How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz

•

0 recomendaciones•1,444 vistas

Presented by Tom De Ruyck, Head of Research Communities, InSites Consulting and Joella Marsman, Consumer Insights Manager, HJ Heinz at Qualitative360 Asia 2013 19-21 November 2013, Singapore This event is proudly organised by Merlien Institute Check out our upcoming events by visiting http://qual360.com/

Empresariales Tecnología

November 20-21, 2013 | Singapore
Twitter Hashtag #QUAL360

Platinum Sponsor

Media Sponsors

Association Partners

How a Consumer
Consulting Board
brings the consumer
to life within the
company
Joëlla Marsman
Consumer Insights Manager
@JoellaMarsman

Tom De Ruyck
Head of Consumer Consulting Boards
@TomDeRuyck

1. ABOUT HEINZ
2. FOODCOMMUNITY
3. FASTER, BETTER, STRONGER
4. ENGAGE FOR SUCCESS

5. RESULTS

4// ENGAGE FOR SUCCESS

…LET’S START WITH OUR MEMBERS

1/ IMPACT

2/ EXCLUSIVE

3/ FUN

4/ CONNECT

1/ IMPACT

2/ EXCLUSIVE

3/ FUN

4/ CONNECT

GOODIEBAGS
QUIZES
COMPETITIONS

1/ IMPACT

2/ EXCLUSIVE

3/ FUN

4/ CONNECT

MEET PEOPLE

1/ IMMERSE

2/ CREATE BUZZ

3/ INSPIRE

4/ ACT

Engage
CONSUMER WORLD

5/ RE-USE

1/ IMMERSE

2/ CREATE BUZZ

WITH REAL STORIES

3/ INSPIRE

4/ ACT

5/ RE-USE

1/ IMMERSE

2/ CREATE BUZZ

3/ INSPIRE

4/ ACT

5/ RE-USE

INTO ACTIONS

1/ IMMERSE

2/ CREATE BUZZ

3/ INSPIRE

4/ ACT

5/ RE-USE

COMMUNITY IS A DIRECT CONSUMER LINE #FASTER

COMMUNITY GIVES A 360 VIEW #BETTER
COMMUNITY IS CROSS DEPARTMENT #STRONGER

THANK YOU!

Questions?
HUNGRY FOR MORE?
@JoellaMarsman
@TomDeRuyck

Más contenido relacionado

Similar a How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz

Resistance is Futile: About the changes caused by digitalization @ eMBAForum ...Zeeland Family

Summer Internship Research Reportnitinbond36

CareSuper ReportMichelle Smith

Memefication of Insights Eat 'n Learn SmarteesInSites on Stage

Pan Parag Market Entry - SingaporePrajakta Talathi

Market Research ConferenceRob Campbell

Who is listening to who, how well and with what effect? By Daniel TicehurstMaFI (The Market Facilitation Initiative)

MaggiAMIT Singh

MARKETING RESEARCH PROJECT REPORT ON “LIQOUR HABITS AMONG MBA STUDENT”UTSAV KUNDU

Market segmentation of colgate convertedPreetiSha2

1-THE MISLEADING PERCEPTIONS ABOUT SOCIAL MEDIAAshika Mohanlal

Generating Sales in Real Estate through Social MediaBjornson Bernales

Factors affecting buying behavior at the point of saleTushar Joshi

CadburyRahul Pandey

Governance: What's Social Media Got To Do With It?Emily Davis Consulting

Jaago Re by Arun VermaArun Verma

Using Social Media to Build a Sustainable BrandShelly Cedarblade

CB Titan Eye + Project Final (1)Dr Rahul Deshpande

Fruit juices (1)rajat124oberoi

Tutti futti Marketing plan Dhananjay Kumar

Similar a How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz (20)

Resistance is Futile: About the changes caused by digitalization @ eMBAForum ...

Summer Internship Research Report

CareSuper Report

Memefication of Insights Eat 'n Learn Smartees

Pan Parag Market Entry - Singapore

Market Research Conference

Who is listening to who, how well and with what effect? By Daniel Ticehurst

Maggi

MARKETING RESEARCH PROJECT REPORT ON “LIQOUR HABITS AMONG MBA STUDENT”

Market segmentation of colgate converted

1-THE MISLEADING PERCEPTIONS ABOUT SOCIAL MEDIA

Generating Sales in Real Estate through Social Media

Factors affecting buying behavior at the point of sale

Cadbury

Governance: What's Social Media Got To Do With It?

