1. White Paper
Evolutionary
Marketing
Tools And Toolsets For Today’s Retailer
Build Marketing Executive Summary 1. Loyalty application – the source of
H
Success ow can you encourage customers “best customer” data and a means
Implementing a full-scale to return often? How do you get to communicate with those custom-
CRM application can them to spend more money per visit? By ers
be difficult to manage. configuring your stores, and other chan- 2. Customer Marketing application
Datavantage Relate nels, to fulfill the needs of your top-tier – your means to capture, analyze,
™ Retail CRM allows and profitable customers, you satisfy influence, and monitor customer
you to implement in the people most eager to shop at your behavior acro