Gold Coast Go Transit - Make Me Media Savvy Event (May 18, 2011) Presentation by Corey Short

1. Coverage Without Compromise
GOLD COAST MEDIA KIT

2. NATIONAL
COVERAGE
MAP
Mackay
Caboolture / Chermside
Brisbane
Ipswich/ Logan Gold Coast
Tweed Heads
NEWCASTLE
Parramatta
Sydney

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GOLD COAST
Sanctuary Cove
Dreamworld
Santa Barbera
Hope Island
Paradise Point
Movieworld
Runaway Bay
Wet ”n” Wild
Biggera Waters
Harbour Town
Helensvale Labrador
Southport Seaworld
GOLD COAST AT A GLANCE Griffith Uni.
Depot
Nerang Main
248 Buses. Beach
Surfers
15,848,350 passengers annually Carrara
Paradise
Buses operate: Gold Coast Turf Club Broadbeach
Mermaid Beach
7 Days a week Robina Nobby Beach
Mon - Sun 24hrs per day Miami
Burleigh Burleigh Heads
Waters
Palm Beach
527,828
Currumbin
POPULATION: Source: ABS ‘10 Currumbin
Tugun
Sanctuary Tweed
Gold Coast Heads
Airport
Coolangatta

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ROUTE INFORMATION
SURFSIDE BUSES
The ‘Surfside’ bus fleet on the Gold Coast covers the entire
region 7 days a week with services running every minute.
Each bus does not stay in a separate area, they do not stay on
the same route, they are random each and every day, and spend
an average of 16 hours a day – 7 days a week covering the Gold
Coast, making this the most cost effective way to build brand
awareness, on the Gold Coast.
Buses are the most cost effective way to keep your advertising
message in the market place every day of the year. Your bus
advertisement will be a relentless sales workhorse, constantly
taking your message to the streets and to the people.
These highly visible buses deliver maximum exposure for your
advertising dollar and represent an outstanding opportunity for
all day, every day delivery of your message throughout your
market place to both your current and future customers.

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ROUTE INFORMATION
WHY MOBILE OUTDOOR ADVERTISING
Outdoor Mobile Advertising generates double the attention.
Outdoor Mobile Advertising has an unlimited impact.
Outdoor Mobile Advertising boosts name recognition 15 times
greater than any other form of advertising.
Approximately 80% of all consumers are out of their homes
during the majority of the day from 7am to 7pm.
Your ad will be viewed at least 80% of the time.

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INTERIORS
REACH A
CAPTIVE AUDIENCE
Up to 250,000 passengers per month

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Corey Short
Account Director
Phone: 1300 GO TRANSIT
Mobile: 0424 103 003
corey.short@gotransit.com.au
GOTRANSIT MEDIA GROUP
Unit 9, 20 Junction Drive, Coolum Beach, QLD 4573
T + 61 1300 GO TRANSIT F + 61 7 5351 1823
www.gotransit.com.au