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FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
English Research
(Comparative of two or more business from
the same industry)
English 2 (ENGL 0205)
Final Assignment – Bakery Business
Jacinta Kabrina Majalap
(0311339)
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
CONTENT
CONTENTS PAGE
Research Proposal 3 - 6
Research Essay 7 - 15
Appendix
Photo
Meeting Minutes
16 - 23
Bibliography 24
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
Research Proposal
The Research Proposal
Name: Jacinta KabrinaMajalap
Student ID: 0311339
Group member:MelikaBordbar
Student ID: 0311455
Class: English 2
Introduction:
This is a research report from interviewing two businesses and making a comparison between
two of those businesses. The business that we chose is Bakery Businesses. Bakeries are starting
to bloom in Malaysia’s food industry where unlike before, Malaysian started to go for bread
instead of heavy food for lunch. An interview was done to gain more information on that
business itself and that information are used to make a report.
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
Research Questions:
List the research questions very clearly and concisely. Number each question.
1. Description of the trade or business that you are studying. Please note that you should be
studying at least two to three or more example of the trade or business.
2. Origin/family history of trade/business that you are studying. For this you need to
conduct interview.
3. Where are the products marketed to? Local or International market?
4. Who are the main customer? Example: gender, income group? Why does the product
attract this particular group?
5. How does the business promote the product? How does it advertise? Are the product
distributed to various places or only at the business premises? Why are they distributed in
this manner?
6. What/who are the main threats/competition to the business? How are they threatening
the business? What are the strategies are used to counter the threats/competition?
7. What trade-related policies have been put in place by the government so far? What are
their impact?
8. How does technology affect the trade/business? What are the effect? Which technology
has the biggest impact? Is it positive or Negative?
9. What is the future of the trade? Is the industry growing or stagnating? What are the
possible outcome for this trade in the next 10 years?
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
10. What is the most special/best selling product you've been selling from the day the
business started until now?
11. How many branches/franchises does the business own so far? Are you planning on
expanding/add more? Where and why? And who are the targeted customer in that
particular area?
12. Is the business coming up with new product? Who came up with the recipe? And why is
it special to you?
13. What are the most valuable thing/experience/scenario that you've gained from running
the business?
14. As one of the most established business in Kuala Lumpur, how do you keep your
business running and present through out the years? What moral value did the business
engaged in up until today
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
Methodology:
List all your methods one at a time and provide details of when and how you expect to carry
out your research methods.
1. Prepare questions.
2. Call up businesses in Klang Valley area for appointment.
3. Visit business.
4. Take picture as proof.
5. Do the interview.
6. Double check information.
7. Make a draft and rearrange data.
8. Prepare a report.
Conclusion:
Briefly explain what you expect to accomplished through the above methods and the
information that you expect to obtain by carrying out your plan above.
Hope to meet a friendly owner or manager in order to have a comfortable atmosphere to talk
in and gain some personal information of the business.
Expect to have enough information for the research.
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
Research Essay
On today’s market there is a variety of never ending delicious sweets and pastries to please both
the palate and the eyes. We have become so used to this diverse range of bread, mouth watering
pastries and cakes that seldom we ask just how they come into existence.
Right in the beginning of recorded history there was the discovery of fire making, thus along
with light, heat could be generated. Then there followed the discovery of different grasses and
their seeds which could be prepared for nourishment.With the help of heat and grain, one was
now able to prepare a kind of broth.Hot stones were covered with this broth or the broth was
roasted on embers and “Presto!” the first flat bread was created. This ability to prepare stable
food radically changed the eating habits and lifestyle of our early ancestors, from being hunters
they became settlers. In this research, we were ask to do an interview of two businesses from the
same trade. The trade we chose are bakery business and the bakery business we interviewed are
Homemaydecakes.blogspot.com and RT Pastry House.
