This document discusses the Windows app market and strategies for success. It notes that the Windows Store app market is smaller than iOS and Android but growing rapidly. Key strategies mentioned include focusing on app visibility through social media, marketing, and curated exposure in the Windows Store. Monetization options like in-app purchases are also discussed. Developer resources from Microsoft like BizSpark are promoted to help developers succeed on the Windows platform.
7. 100 millions + 10 millions = 1億1
千萬
1/3的競爭者
(Apps # on iOS/Android)
(Apps # on Windows 8/Phone)
8. Windows Devices: 崛起的市場
日本 & 歐洲
17 markets fastest-growing Smartphone OS
Argentina, Belgium, Chile, Czech Republic, France, India, Italy, Mexico,
Netherlands, New Zealand, Poland, Russia, South Africa, Spain, Taiwan, Thailand,
UK1
15 markets more shipments than iPhone
Argentina, Czech Republic, Finland, India, Italy, Mexico, Nigeria, Poland, Russia,
Saudi Arabia, South Africa, Taiwan, Ukraine, United Arab Emirates, Vietnam1
9 markets above 10% market share
Belgium, Czech Republic, Finland, Italy, Poland, Saudi Arabia, South Africa,
Thailand, Vietnam1
Upgrades expected to contribute to 2013 growth2
52% US buyers upgraded from feature phones
50% of market owns feature phone
23% Windows Phone buyers in the last year moved
over from an Android device2
Sources: 1IDC Mobile Phone Tracker, August 2013.
2Kantar Worldpanel ComTech USA Consumer Panel Q1 2013. April 29, 2013.
12. the key to 10x more downloads on Windows
Phone compared to iOS:
App Visibility
13.
14. Windows Store 上的 Apps 下載量為 App Store 的三倍
- 以排行 Top 300 的Free/Paid Apps 作計算
http://www.distimo.com/blog/2012_11_publication-discover-the-windows-store/
22. 4th October, 2012
…ShiVa 2.0 with that in mind. We are constantly working on new
engine ports. In the near future, you can look forward to
Direct X 11, Windows 8 Metro …
Appcelerator
appMobi {!}
Autodesk
Scaleform
Exit Games
Photon Server
Cocos2d
GameSalad
Creator
MonoGame
ShiVa 3D
Havok Physics
Fortumo Mobile
Payments
Ogre Rendering
Engine
Scirra Construct 2 SharpDX
SlimDX
Unigine Engine
http://blogs.msdn.com/b/windowsappdev/archive/2013/03/22/developing-windows-store-games.aspx
Audiokinetic
Wwise
Epic Unreal Engine
3
Firelight
Technologies
FMOD
Havok Vision
Engine
NVIDIA PhysX
ShiVa3D
Yoyo Games
GameMaker
29. iOS 及 Android 平台上皆已超過 100 個萬個 Apps
但是…有 66% 是「僵屍」Apps:
Windows Store Apps 的下載率則超過9成 (聚光燈效應?藍海市場!?)
Notas del editor
之前提到讓自已的遊戲更好藍海市場
獲利世代 Business Model Canvas什麼是成功? 要考慮的層面以一張畫布說明今天的分享圍繞在,如何reach到1.1億使用者? Game該注意的地方?建立客戶關係? 有沒有有用夥伴可合作?
由比較大的角度看一下市場多大?
一千三百萬的新機成長率高,基底低
平版呢?上市1年1個月,總計近10%一億台,三個月前的數據
百分之1? 一個人下載並保留20個Apps
微軟的方面,已經往行動裝置移動,我們的承諾Windows Phone + Windows 平版The qualitative praise we’re receiving from the industry (on slide 2) is translating into quantitative opportunity as well. Gains by the Windows Phone platform demonstrate user demand, OEM support, and the need for alternatives in the smartphone market. Highlight the fact that we are in the game and doing well. Note: these are IDC’s market definitions, not Microsoft’s.
When we first launched the Windows Store, some people thought the 80% revenue share might have been a limited time offer to get people on the platform. For Microsoft, it was about a point of view. We wanted to do everything we could to return the successful business that is Windows back to developers. These are foundational principles that have been carried forward to the 8.1 Windows Store redesignWe run a live service, the Windows Store, at scale.Hundreds of millions of app downloads since launch.Top publishers in global markets are joining WindowsCustomers are using a diverse range of devices and form factorsThis is big money .. Big money… Use an example of the math to make it stick… In the apple model, if you had $1M in sales, you would get $700K If on Windows, that would be $17.5K + 780K… == 87.K difference.. If you sold five 10 millions, the difference is $997500 … Making 10 M in revenue is not that hard given there is 500M users!!! At a price of $4.99, you would need to sell to less than 0.5% of the Windows customer base to make $10M..