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10/7/2013 #bbcon 1
Social Media Police:
Nonprofit Edition
#BBCONPOPO
ALLYSON KAPIN @RADCAMPAIGN
AMY SAMPLE WARD @AMYRSWARD
MELANIE MATHOS @MELMATHO
10/7/2013 #bbcon 2
TWEET, TWEET!
#BBCON
(Blackbaud is donating a $1 for every
social action to The National Children’s
Museum! *Up to $4000)
#BBCONPOPO
(Follow conversation from this session
– and because silly hashtags are fun!)
10/7/2013 #bbcon 3
ALLYSON KAPIN @RADCAMPAIGN
Author of Social Change Anytime, Anywhere
Founder of Rad Campaign and Women Who Tech
Blogger-in-chief Frogloop
AMY SAMPLE WARD @AMYRSWARD
Author of Social Change Anytime, Anywhere
CEO of NTEN
Amy Sample Ward’s version of NPTECH
MELANIE MATHOS @MELMATHO
Author of 101 Social Media Tactics for Nonprofits
Sr. Public Relations Manager, Blackbaud
I like to read their blogs. (And npENGAGE!)
10/7/2013 #bbcon 4
10/7/2013 #bbcon 5
10/7/2013 #bbcon 6
Disclaimer: We’re not trying to pick on anyone!
10/7/2013 #bbcon 7
LOOK WHO’S TRENDING
10/7/2013 #bbcon 8
Human Rights Campaign Stand for Marriage
10/7/2013 #bbcon 9
Human Rights Campaign Stand for Marriage
Best Use
of Social
Media
10/7/2013 #bbcon 10
Giving Days
Save the date: May 6, 2014
10/7/2013 #bbcon 11
Save Big Bird
10/7/2013 #bbcon 12
Best Use
of Social
Media
Save Big Bird
10/7/2013 #bbcon 13
BEST USE OF SOCIAL MEDIA
WRITE-IN
_______________________
10/7/2013 #bbcon 14
HOT TICKET
10/7/2013 #bbcon 15
NRA GOES SILENT
10/7/2013 #bbcon 16
Worst Use of
Social Media
NRA GOES SILENT
10/7/2013 #bbcon 17
TACTFUL VS. TACKY – 9/11
10/7/2013 #bbcon 18
TACTFUL VS. TACKY – 9/11
Worst Use of
Social Media
10/7/2013 #bbcon 19
ON THE JOB
10/7/2013 #bbcon 20
WORST USE OF SOCIAL MEDIA
WRITE-IN
_______________________
10/7/2013 #bbcon 21
GOTTA HAVE IT!
MAKE IT STOP!
10/7/2013 #bbcon 22
GOTTA HAVE IT!
NEWSJACKING: SUPERBOWL POWER OUTAGE
10/7/2013 #bbcon 23
GOTTA HAVE IT!
CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION
10/7/2013 #bbcon 24
GOTTA HAVE IT!
NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER
10/7/2013 #bbcon 25
GOTTA HAVE IT!
SHARE YOUR MISSION IN 15 SECONDS OR LESS
10/7/2013 #bbcon 26
GOTTA HAVE IT!
SHARE YOUR MISSION IN 15 SECONDS OR LESS
Best Use
of Social
Media
10/7/2013 #bbcon 27
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
10/7/2013 #bbcon 28
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
10/7/2013 #bbcon 29
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
10/7/2013 #bbcon 30
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
10/7/2013 #bbcon 31
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
10/7/2013 #bbcon 32
GOTTA HAVE IT!
JUST PIN IT
10/7/2013 #bbcon 33
GOTTA HAVE IT!
CONTENT MARKETING: DANA FARBER CANCER INSTITUTE
10/7/2013 #bbcon 34
GOTTA HAVE IT!
MEMES ON A MISSION
10/7/2013 #bbcon 35
GOTTA HAVE IT!
SELFIES
10/7/2013 #bbcon 36
GOTTA HAVE IT!
SELFIES
10/7/2013 #bbcon 37
GOTTA HAVE IT!
SELFIES FOR GOOD
10/7/2013 #bbcon 38
GOTTA HAVE IT!
SELFIES FOR GOOD
10/7/2013 #bbcon 39
MAKE IT STOP!
BROADCASTING
10/7/2013 #bbcon 40
MAKE IT STOP!
STOP NOT LISTENING!
PULLED
CAMPAIGN 2
HRS IN – STILL
TWEETS TODAY
ON HASHTAG
REACTED
10/7/2013 #bbcon 41
MAKE IT STOP!
QR CODE ABUSE
10/7/2013 #bbcon 42
MAKE IT STOP!
QR CODE ABUSE
10/7/2013 #bbcon 43
MAKE IT STOP!
SHALLOW ENGAGEMENT
10/7/2013 #bbcon 44
MAKE IT STOP!
LIKE EXTORTION
• Image of poorly or disabled animals = Don’t Like it,
donate to or help the RSPCA,Blue
Cross, PDSA, Dog’s Trust or another animal charity
of your choice.
• Image of poorly or disabled babies = Don’t Like it,
donate to or help Great Ormond Street
Hospital, NSPCC, Action For Children, Roald
Dahl Charity, or another children’s charity of your
choice.
• Image of poorly or disabled soldier = Don’t Like it,
donate to or help Soldier’s Charity, Help For
Heroes, Support Our Soldiers, Soldiers Off The
Street or another soldier’s charity of your choice.
SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips
10/7/2013 #bbcon 45
Best Use
of Social
Media
1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE
2. SAVE BIG BIRD
3. CHARITY: WATER INSTAGRAM VIDEO
4. WRITE-IN
10/7/2013 #bbcon 46
1. NRA GOES SILENT
2. 9/11 ATT PRODUCT PLACEMENT
3. QR CODES ON HIGHWAY BILLBOARDS
4. WRITE-IN
Worst
Use of
Social
Media
10/7/2013 #bbcon 47
TEACHING MOMENTS
1. Listen, don’t broadcast
2. Be prepared to take advantage of news
moments (or to adjust your messaging in
light of news moments)
3. Respond quickly (to both positive and
negative)
4. Create a movement
5. Have fun!
6. Measure, measure, measure
7. Have a social media staff handbook
8. Have a plan in place to manage an
online crisis so it doesn’t bubble up and
implode
9. Tailor content specifically for each social
media channel as each one has its own
tone, terminology, etc.
10. Learn from failures
10/7/2013 #bbcon 48
THANK YOU! LET’S TALK MORE TONIGHT!
WHAT?
BBCON 2013 TWEETUP
WHEN?
Tonight! From 8:30pm - 10:00pm
WHERE?
Orchard Terrace (Outdoor Event)
Gaylord National Resort and Convention Center

