Education,

1. THE ROLE OF
MASS MEDIA
THE ROLE OF
MASS MEDIA
1
ROWENA L. FLORES, MAEd –Math
MERAFE A. EBREO, MAEd- AdS

2. •To know the roles of mass media.
•To avoid the negative impact of media
on education and transform or change
them into positive impact so that media
can inform, educate, entertain and
persuade people in a more responsible
manner.
•To know the roles of mass media.
•To avoid the negative impact of media
on education and transform or change
them into positive impact so that media
can inform, educate, entertain and
persuade people in a more responsible
manner.
ObjectivesObjectives

3. July 4, 2014 3

4. - comprises the institutions and techniques
by which specialized groups employ
technological devices like Press, Radio,
Television, Computer, films, Internet etc. to
disseminate knowledge: to large
heterogeneous as well as widely dispersed
audience
- are tools for the transfer of information,
concepts, and ideas to both general and
specific audiences
- comprises the institutions and techniques
by which specialized groups employ
technological devices like Press, Radio,
Television, Computer, films, Internet etc. to
disseminate knowledge: to large
heterogeneous as well as widely dispersed
audience
- are tools for the transfer of information,
concepts, and ideas to both general and
specific audiences
MASS MEDIAMASS MEDIA
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5. FUNCTIONS OF
MASS MEDIA
FUNCTIONS OF
MASS MEDIA
To entertainTo entertain
To informTo inform
To educateTo educate
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6. Mass Media has been universally
characterized by four attributes;
these are:
Mass Media has been universally
characterized by four attributes;
these are:
Low costLow cost
Broad appealBroad appeal
 Speed Speed
AvailabilityAvailability
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7. TYPES OF
MASS MEDIA
TYPES OF
MASS MEDIA
Interactive mediaInteractive media
Print mediaPrint media
Electronic mediaElectronic media
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8. Impact of Print media in
Education
Impact of Print media in
Education
• Fr. Francis Arackal said, “Newspapers
are common man’s university”.
• It is the oldest media forms that
include books, newspapers,
magazines, journals, newsletters, and
other printed material.
• Fr. Francis Arackal said, “Newspapers
are common man’s university”.
• It is the oldest media forms that
include books, newspapers,
magazines, journals, newsletters, and
other printed material.
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9. Impact of Electronic Media in EducationImpact of Electronic Media in Education
TelevisionTelevision
• Television can be a powerful
teacher.
• Television programme
stimulate visits to the zoo,
libraries, bookstores, museums
and other active recreational
settings, and educational
videos can certainly serve as
powerful teaching devices
• Television can be a powerful
teacher.
• Television programme
stimulate visits to the zoo,
libraries, bookstores, museums
and other active recreational
settings, and educational
videos can certainly serve as
powerful teaching devices
RadioRadio
• Radio is a powerful mass medium
used in education for
disseminating information,
imparting instruction and giving
entertainment.
• Radio has the power to bring the
world to the classroom, and
programme could be presented as
textbooks on the air.
• Radio is a powerful mass medium
used in education for
disseminating information,
imparting instruction and giving
entertainment.
• Radio has the power to bring the
world to the classroom, and
programme could be presented as
textbooks on the air.
Mobile DevicesMobile Devices
The advent of mobile devices have changed the learning methods
of students. Students store all their notes in mobiles and study
from it because it’s easy and convenient.
The advent of mobile devices have changed the learning methods
of students. Students store all their notes in mobiles and study
from it because it’s easy and convenient.
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10. Impact of Internet in
Education
Impact of Internet in
Education
• The Internet has a significant potential for
providing children and youth with access to
educational information, and can be compared
with a huge home library.
• Regardless of gender, race, age, geographic
location, language or any disability, internet
gives an equal chance to all to progress in the
field of education
• The Internet has a significant potential for
providing children and youth with access to
educational information, and can be compared
with a huge home library.
• Regardless of gender, race, age, geographic
location, language or any disability, internet
gives an equal chance to all to progress in the
field of education
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11. store information until it is needed or
wanted.
distribute it over distances to reach the
student wherever he happens to be,
instead of bringing him to the teacher.
present the information to the student
through various senses and in many
modes.
give the student the opportunity to reach
the material and respond in many ways
store information until it is needed or
wanted.
distribute it over distances to reach the
student wherever he happens to be,
instead of bringing him to the teacher.
present the information to the student
through various senses and in many
modes.
give the student the opportunity to reach
the material and respond in many ways
ROLES IN EDUCATIONROLES IN EDUCATION