The first business we interviewed is Homemaydecakesand the person we interviewed was the
herself owner, MissMay Mayvanwy Augusta Mojigoh. She is married and blessed with a
beautiful daughter.Homemaydecakesprovide services to anyone who wants to do personalized
custom made cakes and other baking products like cookies and cupcakes. Based at home in
Kuala Lumpur, she does customized orders for every occasion. Be it for birthdays, anniversaries,
weddings and even just-for-fun. She accepts orders of any kind at very competitive and
reasonable prices.
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
Business started on her own after attending cake decorating courses at the International Centre of
Cake Artistry, Kuala Lumpur.Her cakes are usually marketed to those in KL but she have had
customers who order from all over Malaysia, Singapore, the UK and US who wants the cakes
delivered to friends or relatives who are living in Kuala Lumpur. Most of her customers are
ladies either brides or mothers of young kids but she have had a few guys order cakes for their
girlfriends, wives, and mothers.Mother's of course want meaningful birthday cakes that their kids
will enjoy. Future brides wants to have their dream wedding cake and are usually quite particular
about what they want. Hence custom made is the best way to go. Also friends of brides likes to
order cakes for their Hens night.Young people likes a modern and contemporary idea to their
cakes and the designs that they want usually are about the interests of the person celebrating the
birthday. This is why she gets a lot of orders from this particular groups. Men probably order
from her because they don't know what else to get for the women in their lives.
Young people in their 20s also like to order cakes from her. Most of them come from higher
income people as custom made cakes can be quite expensive reaching hundreds of ringgit for
each. Most are also from the working class as well. That said she do get a few orders that she
give a special discount. Example, order for some kids in an orphanage. May promote her
business in many ways. She mainly operate her business through her blog shop
Homemaydecakes.blogspot.com.
In her blog, she update the blog with interesting posts on how to do her cakes this include the
process on how she manage her time. This will give future clients a glimpse of how and what she
does, what she can offer and how to contact her.
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
May is also very active in parent forums, wedding forums, youth forums and anywhere online,
which she can promote her business.Sometimes she sell her cakes at events so that the public can
have a taste of her goodies and then offer them her name card if they want to order from her in
the future.
For her, the biggest promotion in the custom made cake business is by word of mouth. If your
cakes are good, they will speak for itself.She don't really have to advertise much at this point as
her blog is an advert by itself but perhaps she will consider advertising on Facebook. Earlier in
herbusiness, she did distribute flyers in her neighborhood's mailboxes.For now her cakes are only
made to be picked up from her home or delivered to the respective clients home/venue.
It's easier for her to operate from her premises as she is a stay at home mom at the moment.
May’s competitors are other home based bakeries and commercialized bakeries. There are
so many out there who are doing exactly what she is doing. She don’t know if she couldsay
that they are threatening her business but some of them are charging their clients way cheaper
than what is the standard. Custom made cakes are specialized cakes so the prices should reflect
that. Commercialized bakeries of course has a bigger capacity in producing custom made cakes
and can secure larger orders and it's hard for her to compete with that in her small kitchen.
Well it's not much of a strategy. She just make sure that her work is of excellent standard and she
try to emulate international standard of design in her cakes. Not many home-based bakeries can
execute this, as it requires personal skill and experience. She also tries to update herself with the
latest techniques and gadgets so that she is up to par with the latest trends in cake decorating.
Applying a certain trademark to her work also gives her cakes a special touch so that it's different
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
from other custom made cakes. For example, her cakes always have a 'clean' look and are often
very colorful.
May only use the best and freshest ingredients where she only use fondant from either the United
State or New Zealand and dairy products like butter from New Zealand as well. This is how she
differentiate herself from other competitors.
So far no government policies are affecting her too much but she heard they might want to
regulate all online businesses soon and every online business must have a proper business
license. If that happens, she might have to register her business as an enterprise and pay a fee
every year in order to do her business. Also if that happens, She’d have to put her full contact
on her blog. She’s not sure if she is comfortable displaying her address and phone number for
the entire world to see online as she only provide those to her clients.
Technology in baking is very important. High capacity baking equipment like heavy-duty
mixers, large ovens, fondant rollers and airbrush machines are very useful to the industry.
