This document outlines top 10 tips for social event marketing. It recommends determining where attendees hang out online, repurposing content across platforms, using influencers to drive attendance, hosting online conversations before the event, enabling social sharing through RSVPs and photos, and connecting people during the event through real-time conversations. The goal is to engage attendees both before and during events using social media strategies.
2. Melonie 12 years in advertising and digital
Gallegos marketing
Social marketing strategist,
Fandom Marketing
Co-founder, Minglestream
tweetwall
Officer, Social Media Club San
Diego
Member, American Marketing
Association
Northern California native, CSU
Sacramento alumni - degree in
marketing communications
We throw a lot of events!
The Social Hour, Social Media Day,
tWineup, workshops, book tours…
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3. Welcome to the social web
#API
#SM
#measure
Open
Graph
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4. Social event marketing is growing
+ Social Marketed
Traditional Event
Event
40% use
social media
for event
marketing.
(Hubspot 2011)
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6. Tip #10: Determine where
attendees hang out online
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7. Tip #9: Repurpose content to be
everywhere your audience is
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8. Tip #8: Make something worth
sharing and enable sharing
tools
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9. Tip #7: Use influencers to help
drive attendance
Twitter
personalities, bloggers
, weblebrities, topic
experts…treat
them like press
& VIP guests.
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10. Tip #6: Ditch contest forms for
social sharing promotions that
drive word-of-mouth
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11. Tip #5: Showcase people to
generate excitement
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12. Tip #4: Host conversations
online leading up to the event
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13. Tip #3: Use social sharing
RSVPs
RSVP Share Build Audience
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14. Tip #2: Make taking and sharing
event photos EASY & FUN on
Twitter, Facebook, Instagram
Photo booth w/social sharing! Facebook tagging! Step n’ repeat photo opps on arrival!
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15. Tip #1: Connect people during
the event in real time
conversations
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16. What do event attendees want
to do in real time?
• Track live event information and news.
• Share the good times: What's the #Hashtag? Ensure
it’s on event signage, presentations and tweets.
• Check-in on Foursquare and Facebook Places.
• Live stream, video, tweet and blog.
• Share photos and videos on
Facebook, Instagram, YouTube, Ustream.
• Network in real life (IRL) using social networking.
• To get featured on Minglestream tweetwall or other
forms of display by the brand/event host.
Copyright 2012 Fandom Marketing | @fandommarketing
17. Get more social marketing tips
Follow me on Twitter @melonie
Blog: brandswithfansblog.com
Presentations: slideshare.net/fandommarketing
TipoftheDay: fandomdaily.tumblr.com
Copyright 2012 Fandom Marketing | @fandommarketing