2. 30 Minute
Social Media
Overview

3. What is
Social
Media?
Forms of electronic communication
through which users create online
communities to share information,
ideas, personal messages, and other
content.
http://www.merriam-webster.com/dictionary/social%20media

4. 11,784,460 Australian users/accounts
Social Media
Statistics
April 2013
2,200,000 Australian Users (this is an estimate as
twitter doesn’t release its official figures)
2,400,000 Australian Users
Source: http://www.socialmedianews.com.au

5. Source: Australian Bureau of Statistics and http://www.socialmedianews.com.au
Facebook Penetration in Australia
The population of Australia on 30 April 2013 was
approximately 23,007,086.
Facebook has 11,489,380 users out of a total
country population of 23,007,086.
This means 49.9% of the total Australian
population is signed up to Facebook.
An incredible stat considering those under 13 are
not allowed to sign up, and many senior
Australian’s don’t use technology like younger
generations.

6. The 4 P’s of
Social Media

7. 1

8. 2

9. 3

10. 4

11. Which
Social Media
Platform best
suits you?

12. • Most popular site in Australia
• Effectively creating another
website that you can use to
communicate
• Allows followers to keep you
updated with business news
• Visual Social Media Platform

13. • Build business relationships in 140
character's
• Great for tweeting about new
products
• Turns you into a resource for others
• Keep an eye on what your
competitors are doing

14. • Business Networking Site
• Assists your SEO
• Great for B2B Marketing
• Source for job opportunites
• Great B2B
• Others have the ability to endorse
you for your skills

15. Focus on what works; work out a
schedule and some goals and see
how they go.
If you're hitting those goals and have
the resources to spare, then start
looking at additional platforms.

16. 1. Avatar and cover image are in accordance with your branding.
2. Follow the rule of cover images - only 20% text
3. Get a Facebook URL
4. Like local businesses so they may like you back
5. ALWAYS respond to a post/comment on your business page –
even if it is just liking what they said

17. 1. Hash tags are important
2. Ensure your graphics are in accordance with your branding
3. Follow people – it’s about being social!
4. Retweet: If you see something you like retweet it. It shows you don’t
just go on and tweet but you actually read other’s tweets.
5. Have your Facebook linked to Twitter (Twitter is much more fast paced
so people tweet more then you would post on other SM platforms).

18. 1. Have an up to date photo and professional photo (so many don’t!)
2. Ask for recommendations on LinkedIn
3. Join groups that relate to your industry and get involved.
4. Comment in groups – it highlights your level of expertise.
5. Make connections.

19. 1. Have a Social Media strategy in place
2. Be quick to acknowledge and respond
3. See it from their point of view
4. See it as an opportunity to understand your consumer
5. Be honest and transparent

20. We love Social Media so if
you need help or advice
please don’t hesitate to
contact us!