Almost all are positives. The custom made baking business has a very bright future. It is
definitely growing and will be an ever important industry as you will never run out of people
needing cakes for birthdays, weddings, and events. All of May’s products are special as each
cake is different and it is one of a kind.
So far May only plan to operate from home since her business is still growing. Once she is a little
more established, she would be interested in opening either a little bakery cafe or a small cake
decorating course center with supplies.
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
She would target urban areas or the suburbs where a lot of retired people or stay at home moms
are. Because they are the ones who usually are interested in cake crafts. May is constantly
coming up with new recipes. Usually sherefers to recipe books and the Internet and tweak the
recipes to her own liking. It is special because it is of her own taste and what she likes.
The most valuable thing and experience May gain from running her business are patience and
tenacity. When she first started the business, it was very slow. She had to be patient and
tenacious in the sense that she had to keep on marketing her business to get the word out. She
would bake for free for friends just so they would try her cakes and see herwork.
Even in cake decorating, she found that that if she was too much in a rush something wrong
would always happen to the cake. So she practiced patience in decorating as well.
Also learning from mistakes and improving any weaknesses, when she had a less than favorable
feedback from a client especially in the beginning of the business.
Hard work and having goals. Without these two attributes a business has nowhere to go.
Moral values is that in business one must always be honest and always be kind to clients and try
your best to help them. This will bring the business a long way because people remember you as
a good and trustworthy business operator and not just another business wanting your money.
The other business we interviewed are RT Pastry House and the person we interviewed is the
operation manager, Mr. Vic Chia. RT Pastry House was up and running for more than 10 years.
From the year 2003 up till now. The first outlet was in Taman Desa, Kuala Lumpur.The owner
was originally from Taiwan. He started to work in Taiwan, Singapore and finally based in
Malaysia. He and his wife decided to open a pastry shop in Malaysia to spread the culture of
their hometown. Their product is Japanese and Taiwan inspired and his motto is“5 star quality
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
at a 3 star price”.After 3 years, a second shop was open in Subang Jaya SS15, and two more
years later in Puchong Jaya.Between 4-5 years, the family members in this company increaseup
to 50%.
After the Puchong branch opened, to survive in this industry RT Pastry House organization
started to expand. Theydevelop an operation chasing production, and a basic department.Their
shops introduced Malaysian to a Japanese and Taiwanese fusion bakery concept. RT Pastry
House has grown to become the choice bakery in the region and demand for products has been
overwhelming. They have now expanded their reach to bring the premium quality of RT Pastry
House to an even wider audience.
When they first started, they were only selling within the premises. But after the year 2009, the
first factory for making their own products and supply to all of theoutlet around Malaysia was
built.The products are targeting the local markets and they are planning to expand internationally
in the future. The main customers are between the age of 25-35 averages. They are also targeting
students and working a person who doesn’t have time to eat proper meal. The marketing strategy
in 2009 was to attract more housewives by using the best quality at the lowest price. They bring
more technological idea, from other countries to Malaysia in order for Malaysian to try different
type of pastry from different country.
They promote their product by giving vouchers and discount for whoever becomes member.
Other than that, they have a lot of special offer for event such as Valentine day, Mothers day and
Fathers day. The promotion can be found in their website, RT Pastry House.com. They distribute
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
fliers and poster around Klang Valley area to attract more customers but distribute of product is
only sold within the business premises to save time and energy.
RT Pastry House have a lot of threats and competition, one of them is TK Bakery & Lavender
Bakery. They tried to copy RT Pastry House’s products and selling it in their shop. For example,
their famous product Green tea Cakewas copied and sold in different shop without their
knowledge. To counter the threats, RT Pastry House has come up with a lot of strategies to
overcome this problem. One of the strategies is maintaining the quality of their products and
develop new products for the future. Having an excellent service is a must to attract loyal, new
and possible customer.
