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“You	
  ARE	
  what	
  YOU	
  Like”	
  	
  
MARKET	
  RESEARCH	
  	
  
RE-­‐INVENTED	
  
WE	
  BELIEVE	
  
• KNOWLEDGE	
  IS	
  POWER	
  
	
  
• IF	
  YOU	
  KNOW	
  YOUR	
  FANS	
  YOU	
  KNOW	
  YOUR	
  CUSTOMERS	
  
	
  	
  	
  (78%	
  OF	
  PEOPLE	
  THAT	
  LIKE	
  A	
  BRAND	
  ARE	
  ACTUALLY	
  CUSTOMERS)	
  
	
  
• YOU	
  FAN	
  BASE	
  IS	
  YOUR	
  BEST	
  MARKET	
  ANALYSIS	
  PANEL	
  
	
  
	
  
	
  
	
  
“You	
  ARE	
  what	
  YOU	
  Like”	
  	
  
THE	
  PROBLEM	
  
5,857,872	
  LIKED	
  MY	
  BRAND	
  AND	
  I	
  WANT	
  TO	
  KNOW	
  MORE	
  ABOUT	
  
THEM!	
  	
  
“You	
  ARE	
  what	
  YOU	
  Like”	
  	
  
WE	
  IDENTIFY	
  YOUR	
  
FANS,	
  CREATE	
  
INFERENTIAL	
  INFO	
  
ABOUT	
  PERSONALITY	
  
TYPE,	
  DEMOGRAPHICS,	
  
PSYCHOGRAPHICS	
  AND	
  
INTERESTS	
  AND	
  USE	
  
THEM	
  AS	
  A	
  HUGE	
  
FOCUS	
  GROUP	
  	
  
TURN	
  YOUR	
  SOCIAL	
  CUSTOMER	
  BASE	
  INTO	
  A	
  MARKETING	
  RESEARCH	
  PANEL	
  	
  
OUR	
  SOLUTION	
  
“You	
  ARE	
  what	
  YOU	
  Like”	
  	
  
 
	
  
	
  
	
  
We	
  idenOfy	
  your	
  fans	
  within	
  
the	
  1.1	
  Billion	
  Facebook	
  	
  
acOve	
  users	
  	
  	
  
	
  
(leveraging	
  our	
  250M+	
  Facebook	
  
profiles	
  database)	
  
	
  
	
  	
  
LIKES	
  ALGORITHM	
  POWERED	
  
BY	
  CAMBRIDGE	
  UNIVERSITY	
  
COMPLETE	
  AND	
  ACTIONABLE	
  
MARKET	
  RESEARCH	
  	
  	
  
We	
  crunch	
  the	
  data	
  and	
  
create	
  inferenOal	
  
informaOon	
  
	
  	
  
	
  (Patent	
  pending	
  algorithm	
  developed	
  
over	
  4	
  years	
  by	
  Cambridge	
  PhDs	
  and	
  	
  
Cubeyou	
  data	
  scienOsts)	
  
	
  
	
  
	
  
We	
  deliver	
  to	
  you	
  an	
  
acOonable	
  market	
  research	
  
report	
  
	
  
	
  (demographics,	
  personality,	
  values,	
  
aatudes,	
  interests,	
  lifestyles	
  and	
  
behavior)	
  
	
  
	
  
	
  
HOW	
  DOES	
  IT	
  WORK?	
  
FACEBOOK	
  FANS	
  SEARCH	
  
SYSTEM	
  
“You	
  ARE	
  what	
  YOU	
  Like”	
  	
  
WHAT	
  DO	
  YOU	
  GET?	
  
“You	
  ARE	
  what	
  YOU	
  Like”	
  	
  
Cubeyou	
  customer	
  analysis	
  digs	
  deep	
  
into	
  your	
  customer	
  base	
  and	
  highlights	
  
all	
  the	
  most	
  meaningful	
  demographic,	
  
personality	
  and	
  psychographic	
  
characteris7cs.	
  
	
  	
  
We	
  uncover	
  valuable	
  interests	
  
correla7ons,	
  while	
  giving	
  prac7cal	
  and	
  
ac7onable	
  insight	
  on	
  how	
  to	
  leverage	
  
this	
  knowledge	
  on	
  a	
  daily	
  base.	
  
	
  
A	
  must-­‐have	
  for	
  any	
  marketer	
  that	
  
wants	
  to	
  leverage	
  big	
  data	
  to	
  make	
  
informed	
  marke7ng	
  decisions.	
  	
