SlideShare una empresa de Scribd logo
1 de 44
Descargar para leer sin conexión
@tomderuyck
@tomderuyck
Fast Growing
Economies
@tomderuyck
@tomderuyck
Global
Brand Tribes
@tomderuyck
@tomderuyck
@tomderuyck
Making Brands Locally Relevant
@tomderuyck
Leap
frogging
@tomderuyck
Reverse
Innovation
@tomderuyck
@tomderuyck
Commercialization
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
Customer
Dialogues
@tomderuyck
Celebrate Diversity
@tomderuyck
Take your Time
@tomderuyck
Be Agile
@tomderuyck
@tomderuyck
Lost in translation
@tomderuyck
Language
is only 10%
of Culture
@tomderuyck
@tomderuyck
Motiv(n)ation
#1
@tomderuyck
The battle of
the screens
#2
@tomderuyck
Different
Country,
Different
Story
#3
@tomderuyck
Managing Expectations
#4
@tomderuyck
Playing for
Attention
#5
@tomderuyck
How people
say things is
equally
important as
what they say
@tomderuyck
Meet (y)our New
Colleagues!
@tomderuyck
Filling our
Blind Spots
@tomderuyck
Our Eyes and Ears
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
Bring it to
Life
@tomderuyck
@tomderuyck
linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
www.insites-consulting.com
Stay Hungry!
Head of Research Communities
Universal Brands... Giving Brands...  Local Relevance - InSites Consulting
Universal Brands... Giving Brands...  Local Relevance - InSites Consulting

Más contenido relacionado

Más de Merlien Institute

Overcoming technical and infrastructure challenges for mobile research in Afr...
Overcoming technical and infrastructure challenges for mobile research in Afr...Overcoming technical and infrastructure challenges for mobile research in Afr...
Overcoming technical and infrastructure challenges for mobile research in Afr...Merlien Institute
 
Mobile Research – What’s the point - Millward Brown
Mobile Research – What’s the point - Millward BrownMobile Research – What’s the point - Millward Brown
Mobile Research – What’s the point - Millward BrownMerlien Institute
 
Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...Merlien Institute
 
Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaCracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaMerlien Institute
 
Understanding respondent’s interaction with household electronics – using tab...
Understanding respondent’s interaction with household electronics – using tab...Understanding respondent’s interaction with household electronics – using tab...
Understanding respondent’s interaction with household electronics – using tab...Merlien Institute
 
The why, what and how to use mobile marketing in Africa - MMA SA
The why, what and how to use mobile marketing in Africa - MMA SAThe why, what and how to use mobile marketing in Africa - MMA SA
The why, what and how to use mobile marketing in Africa - MMA SAMerlien Institute
 
Maximising internet based mobile research in Africa - TNS & Binu
Maximising internet based mobile research in Africa - TNS & BinuMaximising internet based mobile research in Africa - TNS & Binu
Maximising internet based mobile research in Africa - TNS & BinuMerlien Institute
 
Something fishy is going on in the world of mobile research - Sea Harvest & TNS
Something fishy is going on in the world of mobile research - Sea Harvest & TNSSomething fishy is going on in the world of mobile research - Sea Harvest & TNS
Something fishy is going on in the world of mobile research - Sea Harvest & TNSMerlien Institute
 
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Merlien Institute
 
Mobile Market Research - a brand owner's perspective - PZ Cussons
Mobile Market Research - a brand owner's perspective - PZ CussonsMobile Market Research - a brand owner's perspective - PZ Cussons
Mobile Market Research - a brand owner's perspective - PZ CussonsMerlien Institute
 
Leveraging longitudinal communities for better, faster and cheaper insights -...
Leveraging longitudinal communities for better, faster and cheaper insights -...Leveraging longitudinal communities for better, faster and cheaper insights -...
Leveraging longitudinal communities for better, faster and cheaper insights -...Merlien Institute
 
Insights and Innovations – today and the way forward for mobile research from...
Insights and Innovations – today and the way forward for mobile research from...Insights and Innovations – today and the way forward for mobile research from...
Insights and Innovations – today and the way forward for mobile research from...Merlien Institute
 
Tablets killed the paper star – tablet usage in developing and emerging marke...
Tablets killed the paper star – tablet usage in developing and emerging marke...Tablets killed the paper star – tablet usage in developing and emerging marke...
Tablets killed the paper star – tablet usage in developing and emerging marke...Merlien Institute
 
Leveraging mobile to bring overnight television ratings to Africa - GeoPoll
Leveraging mobile to bring overnight television ratings to Africa - GeoPollLeveraging mobile to bring overnight television ratings to Africa - GeoPoll
Leveraging mobile to bring overnight television ratings to Africa - GeoPollMerlien Institute
 
In mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNSIn mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNSMerlien Institute
 
Engaging youth – using social media networks to generate valuable insights - ...
Engaging youth – using social media networks to generate valuable insights - ...Engaging youth – using social media networks to generate valuable insights - ...
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
 
Building Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added ValueBuilding Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added ValueMerlien Institute
 
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata SkyMerlien Institute
 
The evolution of Qual research - Kellogg
The evolution of Qual research - KelloggThe evolution of Qual research - Kellogg
The evolution of Qual research - KelloggMerlien Institute
 
Taming the raging river - Qualitative Research & Social Media - Firefly
Taming the raging river - Qualitative Research & Social Media - FireflyTaming the raging river - Qualitative Research & Social Media - Firefly
Taming the raging river - Qualitative Research & Social Media - FireflyMerlien Institute
 

Más de Merlien Institute (20)

Overcoming technical and infrastructure challenges for mobile research in Afr...
Overcoming technical and infrastructure challenges for mobile research in Afr...Overcoming technical and infrastructure challenges for mobile research in Afr...
Overcoming technical and infrastructure challenges for mobile research in Afr...
 
Mobile Research – What’s the point - Millward Brown
Mobile Research – What’s the point - Millward BrownMobile Research – What’s the point - Millward Brown
Mobile Research – What’s the point - Millward Brown
 
Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...
 
Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaCracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda
 
Understanding respondent’s interaction with household electronics – using tab...
Understanding respondent’s interaction with household electronics – using tab...Understanding respondent’s interaction with household electronics – using tab...
Understanding respondent’s interaction with household electronics – using tab...
 
The why, what and how to use mobile marketing in Africa - MMA SA
The why, what and how to use mobile marketing in Africa - MMA SAThe why, what and how to use mobile marketing in Africa - MMA SA
The why, what and how to use mobile marketing in Africa - MMA SA
 
Maximising internet based mobile research in Africa - TNS & Binu
Maximising internet based mobile research in Africa - TNS & BinuMaximising internet based mobile research in Africa - TNS & Binu
Maximising internet based mobile research in Africa - TNS & Binu
 
Something fishy is going on in the world of mobile research - Sea Harvest & TNS
Something fishy is going on in the world of mobile research - Sea Harvest & TNSSomething fishy is going on in the world of mobile research - Sea Harvest & TNS
Something fishy is going on in the world of mobile research - Sea Harvest & TNS
 
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
 
Mobile Market Research - a brand owner's perspective - PZ Cussons
Mobile Market Research - a brand owner's perspective - PZ CussonsMobile Market Research - a brand owner's perspective - PZ Cussons
Mobile Market Research - a brand owner's perspective - PZ Cussons
 
Leveraging longitudinal communities for better, faster and cheaper insights -...
Leveraging longitudinal communities for better, faster and cheaper insights -...Leveraging longitudinal communities for better, faster and cheaper insights -...
Leveraging longitudinal communities for better, faster and cheaper insights -...
 
Insights and Innovations – today and the way forward for mobile research from...
Insights and Innovations – today and the way forward for mobile research from...Insights and Innovations – today and the way forward for mobile research from...
Insights and Innovations – today and the way forward for mobile research from...
 
Tablets killed the paper star – tablet usage in developing and emerging marke...
Tablets killed the paper star – tablet usage in developing and emerging marke...Tablets killed the paper star – tablet usage in developing and emerging marke...
Tablets killed the paper star – tablet usage in developing and emerging marke...
 
Leveraging mobile to bring overnight television ratings to Africa - GeoPoll
Leveraging mobile to bring overnight television ratings to Africa - GeoPollLeveraging mobile to bring overnight television ratings to Africa - GeoPoll
Leveraging mobile to bring overnight television ratings to Africa - GeoPoll
 
In mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNSIn mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNS
 
Engaging youth – using social media networks to generate valuable insights - ...
Engaging youth – using social media networks to generate valuable insights - ...Engaging youth – using social media networks to generate valuable insights - ...
Engaging youth – using social media networks to generate valuable insights - ...
 
Building Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added ValueBuilding Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added Value
 
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
 
The evolution of Qual research - Kellogg
The evolution of Qual research - KelloggThe evolution of Qual research - Kellogg
The evolution of Qual research - Kellogg
 
Taming the raging river - Qualitative Research & Social Media - Firefly
Taming the raging river - Qualitative Research & Social Media - FireflyTaming the raging river - Qualitative Research & Social Media - Firefly
Taming the raging river - Qualitative Research & Social Media - Firefly
 

Último

8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 

Último (20)

8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?