Trade related policies that have been put in place by the government so far arean increase in
price of the main ingredient such as sugar and flour.The increase in price of the product
depending on how big is the gap of profits/loss is. But for now, it didn’t really bother the
business flow in Malaysia. The technology for bakery line is very important, if we don’t improve
the technology, we can’t survive in this market. Before, making bread is doneby hands instead
of using a machine. Now, the technology of making cake is premix, meaning we’re using hand
and machine together to bake.The greatest impacts are the machine used. With machine to
bake, we can safe time and money because labor work cost a lot of money and machine makes
a heavy-duty work becomes much more easier to handle.
The future of the trade is bright, dependingon the management and marketing strategy. RT
Pastry House business is still growing. For the next 10 years, they predicted that the business
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
would still grow with few new outlets along the way. Their best-selling product since the day
the business started is Hokkaido Cake. It has soft moisture to it with different type of filling. The
branches they own so far in total 7 branches where most of them are located around Malaysia.
They plan to expand their business in the near future by opening a new branch in
Klang valley area, because of their factory is located near that area.In that particular area, they
target working people, students, and housewives as the possible customer.The business is
coming up with new product. They have planned to develop more varieties of cakes and the
person who came up the recipe is their chef, owner and someone from Taiwan because the
recipe is originally from Taiwan. It will be healthier, natural, and it’s special because no one in
Malaysia sells it. They will be the first to sell it in Malaysia.
The most valuable thing gain in running the business is experience. Experience for the
worker, and organization. As one of the most establish business in Malaysia, they keep their
business running by having a good marketing strategies, lots of promotion, fast and friendly
service, quality product and an awesome management. The moral value the business engaged
up until now is equality. The owner prefer that every staffs can be able to buy their own houses
and for customers, a 5 star quality at a 3 star prices.
These two businesses are different in everyway. For instants, RT Pastry shop has their own
shop where by Homemaydecakes only move from home if there is an order from a client. RT
Pastry House doesn’t take orders from different countries because their target is only within
the local market. Homemaydecakes has done business internationally where she took orders
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
for people from other countries. In term of marketing, RT Pastry House promotes their product
by distributing poster and fliers and they even have their own website. In the early days of her
business, homemaydecakes distribute fliers in her neighbor’s mailbox. Now she promotes her
business through her blog, Facebook and even in event of her client. The product sold is also
quite different where RT Pastry House sells different varieties of pastry from bread to cakes,
where by Homemaydecakes only sell custom made cakes, cupcakes and cookies. Thus, this
shows that even if these two business are in the same trade/industry, they way they run their
business is totally different.
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
Appendix
RT Pastry House
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
Homemaydecakes
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
Team Meeting
23May2013
13.00pm
Taylor Lake Side
University
Meeting called by:Jacinta K. Majalap
Facilitator: Mr. Woon
Timekeeper:Sumit Chai
Attendees:Raychella Richard & Evelyn Paul
Note Taker: Melika Bordbar
Please read:Notes and research proposal
Please bring:Pen and Paper
Minutes
Agenda item: Origin/History of business Presenter: Melika Bordbar
Discussion: History of RT Pastry House
Conclusions: Originally from Taiwan
Action items Person responsible Deadline
 Conduct an interview Melika Bordbar
 List down Key points
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
Agenda item: Origin/History of business Presenter:Jacinta K. Majalap
Discussion: History of Homemaydecakes
Conclusions: Got interested after going for pastry course
Action items Person
responsible
Deadline
 Conduct interview Jacinta K.
Majalap List down key points
Agenda item: Marketing strategies Presenter: Melika Bordbar
Discussion:How does RT Pastry House promote their
product?
Conclusions: By posting poster, distribute fliers and making a website
Action items Person responsible Deadline
 Conduct interview Melika Bordbar
 List key points
Agenda item:Marketing strategies Presenter:
Discussion:How does Homemaydecakes promote their product? Jacinta K. Majalap
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
Conclusions:Through her Blog and Facebook
Action items Person responsible Deadline
 Conduct interview Jacinta K. Majalap
 List key points
Other Information
Observers:
Resources:H
omHomemaydecakes.blogspot.com, RT Pastry House.com, and Pfisterconsulting
Special notes:
Thank you.
