Elaborando un Programa Estratégico de Innovación

Programa Estratégico de Innovación

Innovación para la Competitividad en México

Natán M. Saad-Lipshitz
Enero 8, 2010

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Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 2

Innovation is a new way

Of doing something

Of doing new stuff that is made useful

Incremental and emergent or radical
and revolutionary changes in thinking,
products, processes, or organizations


Innovation means

• Being two steps ahead of the game
• Anticipating problems we are not yet aware of
• Crafting solutions that make today's norm tomorrow's
problem to be overcome
• The leading word we should be associating with innovation
is not problem, but potential opportunity

High speed mobile connectivity Find things before Google

Organizations can Improve in:

Performance

Growth through improvements

Efficiency

Productivity

Quality

Competitive positioning

Market Share

Goals of Innovation
Creation of new markets
Extension of the product range
Reduced labor costs
Improved production processes
Improved quality
Reduced materials
Reduced environmental damage
Replacement of products/services
Reduced energy consumption
Conformance to regulations

Innovation of Ideas Citibank's "Live Richly”

Nike's "Just Do It"

Dove's "Real Beauty"

All ideas and concepts that have changed or are changing the
way we live
Programa Estratégico de Innovación © 2010 Slide 7

What is your part in Innovating?

How can the ideas

within your community

help change the way

people are living and

interacting with each other?


Innovation Examples


Innovation in Guitars


Erik Mongrain


Innovation Study


“Nothing is more important than
innovation.

The minute we stop innovating, we die”

BCG report

Global
Innovation
Index of
Large
Countries


http://www.bcg.com/expertise_impact/Capabilities/Innovation/PublicationDetails.aspx?id=tcm:12-15447

The Decade From Hell

"The Decade From Hell: and why
the next one will be better."

• A decade of broken dreams

• Is that how you see this
decade that's passed?


“Next decade is, will be,
and should be…

a decade of innovation in everything:

in our economy
in our health care
in energy
in government”

Governor of Massachusetts, Deval Patrick, @ Meet the Press Dec. 27, 2009


30+ Years in Innovation


30+ Years in Silicon Valley:
1976 - 2010


PARTNER WITH COMPANIES
FROM AROUND THE WORLD

Together we are inspired to
produce better products
• Silicon Valley, CA
• Taiwan
• China

Click on the globe to start


Silicon Valley, CA


Taiwan, Hong Kong & Main Land China


Process Innovation


Dell slate (secret) hands-on


Dell confirms
Android-
powered tablet
device

Innovation in Product
Development


Integrated Project Execution


What is the engineering system?

Vision and Value
Prop.

People Process

Engineering
System
Tools


Value Proposition

Value Proposition: A concise statement of the compelling promise that a product, brand, or
company makes to a defined target audience that outweighs its total perceived cost while
being differentiated from available alternatives and supported by reasons to believe.

How much does it cost? What might go
What’s in it for me? Why is yours better? What is it worth? wrong?

Why should I Is this What are my costs of
believe you? for making it useful?
me?


Process

Process Methodologies

• Like PACE®, APQP, Six Sigma, Stage-Gate®, etc. are the
cornerstones to control complexity of measures


Engineering process and workflows

Work necessary to complete
a product can be managed as
three parallel interdependent A. Product
workflows
Product: overall vision and
strategy for the product B. Program
Program: overall direction
and goals for the release
Feature: features and related
work items necessary to C. Feature
achieve the product vision


Product workflow External
Product

Vision and
Value Business
Proposition Review

Internal


Program workflow External
Product

Vision and
Value Business
Proposition Review

Engineering
System
Release
Program

Goals Internal
Milestone
Schedule Milestone Milestone Milestone Milestone
Final
Review
Feature List Golden
Master
Feature
Schedule


Feature workflow External
Product

Vision and
Value Business
Proposition Review

Engineering
System
Release
Program

Goals Internal
Milestone
Schedule Milestone Milestone Milestone Milestone
Final
Review
Feature List Golden
Master
Feature
Schedule

