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How to do
MARKETING.
USE
content
STRATEGY.
CONTENT
marketing
Content
MARKETING
Infographices
Presentations
PDF Whitepapers
Press Release
Blogging
Rankings
KeywordsGuest Posting
SEO
STRATEGY
“Content Marketing is the new SEO”
content
Rankings
content
marketing
contentkeywords
keywords
keywords
Posting
SEO
SEO
marketing
Posting
Guest
Posting
Presentations
Presentations
Guest
Rankings
SEO
PDF
PDF
STRATEGY
What is Content Marketing
Content Marketing is a way of marketing your
products or services to your target audience by
creating relevant and valuable content that
attract and engage them and possibly
encourages profitable customer action.
?
Benefitsof content marketing
BetterRanking
Helps improve ranking for your website
BetterKeywordTargeting
Get more visitors to your site from a
variety of topics
More Content,More Traffic
Increase your range of targeted keywords
“4” Pillar of
Content Marketing
Blogging
Do have a blog for your website:
Do write quality content for your blog
Do maintain a schedule for your blog
Do target keywords in your blog
Do encourage social sharing on your blog
Press Release
Do always have something "new" to say in your release
Do take time to create a catchy headline
Do write a press release with no mistakes or errors
Do use the correct format for a professional press release
Do cite sources of any stats or survey information
Infographics
Do keep your infographics visually appealing
Do insert numbers, stats, pie charts, bar graphs
Do promote your infographic on social media outlets
Do try to tell a story with your infographic
Do make your infographics embeddable
Guest Posting
Do follow the submission guidelines of the guest posting site
Do include only relevant links in the articles
Do write a nice author bio for the guest post
Do check the reputation of the site before you guest post on it.
Do respond to the comments users make on your guest posts
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How to do Content Marketing Use Content Marketing Strategy