  
	
  
1.	
  FIND	
  THE	
  RIGHT	
  SEGMENT	
  YOU	
  WANT	
  TO	
  TARGET	
  
Big	
  spenders	
  +	
  Early	
  Adopters	
  +	
  Interested	
  in	
  B&O	
  PLAY	
  
	
  
2.	
  UNDERSTAND	
  WHO	
  YOU	
  ARE	
  TALKING	
  TO	
  
Target	
  audience	
  is	
  Male,	
  25-­‐35,	
  Highly	
  educated	
  
3.	
  UNDERSTAND	
  HOW	
  TO	
  CONNECT	
  WITH	
  THEM	
  
Target	
  audience	
  is	
  CONSERVATIVE	
  (Interested	
  more	
  in	
  hard	
  facts,	
  
No	
  emo7onal	
  selling)	
  +	
  OUTGOING	
  (Use	
  informal	
  language,	
  short	
  and	
  
	
  clear	
  sentences)	
  
	
  
4.	
  UNDERSTAND	
  HOW	
  TO	
  GAIN	
  THEIR	
  INTEREST	
  
Target	
  audience	
  is	
  Tech	
  geek	
  (highlight	
  tech	
  details	
  and	
  manufacturing	
  process)	
  +	
  
Environmentally	
  aware	
  (underline	
  recycling	
  material	
  used)	
  	
  
5.	
  UNDERSTAND	
  WHERE	
  TO	
  FIND	
  THEM	
  
Target	
  audience	
  visits	
  oXen	
  Apple	
  and	
  Amazon	
  (Make	
  product	
  available	
  on	
  Apple	
  Store	
  
and	
  Amazon.com)	
  +	
  reads	
  Men’s	
  Health	
  and	
  Wired	
  (Adver7sing	
  on	
  those	
  magazines)	
  
	
  
RESULTS:	
  PRO	
  became	
  the	
  second	
  Top	
  selling	
  product	
  +	
  	
  
Adv	
  ROI	
  up	
  23%	
  	
  
PRO	
  Stylish	
  over-­‐ear	
  
headphones	
  made	
  from	
  
premium	
  materials	
  delivering	
  
top	
  of	
  the	
  line	
  sound	
  quality	
  
	
  
SITE	
  
	
  
“You	
  ARE	
  what	
  YOU	
  Like”	
  	
  
CASE	
  STUDY:	
  CUSTOMER	
  ANALYSIS	
  	
  
	
  	
  	
  	
  BEATS	
  BY	
  DRE	
  NEW	
  PRODUCT	
  LAUNCH	
  
WHAT	
  CAN	
  WE	
  PROVIDE	
  FOR	
  YOU?	
  
“You	
  ARE	
  what	
  YOU	
  Like”	
  	
  
CUSTOMER	
  
ANALYSIS	
  
COMPETITORS’	
  ANALYSIS	
  
SEGMENT	
  ANALYSIS	
  
CUSTOM	
  ANALYSIS	
  
“KNOWLEDGE	
  IS	
  POWER	
  AND	
  YOUR	
  
CUSTOMERS	
  ARE	
  YOUR	
  GREATEST	
  SOURCE	
  ”	
  
“You	
  ARE	
  what	
  YOU	
  Like”	
  	
  
SOME	
  OF	
  OUR	
  CUSTOMERS	
  
“You	
  ARE	
  what	
  YOU	
  Like”	
  	
  
HOW	
  WE	
  CAN	
  HELP	
  YOU	
  >	
  NEXT	
  STEPS	
  
	
  
① WE	
  SHARE	
  A	
  SAMPLE	
  REPORT	
  –	
  Review	
  a	
  sample	
  
report	
  and	
  see	
  what	
  you	
  can	
  learn	
  about	
  your	
  customers.	
  
	
  
② ORDER	
  YOUR	
  CUSTOMER	
  REPORT	
  –	
  Order	
  your	
  
customer	
  report	
  prepared	
  by	
  our	
  data	
  analyOcs	
  experts.	
  
We	
  deliver	
  a	
  56	
  page	
  analysis	
  of	
  your	
  customers	
  with	
  
detailed	
  insights	
  and	
  suggested	
  acOons.	
  