Feature Iterations
Feature

Feature Product Check In Quality Gate
Spec Code
Design Test
Doc Code
Test
Spec


Work cycle

Planning Increment
Program

Planning
Milestone
Milestone Milestone is tracked in the Schedule
Milestone Schedule

Plans
Track Track Track versus
Work
Implement Implement
Feature

Work
Feature
Update Update Update is tracked in the Schedule
Feature Schedule

Planning Increment


Product Lifecycle

PRODUCT DEVELOPMENT
PRODUCT DEFINITION SERVICING
Requirements Design Implementation Verification Release

Customer Focused Design Marketing &
Messaging &
Communications Deployment
Brand Habits & Concept Positioning
Plans Tracking Customer
Strategy Practices Value Framework
Concept Satisfaction &
Scenario Prioritized Experience
Readiness
Implementation Feature
Requirements List

Market Awareness &
Opportunity Perceptions
Analysis Messaging & Acceptance
Value Proposition Positioning Criteria Product Usage
Value Proposition Framework Value Proposition Refinement Completed & Satisfaction
Vision Document— Vision Document—
Version 1 Final Version

Populate Validate Iterate Communicate Track

Key: Deliverable CRS Research Priority Checkpoint


Process Structure and Sub-Phases
Portfolio Management

Solution Management
Phases

Invent Define Develop Deploy Optimize

Requirements Detailed Ramp-up Correction &
Market Strategy
Definition Planning Planning Change
Architecture
Industry Strategy Detailed Design
Processes

Definition Knowledge Staged Release
Transfer Transition
High Level Development &
Solution Strategy
Planning Unit Test Phased Product
Ramp-up Transition
Opportunity Integration &
Prioritization Acceptance Test

Assembly &
Validation

Market
Phase transition

Qualified Development Market
Validated Accepted
validated
Opportunities Contract Product
Product Product

Decision to Decision to Decision to Decision to Decision to
Define Develop Deploy Volume Ship Re-Invent
Natán M. Saad-Lipshitz of Internal Controls
Management Programa Estratégico de Innovación © 2010 Slide 66

Final Example


Innovation Opportunities:


Monitor Cabling “ Potential Opportunity”

Digital displays everywhere
Too many connectors
Too many cables


Monitor Cabling “Potential Opportunity”

DisplayPort Cable Technology

Two-way capability for simpler,
single-cable connectivity to
multiple peripherals


Dell Crystal Video


In Summary ….


Competitiveness in México

• Innovation in Ideation
• Innovation in Business
• Innovation in Industry
• Innovation in Efficiencies
• Innovation in Education
• Innovation in Health
• Innovation in Process
• Innovation in Government


Education & Experience


From Ideas to Realities


¡Gracias!

NatanSaad@hotmail.com
http://www.linkedin.com/in/natansaad

Appendix


Other definitions

• Innovation is creative thinking that leads to unique solutions. - C.C.
• Innovation is Insight plus Creativity transformed through Action. - Mike Arauz
• Innovation is measured by its distance from the familiar:
• 1. Additive
2. Iterative
3. Disruptive
• - Catherine McQuaid
• Innovation is newness for the sake of creating value, not for the sake of newness. - Ryan Karpeles
• Innovation is the process or result of combining previously separate ideas or technologies in useful and
valuable ways. - karl long
• Innovation is a new take on a pre-existing idea, concept, product, etc.- Andrew
• Innovation is bold experimentation against a backdrop and goal of change, evolution and progress. - jJ
• Innovation is looking at the same thing in new ways. - Valeria Maltoni
• Innovation is the successful exploitation of ideas generated at the intersection of invention and insight,
which leads to the creation of social or economic value. - Doug Meacham


What is Innovation

• Innovation is something that has the following three features:
o Never been done before
o Different means of implementation that addresses goals in a unique way
o Leveraging invention or evolution in products, technology or service to
create a new path for success
– Jordan Bitterman
• Innovation is inspiration for sale. – Justin Evans
• Innovation is energy, excitement, and advanced thought, all
wrapped up in a brand new idea. – Rich Burg


Elaborando un Programa Estratégico de Innovación

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