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Local Marketing Relationship Building April 2010
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Local Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Relationship Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Relationship Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your toolbox should include: Having a Goal  – Don’t have a pointed target, but, rather, a broad goal in mind to provide direction to your endeavors.
Business Relationship Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Relationship Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building a Network in Person Keep your eyes and ears open for an opportunity to start a conversation.
Local Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relationships with Prospects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Continue with the relationship building skills that you used when working with businesses, but there are a few independent considerations:
Program Administration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Event Approval  – Fill out the Local Marketing Approval Form and fax it to the corporate office.  The following series of events then occurs:
Program Administration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Success of the local marketing program is judged based on:
Program Administration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Open Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Relationship Building