FNBE June 2013 - ENGL 0205 English
2
Names of group members: Melika Bordbar (0311455)
Bibliography
http://www.pfisterconsulting.com/history.htm
http://homemaydecakes.blogspot.com
http://rtpastry.com/index.php

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English research

  • 1. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) English Research (Comparative of two or more business from the same industry) English 2 (ENGL 0205) Final Assignment – Bakery Business Jacinta Kabrina Majalap (0311339)
  • 2. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) CONTENT CONTENTS PAGE Research Proposal 3 - 6 Research Essay 7 - 15 Appendix Photo Meeting Minutes 16 - 23 Bibliography 24
  • 3. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) Research Proposal The Research Proposal Name: Jacinta KabrinaMajalap Student ID: 0311339 Group member:MelikaBordbar Student ID: 0311455 Class: English 2 Introduction: This is a research report from interviewing two businesses and making a comparison between two of those businesses. The business that we chose is Bakery Businesses. Bakeries are starting to bloom in Malaysia’s food industry where unlike before, Malaysian started to go for bread instead of heavy food for lunch. An interview was done to gain more information on that business itself and that information are used to make a report.
  • 4. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) Research Questions: List the research questions very clearly and concisely. Number each question. 1. Description of the trade or business that you are studying. Please note that you should be studying at least two to three or more example of the trade or business. 2. Origin/family history of trade/business that you are studying. For this you need to conduct interview. 3. Where are the products marketed to? Local or International market? 4. Who are the main customer? Example: gender, income group? Why does the product attract this particular group? 5. How does the business promote the product? How does it advertise? Are the product distributed to various places or only at the business premises? Why are they distributed in this manner? 6. What/who are the main threats/competition to the business? How are they threatening the business? What are the strategies are used to counter the threats/competition? 7. What trade-related policies have been put in place by the government so far? What are their impact? 8. How does technology affect the trade/business? What are the effect? Which technology has the biggest impact? Is it positive or Negative? 9. What is the future of the trade? Is the industry growing or stagnating? What are the possible outcome for this trade in the next 10 years?
  • 5. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) 10. What is the most special/best selling product you've been selling from the day the business started until now? 11. How many branches/franchises does the business own so far? Are you planning on expanding/add more? Where and why? And who are the targeted customer in that particular area? 12. Is the business coming up with new product? Who came up with the recipe? And why is it special to you? 13. What are the most valuable thing/experience/scenario that you've gained from running the business? 14. As one of the most established business in Kuala Lumpur, how do you keep your business running and present through out the years? What moral value did the business engaged in up until today
  • 6. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) Methodology: List all your methods one at a time and provide details of when and how you expect to carry out your research methods. 1. Prepare questions. 2. Call up businesses in Klang Valley area for appointment. 3. Visit business. 4. Take picture as proof. 5. Do the interview. 6. Double check information. 7. Make a draft and rearrange data. 8. Prepare a report. Conclusion: Briefly explain what you expect to accomplished through the above methods and the information that you expect to obtain by carrying out your plan above. Hope to meet a friendly owner or manager in order to have a comfortable atmosphere to talk in and gain some personal information of the business. Expect to have enough information for the research.
  • 7. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) Research Essay On today’s market there is a variety of never ending delicious sweets and pastries to please both the palate and the eyes. We have become so used to this diverse range of bread, mouth watering pastries and cakes that seldom we ask just how they come into existence. Right in the beginning of recorded history there was the discovery of fire making, thus along with light, heat could be generated. Then there followed the discovery of different grasses and their seeds which could be prepared for nourishment.With the help of heat and grain, one was now able to prepare a kind of broth.Hot stones were covered with this broth or the broth was roasted on embers and “Presto!” the first flat bread was created. This ability to prepare stable food radically changed the eating habits and lifestyle of our early ancestors, from being hunters they became settlers. In this research, we were ask to do an interview of two businesses from the same trade. The trade we chose are bakery business and the bakery business we interviewed are Homemaydecakes.blogspot.com and RT Pastry House. The first business we interviewed is Homemaydecakesand the person we interviewed was the herself owner, MissMay Mayvanwy Augusta Mojigoh. She is married and blessed with a beautiful daughter.Homemaydecakesprovide services to anyone who wants to do personalized custom made cakes and other baking products like cookies and cupcakes. Based at home in Kuala Lumpur, she does customized orders for every occasion. Be it for birthdays, anniversaries, weddings and even just-for-fun. She accepts orders of any kind at very competitive and reasonable prices.
