4. How does the perception of a coffee shop alter between the Chapel Hill Starbucks (a corporately-owned giant) and Caffé Driade (an independently owned store)?
6. Methodology WHERE: Starbucks and Caffe Driade WHAT: to discover more about the distinct imagination and perception of the two stores. WHO: managers and customers within both stores. WHY: to discover more about the characteristics of different socio spaces within a city and their reflection, as well as, interaction within the culture. WHEN: weekday afternoon
