3. What is exact definition of
SEO
SEO is short for
Search Engine
Optimization.
Search Engine
Optimization can be
defined as a set of
strategies and
techniques used to
increase the visibility
of your website,
webpage and therefore
to increase the
amount of visitors to
your website.
4. Every day people use search engines to find relevant content on
the Internet and some of the most popular search engines are
Google, Yahoo! and Microsoft’s Bing (Google is by far the most
popular search engine).
5. There are two kinds of search results:
Organic Search
Paid Search
Organic search is the
primary product of
search engine. This kind
of search is found on the
left hand side of the
search engine result
pages (SERP’s) and this
search is also called
Natural search as it is
not paid for.
Is exactly what the name
says: it is paid for and it
also known as Paid Per
Click (PPC) advertising.
Advertisers pay bid for
placement. This search is
found on the right hand
side or on the very top of
your search.
8. SEO and PPC combined create
SEM – Search Engine Marketing
9. SEM is based around
very important concept
key words or key
phrases. This is what
you will enter when
searching for particular
product or service – for
example like yoga mats
as in the image to the
right.
According to Wikipedia,
SEM is a form of Internet
Advertising that involves
the promotion of
websites by increasing
their visibility in search
engine result pages
(SERPs) through
optimization and
advertising.
10. When optimizing your website content
for commonly used keywords or key
phrases, you will need to build the list
of these words. These lists can be
created for the entire website and than
it can be broken down to each page.
You will find some suggestions on the
following pages…..
14. Don’t forget to optimize your Social Media and using descriptive
file names and captions. For example, videos are not considered
a duplicate content so place as many as you can visually
15. Don’t forget the links. Inserting links will give you ability to direct your users
from one page to another. They can be internal (within your website) or
external links (connecting your user to a different page on a different website).
Link building is relationship building.
16. Not all links are equal. Some sites are more
trusted than others and their links are worth
more. Be a trusted site and connect to the same.
17. Apparently, 71 % people trust organic search. If
they trust you, they might have your URL
(Unique Resource Locator) at their home page.
18.
19. There are two types of changes you can make to your
website: Off Page (or off site) and On Page (or on site):
20. So what is the final
outcome of your good SEO?
21. The number of unique visitors and
repeat visitors to your site will increase
22. The number of referrals to your website will increase
23. Traffic from the major search engines to
you website will increase
25. References:
1. Square 2 Marketing (March 23, 2013), Onsite vs. Offsite Search Engine
Optimization – What’s The Right Mix?
http://www.square2marketing.com/blog/bid/145500/Onsite-vs-OffsiteSearch-Engine-Optimization-What-s-The-Right-Mix
2. Wikipedia, Search Engine marketing –
http://en.wikipedia.org/wiki/Search_engine_marketing
3. Search Engine Watch, Link Building Basics for International Search
Engine Optimization,
http://searchenginewatch.com/article/2332797/Link-Building-Basics-forInternational-Search-Engine-Optimization
4. Mobi Thinking, Mobile SEO best practices for 2014: 11 tips to drive
more traffic to your mobile site, http://mobithinking.com/bestpractices/mobile-seo-best-practices
5. WSI, Search Engine Optimization Marketing,
http://www.wsioptimizedesolutions.com/organic-search-optimization.htm
6. SEO Chat, How to increase Google trust,
http://www.seochat.com/c/a/google-optimization-help/how-to-increasegoogle-trust/
