13. 2014 ORC International Proprietary and Confidential
10
MOBILE APP RESPONDENTS MORE LIKELY TO RESPOND
WITHIN THE HOUR OF EXPERIENCING THE SERVICE
14. 2014 ORC International Proprietary and Confidential
11
MOBILE APP: HIGHER VARIATION IN RESPONSES
Variance in Satisfaction scores, across all services:
Online
Mobile App
Mean rating
3.22 3.27
Indexedscores
Mobile App130
Online100
15. 2014 ORC International Proprietary and Confidential
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VARIATION IN RESPONSES
High frequency services
Food (Coffee shop, hawker centre, food court),
Transport (MRT / Bus / Taxi)
Variance in Satisfaction scores
(Indexed scores, with Online at 100)
Low frequency services
Banking, Fine dining, gas station, shopping,
medical, health and well-being
135 130 125
100 100 100
Higher frequency
services
All services Lower frequency
services
Mobile app Online
17. 2014 ORC International Proprietary and Confidential
14
DEBUNKING THE MYTH OF MOBILE APATHY
Engaged respondents talk more…not less.
18. 2014 ORC International Proprietary and Confidential
15
VERBATIM OVERLOAD: FOOD FOR THOUGHT!
19. 2014 ORC International Proprietary and Confidential
16
DEEPER UNDERSTANDING OF VERBATIMS THROUGH MULTI-
MEDIA DATA USING PICTURE COLLAGES
Usual
Lunch
Rice
23. 2014 ORC International Proprietary and Confidential
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QUESTIONS??
INTEGRATING INTELLIGENCE TO FUEL
INSPIRATIONAL INSIGHTS
Inputs from
research and
other sources
Workshop facilitated
by us
Sparks creativity and
integrates intelligence
Clear direction
for
marketing
24. Title Sponsor Gold Sponsor Silver Sponsors
Bag Sponsor
Workshop Host
Sponsor
Event App
Partner
Networking Reception
Partner
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net