12. • transmit messages to receiver.
• not only inform but persuade.
• used for entertainment and commercial
as well as non commercial.
• Without mass media there would be no
social, economic and political system.
• reach large number of people such as
television, newspaper, radio, cinema etc.
• transmit messages to receiver.
• not only inform but persuade.
• used for entertainment and commercial
as well as non commercial.
• Without mass media there would be no
social, economic and political system.
• reach large number of people such as
television, newspaper, radio, cinema etc.
ROLES IN EDUCATIONROLES IN EDUCATION
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13. IMPACT OF MEDIA IN EDUCATIONIMPACT OF MEDIA IN EDUCATION
Positive ImpactPositive Impact
• Enhanced education
• There are two major
approaches to using
media and technology
in schools. First,
students can learn
“from” media and
technology, and
second, they can learn
“with” media and
technology
• Enhanced education
• There are two major
approaches to using
media and technology
in schools. First,
students can learn
“from” media and
technology, and
second, they can learn
“with” media and
technology
Negative ImpactNegative Impact
• makes student dull and lazy
• No in-depth learning and proper
research
• encourages mass learning without
quality learning
• Teachers/students have become
duplicators of Wikipedia
• media has become their guru,
master and teacher.
• It poisons the learners with various
unethical or indecent contents in
print or video forms.
• There is a connection between
excessive Internet use and
depression, drug abuse, isolation,
and suicide.
• makes student dull and lazy
• No in-depth learning and proper
research
• encourages mass learning without
quality learning
• Teachers/students have become
duplicators of Wikipedia
• media has become their guru,
master and teacher.
• It poisons the learners with various
unethical or indecent contents in
print or video forms.
• There is a connection between
excessive Internet use and
depression, drug abuse, isolation,
and suicide. 13
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14. -Media is a gift to education which
in turn is a blessing to humanity.
-Media is a gift to education which
in turn is a blessing to humanity.
CONCLUSIONCONCLUSION
Nelson Mandela said,
“Education is the most
powerful weapon
which you can use to
change the world.”
Nelson Mandela said,
“Education is the most
powerful weapon
which you can use to
change the world.”
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15. Books
Syed, M. H. (2006). Mass Media and Journalism. New Delhi: Anmol Publication Pvt. Ltd.
Muniruddin. (2005). Impact of Journalism. New Delhi: Anmol Publication Pvt. Ltd.
McLuhan, Marshall and Fiore, Quentin. (2001). The Medium is The Massage. USA: Gingko Press, Inc.
Articles
Reeves, Thomas C. (1998). The Impact of Media and Technology in Schools. U.S: The University of
Georgia.
Weerasinghe, Thiranjala. (2009). “Don’t be a bookworm”. Bangalore: Deccan Herald Education.
Internet
http://www.goodreads.com/quotes/tag/education (accessed on 20/1/2014).
http://www.catholic.org/hf/faith/story.php?id=54009 (accessed on 20/1/2014).
http://www.theverge.com/2014/1/23/5337508/pope-francis-says-the-internet-is-a-gift-from-god
(accessed on 2/2/2014).
http://www.studymode.com/essays/The-Role-Of-Media-In-The-717416.html?topic(accessed on
2/2/2014).
http://www.studymode.com/essays/Role-Of-Media-In-School-Children-955317.html?topic (accessed on
2/2/2014).
http://www.preservearticles.com/201105056299/meaning-and-definition-and-concept-of-education.html
(accessed on 4/2/2014).
http://www.aiaer.net/ejournal/vol19107/8.htm (accessed on 4/2/2014).
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2792691/ (accessed on 4/2/2014).
http://www.bqwireless.com/impact-of-internet-on-education.html (accessed on 4/2/2014).
Books
Syed, M. H. (2006). Mass Media and Journalism. New Delhi: Anmol Publication Pvt. Ltd.
Muniruddin. (2005). Impact of Journalism. New Delhi: Anmol Publication Pvt. Ltd.
McLuhan, Marshall and Fiore, Quentin. (2001). The Medium is The Massage. USA: Gingko Press, Inc.
Articles
Reeves, Thomas C. (1998). The Impact of Media and Technology in Schools. U.S: The University of
Georgia.
Weerasinghe, Thiranjala. (2009). “Don’t be a bookworm”. Bangalore: Deccan Herald Education.
Internet
http://www.goodreads.com/quotes/tag/education (accessed on 20/1/2014).
http://www.catholic.org/hf/faith/story.php?id=54009 (accessed on 20/1/2014).
http://www.theverge.com/2014/1/23/5337508/pope-francis-says-the-internet-is-a-gift-from-god
(accessed on 2/2/2014).
http://www.studymode.com/essays/The-Role-Of-Media-In-The-717416.html?topic(accessed on
2/2/2014).
http://www.studymode.com/essays/Role-Of-Media-In-School-Children-955317.html?topic (accessed on
2/2/2014).
http://www.preservearticles.com/201105056299/meaning-and-definition-and-concept-of-education.html
(accessed on 4/2/2014).
http://www.aiaer.net/ejournal/vol19107/8.htm (accessed on 4/2/2014).
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2792691/ (accessed on 4/2/2014).
http://www.bqwireless.com/impact-of-internet-on-education.html (accessed on 4/2/2014).
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