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Working with the Media How to choose the right stories, tell them the best way, and send them to the right people. Angela Baldridge
GET YOUR STORY OUT THERE! ,[object Object],[object Object],[object Object],[object Object]
Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Develop an idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newsworthiness ,[object Object],[object Object]
Think like a reporter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember: ,[object Object],[object Object],[object Object],[object Object]
Importance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who cares? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where  is this  important?
Local Local personalities Local events Regional politics
National Related to national issues Broader politics Visiting speakers/performers
International
The BIGGER the issue, the more newsworthy it is  If you can tie your story into a nationally relevant topic, your story is immediately more newsworthy.
Choosing a venue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Broaden your horizons… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object]
Medium ,[object Object]
Audio
Visual
Video
Narrative
The best format = the best story
Placement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where in the publication should your story appear?
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Order ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assist them ,[object Object],[object Object],[object Object],[object Object]
Follow up ,[object Object],[object Object],[object Object],[object Object]
DO NOT ,[object Object],[object Object],[object Object],[object Object]
Share ,[object Object]
Tada. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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