An inaugural Christmas 'give-back' campaign for eftpos, encouraging everyday shoppers to use eftpos for more of their Christmas shopping and to feel good about their purchases at Christmas.

1. The eftpos Giveback
Nov – Dec 2011

2. THE OPPORTUNITY
• Launch an annual Christmas ‘give-back’ tradition for eftpos
• Empower Australians to donate to an Australian cause
• Make people feel good about pressing CHQ or SAV at
Christmas – regardless of the charitable cause chosen each
year
• Thereby, increasing volume of transactions

3. THE INSIGHT
‘Giving’ at Christmas is an Australian thing to do. I like to help
make donations to charitable causes at Christmas time.

4. SUCCESS
• If the usage of eftpos increases by volume in traditional
eftpos payment locations
• If brand likeability, awareness and identification with
Australian values all increase

5. THE BRUTALLY SIMPLE THINKING
CONSUMER INSIGHT BRAND INSIGHT
I like to make donations to eftpos now makes it easy for
charitable causes at Christmas time. Australians to give to a good
‘Giving’ at Christmas is an Australian cause at Christmas by
Australian thing to do. turning the act of pressing CHQ &
SAV into an act of giving.
PROPOSITION
Every Christmas, pressing CHQ +
SAV now =
the joy of giving

6. MESSAGING
Press for good.
Press CHQ or SAV and eftpos will donate to The Salvos.

7. CREATIVE
Press

8. CREATIVE
Press

9. CREATIVE
Press

10. CREATIVE
Press

11. CREATIVE
Citylights

12. CREATIVE
Outdoor – Young & Jackson

13. CREATIVE
Outdoor – Young & Jackson

14. CREATIVE
Online- Web Tile

15. CREATIVE
Online- Web Tile

16. CREATIVE
Online- Web Tile

17. CREATIVE
Online- Banners

18. CREATIVE
Member Merchant Wobbler

19. CREATIVE
The Salvos Stores Wobbler

20. CREATIVE
In-branch DL Flyer