Willow Valley Creative

Willow Valley Creative Strategy & Campaign Concepts AUGUST 6, 2008

CONSUMER Quality of Life Insights TODAY’S AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AGENDA

Step 3 The Aaah-HA Proposal Otherwise known as your Communication Strategy PRODUCT Unique Selling Proposition CONSUMER Quality of Life Insights COMMUNICATION STRATEGY

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],COMMUNICATION STRATEGY: Willow Valley lets me shift my focus from the uncertainties and challenges accompanied with aging to making the most of my life in an unparalleled and inspiring environment. CONSUMER INSIGHTS PRODUCT (USPs) WILLOW VALLEY’S COMMUNICATION STRATEGY

WILLOW VALLEY LOGO CURRENT USAGE

WILLOW VALLEY LOGO WELCOME CENTER

PURCHASE FUNNEL Awareness Consideration Purchase

PURCHASE FUNNEL Awareness Consideration Purchase Market Research Advertising Direct Mail Online Marketing Public Relations Website Online Marketing Brochure Welcome Center Sales

CREATIVE Is it Breakthrough? Is it Relevant? Is it Credible?

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