  • 8. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) Business started on her own after attending cake decorating courses at the International Centre of Cake Artistry, Kuala Lumpur.Her cakes are usually marketed to those in KL but she have had customers who order from all over Malaysia, Singapore, the UK and US who wants the cakes delivered to friends or relatives who are living in Kuala Lumpur. Most of her customers are ladies either brides or mothers of young kids but she have had a few guys order cakes for their girlfriends, wives, and mothers.Mother's of course want meaningful birthday cakes that their kids will enjoy. Future brides wants to have their dream wedding cake and are usually quite particular about what they want. Hence custom made is the best way to go. Also friends of brides likes to order cakes for their Hens night.Young people likes a modern and contemporary idea to their cakes and the designs that they want usually are about the interests of the person celebrating the birthday. This is why she gets a lot of orders from this particular groups. Men probably order from her because they don't know what else to get for the women in their lives. Young people in their 20s also like to order cakes from her. Most of them come from higher income people as custom made cakes can be quite expensive reaching hundreds of ringgit for each. Most are also from the working class as well. That said she do get a few orders that she give a special discount. Example, order for some kids in an orphanage. May promote her business in many ways. She mainly operate her business through her blog shop Homemaydecakes.blogspot.com. In her blog, she update the blog with interesting posts on how to do her cakes this include the process on how she manage her time. This will give future clients a glimpse of how and what she does, what she can offer and how to contact her.
  • 9. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) May is also very active in parent forums, wedding forums, youth forums and anywhere online, which she can promote her business.Sometimes she sell her cakes at events so that the public can have a taste of her goodies and then offer them her name card if they want to order from her in the future. For her, the biggest promotion in the custom made cake business is by word of mouth. If your cakes are good, they will speak for itself.She don't really have to advertise much at this point as her blog is an advert by itself but perhaps she will consider advertising on Facebook. Earlier in herbusiness, she did distribute flyers in her neighborhood's mailboxes.For now her cakes are only made to be picked up from her home or delivered to the respective clients home/venue. It's easier for her to operate from her premises as she is a stay at home mom at the moment. May’s competitors are other home based bakeries and commercialized bakeries. There are so many out there who are doing exactly what she is doing. She don’t know if she couldsay that they are threatening her business but some of them are charging their clients way cheaper than what is the standard. Custom made cakes are specialized cakes so the prices should reflect that. Commercialized bakeries of course has a bigger capacity in producing custom made cakes and can secure larger orders and it's hard for her to compete with that in her small kitchen. Well it's not much of a strategy. She just make sure that her work is of excellent standard and she try to emulate international standard of design in her cakes. Not many home-based bakeries can execute this, as it requires personal skill and experience. She also tries to update herself with the latest techniques and gadgets so that she is up to par with the latest trends in cake decorating. Applying a certain trademark to her work also gives her cakes a special touch so that it's different
  • 10. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) from other custom made cakes. For example, her cakes always have a 'clean' look and are often very colorful. May only use the best and freshest ingredients where she only use fondant from either the United State or New Zealand and dairy products like butter from New Zealand as well. This is how she differentiate herself from other competitors. So far no government policies are affecting her too much but she heard they might want to regulate all online businesses soon and every online business must have a proper business license. If that happens, she might have to register her business as an enterprise and pay a fee every year in order to do her business. Also if that happens, She’d have to put her full contact on her blog. She’s not sure if she is comfortable displaying her address and phone number for the entire world to see online as she only provide those to her clients. Technology in baking is very important. High capacity baking equipment like heavy-duty mixers, large ovens, fondant rollers and airbrush machines are very useful to the industry. Almost all are positives. The custom made baking business has a very bright future. It is definitely growing and will be an ever important industry as you will never run out of people needing cakes for birthdays, weddings, and events. All of May’s products are special as each cake is different and it is one of a kind. So far May only plan to operate from home since her business is still growing. Once she is a little more established, she would be interested in opening either a little bakery cafe or a small cake decorating course center with supplies.
