6. CRAFT YOUR MESSAGE
• Your message is not your title
– My title is sales coach
• Your message states the results that a client
can expect from working with you
– You will open more opportunities and close more
sales
– You will have less stress
7. CRAFT YOUR MESSAGE
• Your title
1. Benefit consultant
2. Legal Shield Representative
3. Personal Lines Representative
• Your message states the results that a client can expect
from working with you
1. I help employers minimize employee pressure for
increased wages
2. I help take the stress out of signing legal documents such
as leases or offers to purchase and more
3. I craft customized insurance solutions that provide you
the most comprehensive coverage at the lowest possible
cost
15. The Key to Closing More of Your New
Opportunities
With Significantly Less Effort
16. You will tell your prospect how
great your product is, how it will
solve some problem and how
you will there to provide service
What will your competitor be
saying that is any different?
Why should the prospect trust
you?
19. Imagine You are the Buyer
I have initiated a conversation with you about my sales coaching. You
believe that I can help you close more sales so you agree to an initial
appointment. As we are getting off of the telephone I tell you that I would
like to send you a link to my testimonial website where you can see what
my clients have to say about working with me.
Will you click the link and visit my website?
You visit my website (http://reviewsofmel.com ) find 30+ Testimonials from
happy clients.
You have also talked with several of my competitors in the sales coaching
business and scheduled a few appointments. You look for testimonials and
find none. And none were offered