Profiting From the Seven Deadly Sins of Marketing - Sensory Logic
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at Qualitative360 North America 2014 1-3 April 2014, Toronto, Canada This event is proudly organised by Merlien Live Check out our upcoming events by visiting http://qual360.com/
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Profiting From the Seven Deadly Sins of Marketing - Sensory Logic
- 1. APRIL 1-3, 2014 TORONTO
- 2. APRIL 1-3, 2014 TORONTO Organized by Workshop Sponsors Association & Media Partners
- 3. © 2014. All Rights Reserved. Profiting From the Seven Deadly Sins of Marketing Dan Hill, Ph.D., Sensory Logic, Inc. Qual360 North America
- 4. © 2014. All Rights Reserved. SENSE – FEEL – think- DO 2 ©Sensory Logic 2013
- 5. © 2014. All Rights Reserved. History of Facial Coding 1872 • Scientific Theory: Charles Darwin – Universal – Spontaneous – Abundant • Theory Refined: Paul Ekman, Ph.D. – 43 facial muscles, express universal core emotions • Business Inventor: Dan Hill, Ph.D. – Pioneer in using facial coding to create emotional metrics – U.S. Patent Portfolio Science Psychology Business 1965 1998
- 6. © 2014. All Rights Reserved. History of Facial Coding 2005 2009-2011 Which tool will have the most transformative impact on MR? “The reviewers felt that neuroscience suggests that neurological methods (fMRI)and facial coding are best suited to assess the emotional valence of viewer reactions” - The ARF NeuroStandards Collaboration Project 2011 2010
- 7. © 2014. All Rights Reserved. Goal #1: Accuracy Have you never been lied to? “worked great” “it’s powerful”
- 8. © 2014. All Rights Reserved. Do you know what your consumer is saying? • “It’s easy to know what it’s coming with. And I definitely like the free shipping.” • “It evokes a sensation of peace.” • “Somebody’s got your back. Why couldn’t it be your banking institution?” • “It’s easy to know what it’s coming with. And I definitely like the free shipping [Joy].” • “It evokes a sensation [Sadness, Frustration, Anxiety]of [Frustration, Sadness] peace.” • “Somebody’s got your back. Why couldn’t it be your banking institution? [Skepticism, Contempt, Sadness, Frustration, Anxiety]” “Sentiment analysis from a piece of software is about 56% accurate” – that’s without considering humor or slang, according to London’s Metropolitan Police
- 9. © 2014. All Rights Reserved. Q & A Dan Hill, President dhill@sensorylogic.com 1 - (651) 224-7647 www.sensorylogic.com Q&A
- 10. APRIL 1-3, 2014 TORONTO Organized by Workshop Sponsors Association & Media Partners
- 11. APRIL 1-3, 2014 TORONTO