  • 11. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) She would target urban areas or the suburbs where a lot of retired people or stay at home moms are. Because they are the ones who usually are interested in cake crafts. May is constantly coming up with new recipes. Usually sherefers to recipe books and the Internet and tweak the recipes to her own liking. It is special because it is of her own taste and what she likes. The most valuable thing and experience May gain from running her business are patience and tenacity. When she first started the business, it was very slow. She had to be patient and tenacious in the sense that she had to keep on marketing her business to get the word out. She would bake for free for friends just so they would try her cakes and see herwork. Even in cake decorating, she found that that if she was too much in a rush something wrong would always happen to the cake. So she practiced patience in decorating as well. Also learning from mistakes and improving any weaknesses, when she had a less than favorable feedback from a client especially in the beginning of the business. Hard work and having goals. Without these two attributes a business has nowhere to go. Moral values is that in business one must always be honest and always be kind to clients and try your best to help them. This will bring the business a long way because people remember you as a good and trustworthy business operator and not just another business wanting your money. The other business we interviewed are RT Pastry House and the person we interviewed is the operation manager, Mr. Vic Chia. RT Pastry House was up and running for more than 10 years. From the year 2003 up till now. The first outlet was in Taman Desa, Kuala Lumpur.The owner was originally from Taiwan. He started to work in Taiwan, Singapore and finally based in Malaysia. He and his wife decided to open a pastry shop in Malaysia to spread the culture of their hometown. Their product is Japanese and Taiwan inspired and his motto is“5 star quality
  • 12. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) at a 3 star price”.After 3 years, a second shop was open in Subang Jaya SS15, and two more years later in Puchong Jaya.Between 4-5 years, the family members in this company increaseup to 50%. After the Puchong branch opened, to survive in this industry RT Pastry House organization started to expand. Theydevelop an operation chasing production, and a basic department.Their shops introduced Malaysian to a Japanese and Taiwanese fusion bakery concept. RT Pastry House has grown to become the choice bakery in the region and demand for products has been overwhelming. They have now expanded their reach to bring the premium quality of RT Pastry House to an even wider audience. When they first started, they were only selling within the premises. But after the year 2009, the first factory for making their own products and supply to all of theoutlet around Malaysia was built.The products are targeting the local markets and they are planning to expand internationally in the future. The main customers are between the age of 25-35 averages. They are also targeting students and working a person who doesn’t have time to eat proper meal. The marketing strategy in 2009 was to attract more housewives by using the best quality at the lowest price. They bring more technological idea, from other countries to Malaysia in order for Malaysian to try different type of pastry from different country. They promote their product by giving vouchers and discount for whoever becomes member. Other than that, they have a lot of special offer for event such as Valentine day, Mothers day and Fathers day. The promotion can be found in their website, RT Pastry House.com. They distribute
  • 13. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) fliers and poster around Klang Valley area to attract more customers but distribute of product is only sold within the business premises to save time and energy. RT Pastry House have a lot of threats and competition, one of them is TK Bakery & Lavender Bakery. They tried to copy RT Pastry House’s products and selling it in their shop. For example, their famous product Green tea Cakewas copied and sold in different shop without their knowledge. To counter the threats, RT Pastry House has come up with a lot of strategies to overcome this problem. One of the strategies is maintaining the quality of their products and develop new products for the future. Having an excellent service is a must to attract loyal, new and possible customer. Trade related policies that have been put in place by the government so far arean increase in price of the main ingredient such as sugar and flour.The increase in price of the product depending on how big is the gap of profits/loss is. But for now, it didn’t really bother the business flow in Malaysia. The technology for bakery line is very important, if we don’t improve the technology, we can’t survive in this market. Before, making bread is doneby hands instead of using a machine. Now, the technology of making cake is premix, meaning we’re using hand and machine together to bake.The greatest impacts are the machine used. With machine to bake, we can safe time and money because labor work cost a lot of money and machine makes a heavy-duty work becomes much more easier to handle. The future of the trade is bright, dependingon the management and marketing strategy. RT Pastry House business is still growing. For the next 10 years, they predicted that the business
