This is the presentation I gave at NJLA 2014. I discuss the current ways public libraries are advertising eBooks, as well as ways to use social media to promote eCollections.

1. Heidi Schwab, Melissa Brisbin, Cynthia Lambert
Cherry Hill Public Library
Getting the Most from Your e-
Investment: Strategies for
Purchasing and Promoting Your
Digital Library Collection

2. 2013 Survey of Ebook Usage in U.S.
Public Libraries
● “Library website”(selected by 94% of respondents).
● Three-fourths (77%) of libraries rely in part on
“word of mouth”
● “Flyers and bookmarks” (74%),
● “Signage in the library” (74%)
● “Social media” (73%).
● Happily, no one selected “do not promote ebook
collection.”

3. How Do You Promote Your eBook
Collection?

4. Our Collections are Growing
Image Credit: http://d1u0vyj1e00z8y.cloudfront.net/wp-content/uploads/ebooks-on-tablets.jpg

5. What are the Obstacles?

6. Awareness
● 1 out of 8 people have borrowed an eBook*
(ALA, 2014)
● 60% are still unaware their library has
eBooks*

7. Self-Publishing Market
● 4th largest publishing genre
● Amazon, Google and Apple all have
avenues to people to publish
● Where should your library stand?
Informational Credit: http://www.oclc.org/content/dam/campaign-landing-pages/en/214936_the-big-shift.pdf

8. Classes
● NYPL’s “eBook Crisis?”& “Walk into eBooks”
● Tablets
● Make your training mobile

9. Marketing: Public Libraries
● Stickers or shelf talkers
● Use social media to connect to a tech savvy
audience
● Add eBooks availability to all your handouts
Informational Credit: http://publiclibrariesonline.org/2013/06/3-ideas-to-market-your-econtent/

10. The Big Shift: Public Library Strategies for Access to Information in Any
Format
● Use, track and share your data to prove the
value of eBooks in your collection
● Share that data with colleagues and
investors
● Look at results and discuss changes

11. Eventbrite

12. Patch.com

13. Steps for the Future
● Create a visual presence
● Continued programming
● Reach beyond your walls
● Look at your peers

14. Facebook Pages
● Coolbrariansnj​
● Library Peeps​
● Libraries & Social Media​
● Librarians in OverDrive​
● Wordpress and Libraries​
● Technology Training and Libraries​
● Libraries Using Facebook Pages​
● We Support NJ Libraries!​

15. Libraries on Facebook
● NYPL​
● Library of Congress​
● Craighead County Jonesboro Public Library​
● Seattle Public Library​
● Denver Public Library​
● LibraryLinkNJ

16. Pinterest
● NYPL​
● Chattanooga Public Library​
● Princeton Public Library​
● Piscataway Public Library​
● Seattle Public Library​
"Pinterest is a place to discover ideas for all your projects and interests, hand-picked by
people like you." (Pinterst.com)

17. Tumblr
● 140 million users​
● Microblogging with video/GiFs/Pics--Easy!​
● Posting content in a blog (private/public)​
● Can follow other blogs​
● Use/follow:#libraries, #librarians, and #Tumblarians​

18. Tumblr
● librarylinknj​
● brklibteens​
● darienlibrary​
● nplbooks​
● chplteens

19. Vine

20. Vine
15 Cool Ways Libraries Can Use Vine to Create
Social Videos Ellyssa Kroski — July 23, 2013 via http:
//oedb.org/ilibrarian/10-cool-ways-libraries-can-use-vine/ ​
​
● DC Public Library​
● Chattlibrary​
● Piscataway Public Library​
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21. Thank You!
Melissa Brisbin
● Facebook: Melissa Brisbin​
● Twitter: @melissabrisbin​
● Instagram: MBrizzle​
● Tumblr: melissabrisbin.tumblr.com​
● Vine: @melissabrisbin​
● mbrisbin@chplnj.org​
● brisbinmelissa@gmail.org ​