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Engagement Sponsorships
1.
© 2011 Freeman.
All rights Reserved. Proprietary & Confidential. Trends in Sponsorship and Revenue Generation
2.
Selling the opportunity
for access to buyers. Sponsorship © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
3.
What do your
exhibitors want? Company goals Stage in buying process Type of interaction Target attendees © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
4.
Awareness/Signage
On the Show Floor Environment Content Activities and Demonstrations Showcases and Pavilions Gathering Areas Navigation Games/Contests/Awards Engagement Social Media Non-Endemic Technology Online and Year-round © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
5.
Content © 2011 Freeman.
All rights Reserved. Proprietary & Confidential.
6.
Presentation theater
© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
7.
Demonstration areas
7 © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
8.
Educational areas
8 © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
9.
Office Pavilion Classroom Live Demos
10.
Philips and American
College of Cardiology © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
11.
Activities and Demonstrations ©
2011 Freeman. All rights Reserved. Proprietary & Confidential.
12.
Activities • Photos • Why
I am a … • Games
13.
Tournament © 2011 Freeman.
All rights Reserved. Proprietary & Confidential.
14.
Oyster shucking contest ©
2011 Freeman. All rights Reserved. Proprietary & Confidential.
15.
Hands-on training © 2011
Freeman. All rights Reserved. Proprietary & Confidential.
16.
Showcases and Pavilions ©
2011 Freeman. All rights Reserved. Proprietary & Confidential.
17.
Category pavilion © 2011 Freeman.
All rights Reserved. Proprietary & Confidential.
18.
Themed display areas In
addition to booths © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
19.
Themed display areas
Single vendor © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
20.
Country Pavilions
International Pavilion © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
21.
Related consultants
and associations © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
22.
Meeting rooms © 2011
Freeman. All rights Reserved. Proprietary & Confidential.
23.
Meeting rooms, as booths
© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
24.
Gathering Areas © 2011
Freeman. All rights Reserved. Proprietary & Confidential.
25.
Sponsored lounge © 2011
Freeman. All rights Reserved. Proprietary & Confidential.
26.
Sponsored target market
lounge © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
27.
Dinner with strangers ©
2011 Freeman. All rights Reserved. Proprietary & Confidential.
28.
Navigation © 2011 Freeman.
All rights Reserved. Proprietary & Confidential.
29.
Passport program
30.
© 2011 Freeman.
All rights Reserved. Proprietary & Confidential.
31.
Scavenger hunt © 2011
Freeman. All rights Reserved. Proprietary & Confidential.
32.
Food
Drink Booth crawl © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
33.
Show Floor Reception
© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
34.
Booth crawl Music ©
2011 Freeman. All rights Reserved. Proprietary & Confidential.
35.
Games, Contests and
Awards © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
36.
Organized booth drawings © 2011
Freeman. All rights Reserved. Proprietary & Confidential.
37.
Games © 2011
Freeman. All rights Reserved. Proprietary & Confidential.
38.
Association game © 2011
Freeman. All rights Reserved. Proprietary & Confidential.
39.
© 2011 Freeman.
All rights Reserved. Proprietary & Confidential.
40.
© 2011 Freeman.
All rights Reserved. Proprietary & Confidential.
41.
© 2011 Freeman.
All rights Reserved. Proprietary & Confidential.
42.
Bowls
43.
Bowls
Optometry Bowl 43
44.
Targeted groups of
qualified attendees Engagement © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
45.
Sponsored breakfast education
© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
46.
Hosted Buyer Activities
Whiskey Tasting Event Problem-solving Power Lunch Industry Guru Meet & Greet Book Signing Recharge Lounge Senior Buyer Reception © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
47.
Private Dining © 2011
Freeman. All rights Reserved. Proprietary & Confidential.
48.
Immersive product
education sponsorship iPod tour followed by presentation © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
49.
Non-Endemic Sponsors © 2011
Freeman. All rights Reserved. Proprietary & Confidential.
50.
Endemic natural
to or characteristic of a specific people or place; native; indigenous © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
51.
Non-endemic opportunity: Medical
example Endemic: Medical & pharma Non-endemic: Non- medical, but related to patient health Non-endemic: Unrelated to patient health – physician as consumer © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
52.
Big brand sponsorships
53.
Non-endemic exhibitors “What is
the point of the jewelry being here? It takes away from those of us educating. I did buy some earrings, though.” © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
54.
Semi-endemic options for
primary care Mattress vendor Health-conscious restaurant chain Gym membership © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
55.
Technology © 2011 Freeman.
All rights Reserved. Proprietary & Confidential.
56.
Video Wall • Sponsor
ads • Sponsor logos • Event content AABB 56
57.
Booth Videos
58.
Show TV ©
2011 Freeman. All rights Reserved. Proprietary & Confidential.
59.
Seek new buckets
of money New product categories New budgets Appeal to specific exhibitor needs Targeted attendees Greater engagement Year-round, multi-media Closing thoughts © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
60.
© 2011 Freeman.
All rights Reserved. Proprietary & Confidential. End Melinda Kendall melinda.kendall@freemanco.com 508-923-5266
Notas del editor
Yankee Dental 2010
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