  • 14. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) would still grow with few new outlets along the way. Their best-selling product since the day the business started is Hokkaido Cake. It has soft moisture to it with different type of filling. The branches they own so far in total 7 branches where most of them are located around Malaysia. They plan to expand their business in the near future by opening a new branch in Klang valley area, because of their factory is located near that area.In that particular area, they target working people, students, and housewives as the possible customer.The business is coming up with new product. They have planned to develop more varieties of cakes and the person who came up the recipe is their chef, owner and someone from Taiwan because the recipe is originally from Taiwan. It will be healthier, natural, and it’s special because no one in Malaysia sells it. They will be the first to sell it in Malaysia. The most valuable thing gain in running the business is experience. Experience for the worker, and organization. As one of the most establish business in Malaysia, they keep their business running by having a good marketing strategies, lots of promotion, fast and friendly service, quality product and an awesome management. The moral value the business engaged up until now is equality. The owner prefer that every staffs can be able to buy their own houses and for customers, a 5 star quality at a 3 star prices. These two businesses are different in everyway. For instants, RT Pastry shop has their own shop where by Homemaydecakes only move from home if there is an order from a client. RT Pastry House doesn’t take orders from different countries because their target is only within the local market. Homemaydecakes has done business internationally where she took orders
  • 15. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) for people from other countries. In term of marketing, RT Pastry House promotes their product by distributing poster and fliers and they even have their own website. In the early days of her business, homemaydecakes distribute fliers in her neighbor’s mailbox. Now she promotes her business through her blog, Facebook and even in event of her client. The product sold is also quite different where RT Pastry House sells different varieties of pastry from bread to cakes, where by Homemaydecakes only sell custom made cakes, cupcakes and cookies. Thus, this shows that even if these two business are in the same trade/industry, they way they run their business is totally different.
  • 16. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) Appendix RT Pastry House
  • 17. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455)
  • 18. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455)
  • 19. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) Homemaydecakes
  • 20. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455)
  • 21. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) Team Meeting 23May2013 13.00pm Taylor Lake Side University Meeting called by:Jacinta K. Majalap Facilitator: Mr. Woon Timekeeper:Sumit Chai Attendees:Raychella Richard & Evelyn Paul Note Taker: Melika Bordbar Please read:Notes and research proposal Please bring:Pen and Paper Minutes Agenda item: Origin/History of business Presenter: Melika Bordbar Discussion: History of RT Pastry House Conclusions: Originally from Taiwan Action items Person responsible Deadline  Conduct an interview Melika Bordbar  List down Key points
  • 22. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) Agenda item: Origin/History of business Presenter:Jacinta K. Majalap Discussion: History of Homemaydecakes Conclusions: Got interested after going for pastry course Action items Person responsible Deadline  Conduct interview Jacinta K. Majalap List down key points Agenda item: Marketing strategies Presenter: Melika Bordbar Discussion:How does RT Pastry House promote their product? Conclusions: By posting poster, distribute fliers and making a website Action items Person responsible Deadline  Conduct interview Melika Bordbar  List key points Agenda item:Marketing strategies Presenter: Discussion:How does Homemaydecakes promote their product? Jacinta K. Majalap
  • 23. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) Conclusions:Through her Blog and Facebook Action items Person responsible Deadline  Conduct interview Jacinta K. Majalap  List key points Other Information Observers: Resources:H omHomemaydecakes.blogspot.com, RT Pastry House.com, and Pfisterconsulting Special notes: Thank you.
  • 24. FNBE June 2013 - ENGL 0205 English 2 Names of group members: Melika Bordbar (0311455) Bibliography http://www.pfisterconsulting.com/history.htm http://homemaydecakes.blogspot.com http://rtpastry.com/index.php