters. Think headline syndicator! LinkedIn is a social networking site for the business community. It connects you to other business people and job seekers and helps you exchange knowledge, ideas, and opportunities with a network of professionals. BlogTalkRadio allows anyone, anywhere the ability to host a live, Internet Talk Radio show, simply by using a telephone and a computer.
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“ What do I need to get started? Content Connections Conversations LinkedIn X XXX XX Twitter XX X XXX Blogs XXX X XX Facebook X XXX XX YouTube XXX XX X Blog Talk Radio/Podcasts XXX XX X FlickR XXX XX X
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“ There is a central difference between the old and new economies: the old industrial economy was driven by economies of scale; the new information economy is driven by the economics of networks...” Carl Shapiro and Hal R. Varian.  Information Rules.
 
 
 
 
 
 
 
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Strategy #1  Research your customers and competitors. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
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Strategy #2  Become the expert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
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Strategy #3  Manage Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
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How can you use Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Strategy #4  Ramp up your network. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Updates (Home) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Strategy #5  Recruit and Retain Employees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
Strategy #6  Learn and share with/from others. ,[object Object],[object Object],[object Object],[object Object]
How do I measure it? What people are saying about me/us? ,[object Object],[object Object],[object Object],[object Object]
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Link Me Tweet Me Friend Me Vistage2010 Handout

  • 1. Ira S Wolfe Success Performance Solutions
  • 2.
  • 3.  
  • 4.  
  • 6.  
  • 7. Search engine optimization requires fresh, dynamic content and links to and from your site…social media provides both!
  • 8.  
  • 9.  
  • 10.
  • 11. Where should you start? A social networking site where people can network by city, workplace, school, and region and exchange messages, updates, join groups, publicize events. A video sharing site website on which users can share upload, share, and comment on videos. A type of website where individuals or organizations can post commentary, stories, awards, product reviews, announcements, events, and videos. A micro-blog limited to 140 characters. Think headline syndicator! LinkedIn is a social networking site for the business community. It connects you to other business people and job seekers and helps you exchange knowledge, ideas, and opportunities with a network of professionals. BlogTalkRadio allows anyone, anywhere the ability to host a live, Internet Talk Radio show, simply by using a telephone and a computer.
  • 12.
  • 13. “ What do I need to get started? Content Connections Conversations LinkedIn X XXX XX Twitter XX X XXX Blogs XXX X XX Facebook X XXX XX YouTube XXX XX X Blog Talk Radio/Podcasts XXX XX X FlickR XXX XX X
  • 14.
  • 15. “ There is a central difference between the old and new economies: the old industrial economy was driven by economies of scale; the new information economy is driven by the economics of networks...” Carl Shapiro and Hal R. Varian. Information Rules.
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 24.
  • 25.
  • 26.  
  • 27.  
  • 29.
  • 30.
  • 31.
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36. Say It with Video!
  • 37.  
  • 38.
  • 39.  
  • 40.
  • 41.
  • 42.
  • 43. OR
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51.
  • 52.  
  • 53.  
  • 54.  
  • 55.
  • 56.  
  • 57.  
  • 58.
  • 59.  
  • 60.
  • 61.  
  • 62.  
  • 63.  
  • 64.  
  • 65.  
  • 66.  
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.