Social Networking Tools course presented at the University of North Alabama, July 2012.

1. SOCIAL NETWORKING TOOLS
University of North Alabama
Continuing Studies and Outreach
Melissa N. Clark, Ph.D.
July 10, 2012

2. What to Expect
 Explanation and importance of social media
 Facebook - account creation, fan pages, groups
 Twitter – account creation, terminology, trending
 LinkedIn – account creation, networking, groups
 Other social media sites
 Resources
 Conclusion and questions

3. Social Media
 The Social Media Revolution

4. Facebook
 How to Create a Facebook Account
 Facebook Marketing: Best Practices

5. Twitter
 Twitter Basics
 Twitter for Brands

6. LinkedIn
 LinkedIn Basics
 LinkedIn Best Practices

7. Other Popular Social Media Sites
 Pinterest is a content sharing service that allows members
to pin images, videos and other objects to their pinboard.
 Instagram is a fast, beautiful and fun way to share your
photos with friends and family.
 Google+ is a social networking and identity service.
 Foursquare is a site where members note their locations
with a mobile phone and can find out where friends are.
 Stumbleupon is the easiest way to discover new and
interesting web pages, photos and videos across the Web.
 Spotify is a digital music service that gives you access to
millions of songs.

8. Resources
 www.marketingpower.com
 www.mashable.com
 www.hubspot.com
 www.smartbrief.com
 www.socialfresh.com
 www.emediausa.com

9. Questions?