The document discusses launching a website to promote local music in Philadelphia by reaching young adults who enjoy music. It would provide music news, downloads, venue and band directories, discussion forums, and opportunities to connect bands and fans. The site would showcase local and indie acts across many music genres through original editorial content, user generated content, and strategic partnerships with other music brands and venues. It would generate revenue through various advertising opportunities on the site like display ads, sponsorships, and targeted marketing campaigns.

1. How to reach the HARD TO REACH 20-something’s who LOVE music

2. The Local Online Music Destination In Philly

3. The Website for Music Fans & Local Bands in Philly

21. Influence

22. Functionality Seasoned Editorial & Local Bloggers Personalized Music Mp3 Downloads Free Profiles Fan/Band/ Venue Social Message Boards, Commenting Calendar Live Events & Showcases E-mail, RSS, Text Alerts E-Marketplace Tix, Mp3’s Merchandise Directories Venues Bands Multi-Media Video, Audio, Photos

25. The Website for Music Fans & Local Bands in Philly