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Social Media Police: The Nonprofit Edition @bbcon

Notas del editor

  1. TITLE SLIDE.
  2. Intro - Melanie
  3. Melanie - Play off fashion police – explain who the fourth host is (the audience) and then put on our hats.
  4. Melanie - Play off fashion police – explain who the fourth host is (the audience) and then put on our hats.
  5. Melanie – Each presenter shares their social media blunder and then we poll the audience for theirs
  6. Melanie intros
  7. Maddie – best use of social media
  8. Section header
  9. Melanie
  10. Allyson – Best use of social media
  11. Section header
  12. Melanie polls the audience and gets a write-in candidate for Best Use of Social Media
  13. Melanie intros
  14. Melanie – worst use of social media
  15. Section header
  16. Allyson – worst use of social media
  17. Maddie
  18. Melanie polls the audience and gets a write-in candidate for Worst Use of Social Media
  19. Melanie Intros
  20. Maddie
  21. Allyson
  22. Melanie
  23. Melanie – Best use of social mediahttp://instagram.com/p/aye_2mGhNa/
  24. http://instagram.com/p/aye_2mGhNa/
  25. Allyson
  26. Allyson
  27. Allyson
  28. Allyson
  29. Allyson
  30. Maddie
  31. Melanie
  32. Allyson
  33. Melanie
  34. Melanie
  35. Melanie
  36. Melanie
  37. Maddie
  38. Maddie
  39. Maddie – worst use of social media
  40. Section header
  41. Allyson
  42. Allyson
  43. Melanie
  44. Melanie
  45. Melanie
  46. Melanie