Business with 51 to 100 Twitter followers generate 106% more those with 25 or fewer followers.

2. of small business marketers
spend an hour or more
on social media marketing per day.
26%

3. of small business marketers
spend at least 10 minutes on social
media marketing per day.
58%

4. of small business marketers plan
to increase their use
social media this year.
80%

5. It's clear that most marketers are now embracing social media. But why?
We know what you're thinking: "Great. Social media is a popular marketing
tool, but can it actually produce measurable results?"
53%
56%
62%
84%
use social
media to
reach
customers
across
multiple
touch
points
use social
media to
reach
customers
where
they spend
time
say that
customers
expect them
to be on
social media
use social
media as on
engagement
tool for 2-way
conversation

6. Traffic on Facebook
Business gain
185% lift in web
traffic after
achieving 1,000
Facebook likes.

7. Traffic on Twitter
Business with 51 to 100
Twitter followers generate
106% more those with 25 or
fewer followers.

8. Purchase Intent
of online users count on
social media when making
a purchase decision.
46%

9. Purchase Intent
50%
of shoppers have made a purchase
based on a recommendation
made through social media.

10. Purchase Intent
71%
of social media users
are more likely to purchase
form a business they are
connected with.

11. CUSTOMERS ACQUSITION
of
businesses
have
generated
customers
through
LinkedIn
57%
have
generated
customers
through
Twitter
48%
have
generated
customers
through
Facebook
42%

12. So, how do you make the most of your social media marketing efforts?
ADD VALUE
Share content that your audience will find helpful, informative,
or entertaining.
How to
Articles Interviews
Webinars &
Podcasts
Reviews &
Rating
Video
Tutorials
Market
Reports

13. SHARE AT THE RIGHT TIMES
Different social networks have different peak times for posting.
Tack advantage!
1pm to 4pm 9am to 11am 2pm to 4pm
8pm to 1am

14. 1pm to 3pm 7am to 9am
5pm to 6pm
SHARE AT THE RIGHT TIMES

15. ASK QUESTIONS
Want to spark conversations and get your audience buzzing?
Ask, don't tell!
Asking questions on
Facebook
can increase interaction
by
10% ~ 20%
Do ask open
ended
questions.
Do ask questions
about your
industry or
niche.
Don't ask "yes
or no"
questions.
Don't make
every question
about your
business or
brand.

16. 1/2
Nearly 1/2 of online
customers expect businesses
to provide customer support
on Facebook, but only 23%
actually do.
USE SOCIAL FOR CUSTOMER SUPPORT
Customer support via social is one area where there's plenty
of room for improvement.
42%
Only 42% of businesses use
social media to solicit
customer feedback.
56%
56% of customer tweets to
businesses are ignored.
10%
More than 10% of businesses
do not take any action to
respond to negative social
media posts.

17. 32%
22%
14%
13% 7%
3%
11%
LinkedIn Facebook Twitter YouTube Google+ Pinterest Other/None
JUST DON'T SPREAD YOURSELF TOO THIN
It's better to manage a few social media accounts really
well than to manage a dozen poorly.
Not sure where to focus your efforts?
A recent Wall Street Journal study offers some insight:
Which Social Networks Do Small Business Use Regularly?

18. LinkedIn Facebook Twitter YouTube Google+ Pinterest Other/None
41%
14%
3%
16%
4%
2%
20%
Which Social Networks Have the Potential
to Help Small Businesses?

19. Email : admin@mensagam.com
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Mobile :+91-(0)9566738366
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