Jaago Re by Arun Verma

Using Social Media to Build a Sustainable Brand

CB Titan Eye + Project Final (1)

Fruit juices (1)

Tutti futti Marketing plan

Más de Merlien Institute

Overcoming technical and infrastructure challenges for mobile research in Afr...Merlien Institute

Mobile Research – What’s the point - Millward BrownMerlien Institute

Clustering by mobile usage and behaviour – the many faces of smartphone users...Merlien Institute

Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaMerlien Institute

Understanding respondent’s interaction with household electronics – using tab...Merlien Institute

The why, what and how to use mobile marketing in Africa - MMA SAMerlien Institute

Maximising internet based mobile research in Africa - TNS & BinuMerlien Institute

Something fishy is going on in the world of mobile research - Sea Harvest & TNSMerlien Institute

Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Merlien Institute

Mobile Market Research - a brand owner's perspective - PZ CussonsMerlien Institute

Leveraging longitudinal communities for better, faster and cheaper insights -...Merlien Institute

Insights and Innovations – today and the way forward for mobile research from...Merlien Institute

Tablets killed the paper star – tablet usage in developing and emerging marke...Merlien Institute

Leveraging mobile to bring overnight television ratings to Africa - GeoPollMerlien Institute

In mobile diary research the map is not the territory - TNSMerlien Institute

Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute

Building Brands in a Mobile World - Added ValueMerlien Institute

'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata SkyMerlien Institute

The evolution of Qual research - KelloggMerlien Institute

Taming the raging river - Qualitative Research & Social Media - FireflyMerlien Institute

Más de Merlien Institute (20)

Overcoming technical and infrastructure challenges for mobile research in Afr...

Mobile Research – What’s the point - Millward Brown

Clustering by mobile usage and behaviour – the many faces of smartphone users...

Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda

Understanding respondent’s interaction with household electronics – using tab...

The why, what and how to use mobile marketing in Africa - MMA SA

Maximising internet based mobile research in Africa - TNS & Binu

Something fishy is going on in the world of mobile research - Sea Harvest & TNS

Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...

Mobile Market Research - a brand owner's perspective - PZ Cussons

Leveraging longitudinal communities for better, faster and cheaper insights -...

Insights and Innovations – today and the way forward for mobile research from...

Tablets killed the paper star – tablet usage in developing and emerging marke...

Leveraging mobile to bring overnight television ratings to Africa - GeoPoll

In mobile diary research the map is not the territory - TNS

Engaging youth – using social media networks to generate valuable insights - ...

Building Brands in a Mobile World - Added Value

'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky

The evolution of Qual research - Kellogg

Taming the raging river - Qualitative Research & Social Media - Firefly

Último

8447779800, Low rate Call girls in Saket Delhi NCRashishs7044

Kenya’s Coconut Value Chain by Gatsby Africaictsugar

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066

India Consumer 2024 Redacted Sample ReportMintel Group

8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044

8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044

MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic

Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar

Call Us ➥9319373153▻Call Girls In North GoaCall girls in Goa, +91 9319373153 Escort Service in North Goa

Japan IT Week 2024 Brochure by 47Billion (English)Data Analytics Company - 47Billion Inc.

Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan

Corporate Profile 47Billion Information TechnologyData Analytics Company - 47Billion Inc.

Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057

Case study on tata clothing brand zudio in detailAriel592675

Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar

Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan

FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066

Digital Transformation in the PLM domain - distrib.pdfJos Voskuil

PSCC - Capability Statement PresentationAnamaria Contreras

NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi

How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz

1. November 20-21, 2013 | Singapore Twitter Hashtag #QUAL360

2. Platinum Sponsor Media Sponsors Association Partners

3. How a Consumer Consulting Board brings the consumer to life within the company Joëlla Marsman Consumer Insights Manager @JoellaMarsman Tom De Ruyck Head of Consumer Consulting Boards @TomDeRuyck

4. 1. ABOUT HEINZ 2. FOODCOMMUNITY 3. FASTER, BETTER, STRONGER 4. ENGAGE FOR SUCCESS 5. RESULTS

5. 1// ABOUT HEINZ

6. CONSUMER FEELING…

8. 2// THE FOODCOMMUNITY

9. # Number Profile Objectives Duration

10. FASTER BETTER STRONGER

11.

12.

13. FASTER BETTER STRONGER

14.

15.

16.