at Qualitative360 North America 2014 1-3 April 2014, Toronto, Canada This event is proudly organised by Merlien Live Check out our upcoming events by visiting http://qual360.com/

1. APRIL 1-3, 2014 TORONTO

2. APRIL 1-3, 2014 TORONTO
Organized by Workshop Sponsors
Association & Media Partners

4. The Evolution of Usability Testing:
MEASURING EMOTIONS
Parisa Durrani
Strategic Planner
@parisadurrani
!
parisa@plasticmobile.com
Salome Sallehy
Director of Marketing
@salomesallehy
!
salome@plasticmobile.com

5. U S A B I L I T Y
T E S T I N G

6. Usability testing is
paramount

7. UX
Testing
A/B
Testing
Heuristic
Evaluation
Explorative
Usability Testing

8. 95% of behaviour is
driven by emotion

9. ‘Fast’ Subconscious Thinking
‘Slow’ Subconscious Thinking

10. ‘Fast’ Subconscious Thinking
‘Slow’ Subconscious Thinking

11. BUT ACT ON HOW
YOU FEEL
YOU SAY WHAT YOU THINK

12. What Does Neuromarketing
Mean to Mobile?

13. Neuroscience Biometrics
16 nodes EEG headset to capture
activity across all regions in the brain
Eye tracking device to measure pupil
dilation and track visual hot zones

15. 2.HOW CAN WE PREDICT BEHAVIOUR?
1.WHAT’S BENEATH THE SURFACE?
HOW CAN WE OPTIMIZE CONTENT?
3.

16. THE SCIENCE BEHIND
MOBILE DESIGN

17. P I Z Z A P I Z Z A

18. Mobile
Purchase Path
Launch Browse Select Purchase Checkout

19. We Don’t Always
Say What We Mean
KEY FINDING #1:

20. Apps Influence
Brand Perception
KEY FINDING #2:

21. BEFORE
PIZZA PIZZA
BEST BUY
HYATT
AFTER
PIZZA PIZZA
BEST BUY
HYATT

22. Every Inch Matters
KEY FINDING #3:

24. LEARNINGS

25. Creating a successful
study takes two

26. Even Experts don’t
know it all

27. Usability testing
requires a combination
of methods

28. QUESTIONS?
Parisa Durrani
Strategic Planner
@parisadurrani
!
parisa@plasticmobile.com
Salome Sallehy
Director of Marketing
@salomesallehy
!
salome@plasticmobile.com

29. APRIL 1-3, 2014 TORONTO
Organized by Workshop Sponsors
Association & Media Partners

30. APRIL 1-3, 2014 TORONTO