2. The Chicago Landscape

3. Hispanics are driving growth 2.0M 1) 2) 3) 4) 5) LA NY Houston Chicago Miami 7.97M 4.51M 2.16M 2.02M 2.02M Hispanics 21% Density Source: 2010 Geoscape Intelligence, Chicago DMA, Top Markets

4. Hispanics are driving growth Non-Hispanics +60% -7% Hispanics Source: 2011 Nielsen Universe Estimates, Adults 18-49, 2000 – 2010, Chicago DMA

5. Hispanics are changing Chicago 1990 10%Density Source: Geoscape, 1990 Population Estimates, Chicago

6. Hispanics are changing Chicago 2000 16%Density Source: Geoscape, 2000 Population Estimates, Chicago

7. Hispanics are changing Chicago 2010 21%Density Source: Geoscape, 2010 Population Estimates, Chicago

8. Hispanics live throughout the DMA Waukegan 58% Elgin40% Chicago30% Aurora41% Joliet33% Cicero85% Hammond27% Source: Geoscape, 2010 Population Estimates, Chicago

10. Income

11. Language

13. Higher disposable income Chicago $60K $69K Source: 2009 Global Insights, Total U.S., Chicago DMA

14. Similar % speak Spanish Chicago 88% 92% Source: Nielsen 2011 UE’s, Total U.S., Chicago DMA

15. Most closely mirrors ethnicity Chicago Source: 2010 Geoscape Intelligence, Total U.S., Chicago DMA

16. A Unique Audience 1) NSI 2) NHSI

17. 10x’s the Unique Audience Source: 2010 Chicago Scarborough, Release 1

18. Top Rated 5PM News Local News 10PM News Source: NSI Adults 18-34, October 2010, Chicago

19. The Highest Rated #1 News amongChicago Hispanics 5PM News 10PM News 2X’s 3X’s Source: NHSI Adults 18-49, October 2010, Chicago

20. Toweringover the competition! 82 50 32 33 31 21 16 25 19 10 15 8 7 1 ROS LateNews Prime EarlyNews EarlyFringe Daytime Morning Source: NHSI Adults 18-49 000’s, September 2010, Chicago

21. #2 in Chicago2010 YTD Source: NHSI, January to September, 2010, Average Time Period Ratings: Monday to Sunday, 6AM to 2AM, Adults 18-49, Chicago

22. 157 Nights as the#2Spanish Language station in Primetime Source: NHSI, October 1, 2009 to September 30, 2010, Average Time Period Ratings: Monday to Sunday, 6PM to 10PM, Adults 18-49, Chicago

23. UnivisionChicago.com 27,420 Opt-in Users 14.3 Million Page Impressions Source: Univision.com server logs, August 2010, Chicago

24. Sports and Specials

25. Club Teams Professional soccer played in national leagues and international competitions Soccer (Think the Chicago Bears)

26. Jan – June / Aug – Dec Mexican League Soccer is Hispanic Chicago’s #1 sport Soccer: Club Teams June - August The top FutbolLiga Mexicana teams face the best Major League Soccer Teams

27. April – November The best Major League Soccer games of the week Soccer: Club Teams August 2010 – April 2011 The top pro teams from FLM, MLS, and other Central American leagues

28. National Teams The Nations best competing in the highest form of international competitions Soccer (Think the U.S. Men’s Basketball “Dream Team”)

29. Every 2 years; June 2011 The best teams of North and CentralAmerica compete for the gold Soccer: National Teams Every 3 years; July 2011 The best South American teams compete in the longest running soccer competition

30. All friendly and qualifying matches for the men’s Mexican National Team Soccer: National Teams All friendly and qualifying matches for the men’s U.S. National Team

31. Chicago Hispanic’s favorite team 13 of the top 50 sporting events among Chicago Hispanics were the Mexican National Team Source: NHSI Adults 18-49, Sports Program Rankers on broadcast TV, September 2009 – September 2010, Chicago

32. Univision Specials Targeting Chicago’s Hispanics, Univision’s specials include a Red Carpet Pre-show, front row seats to the Ceremony, behind-the-scenes Post-Show,Newsand online Specials

33. 146K Adults 18-49 February The longest running and highest rated Hispanics awards Source: NHSI, 2/18/10 Specials: 1st and 2nd Qtr 86K Adults 18-49 July The only awards show honoring idols of and chosen by Hispanic youths Source: NHSI, 7/15/10

34. 140K Adults 18-49 November Latin music’s biggest night and most covetedaward Source: NHSI, 11/5/09 Specials: 4th Qtr 71K Adults 18-49 November Honoring the best of Hispanic Television Source: NHSI, 11/29/09

35. Are your growth engine