Reach	
  out	
  today	
  and	
  see	
  how	
  we	
  can	
  help	
  you	
  
Contact	
  Mark	
  Friedler	
  –	
  San	
  Francisco	
  	
  
tel.	
  415.683.6601	
  
mfriedler@cubeyou.com	
  
www.cubeyou.com	
  

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CubeYou - Reinventing Market Research Using Social Data

  • 1. “You  ARE  what  YOU  Like”     MARKET  RESEARCH     RE-­‐INVENTED  
  • 2. WE  BELIEVE   • KNOWLEDGE  IS  POWER     • IF  YOU  KNOW  YOUR  FANS  YOU  KNOW  YOUR  CUSTOMERS        (78%  OF  PEOPLE  THAT  LIKE  A  BRAND  ARE  ACTUALLY  CUSTOMERS)     • YOU  FAN  BASE  IS  YOUR  BEST  MARKET  ANALYSIS  PANEL           “You  ARE  what  YOU  Like”    
  • 3. THE  PROBLEM   5,857,872  LIKED  MY  BRAND  AND  I  WANT  TO  KNOW  MORE  ABOUT   THEM!     “You  ARE  what  YOU  Like”    
  • 4. WE  IDENTIFY  YOUR   FANS,  CREATE   INFERENTIAL  INFO   ABOUT  PERSONALITY   TYPE,  DEMOGRAPHICS,   PSYCHOGRAPHICS  AND   INTERESTS  AND  USE   THEM  AS  A  HUGE   FOCUS  GROUP     TURN  YOUR  SOCIAL  CUSTOMER  BASE  INTO  A  MARKETING  RESEARCH  PANEL     OUR  SOLUTION   “You  ARE  what  YOU  Like”    
  • 5.         We  idenOfy  your  fans  within   the  1.1  Billion  Facebook     acOve  users         (leveraging  our  250M+  Facebook   profiles  database)         LIKES  ALGORITHM  POWERED   BY  CAMBRIDGE  UNIVERSITY   COMPLETE  AND  ACTIONABLE   MARKET  RESEARCH       We  crunch  the  data  and   create  inferenOal   informaOon        (Patent  pending  algorithm  developed   over  4  years  by  Cambridge  PhDs  and     Cubeyou  data  scienOsts)         We  deliver  to  you  an   acOonable  market  research   report      (demographics,  personality,  values,   aatudes,  interests,  lifestyles  and   behavior)         HOW  DOES  IT  WORK?   FACEBOOK  FANS  SEARCH   SYSTEM   “You  ARE  what  YOU  Like”    
  • 6. WHAT  DO  YOU  GET?   “You  ARE  what  YOU  Like”     Cubeyou  customer  analysis  digs  deep   into  your  customer  base  and  highlights   all  the  most  meaningful  demographic,   personality  and  psychographic   characteris7cs.       We  uncover  valuable  interests   correla7ons,  while  giving  prac7cal  and   ac7onable  insight  on  how  to  leverage   this  knowledge  on  a  daily  base.     A  must-­‐have  for  any  marketer  that   wants  to  leverage  big  data  to  make   informed  marke7ng  decisions.      
  • 7. 1.  FIND  THE  RIGHT  SEGMENT  YOU  WANT  TO  TARGET   Big  spenders  +  Early  Adopters  +  Interested  in  B&O  PLAY     2.  UNDERSTAND  WHO  YOU  ARE  TALKING  TO   Target  audience  is  Male,  25-­‐35,  Highly  educated   3.  UNDERSTAND  HOW  TO  CONNECT  WITH  THEM   Target  audience  is  CONSERVATIVE  (Interested  more  in  hard  facts,   No  emo7onal  selling)  +  OUTGOING  (Use  informal  language,  short  and    clear  sentences)     4.  UNDERSTAND  HOW  TO  GAIN  THEIR  INTEREST   Target  audience  is  Tech  geek  (highlight  tech  details  and  manufacturing  process)  +   Environmentally  aware  (underline  recycling  material  used)     5.  UNDERSTAND  WHERE  TO  FIND  THEM   Target  audience  visits  oXen  Apple  and  Amazon  (Make  product  available  on  Apple  Store   and  Amazon.com)  +  reads  Men’s  Health  and  Wired  (Adver7sing  on  those  magazines)     RESULTS:  PRO  became  the  second  Top  selling  product  +     Adv  ROI  up  23%     PRO  Stylish  over-­‐ear   headphones  made  from   premium  materials  delivering   top  of  the  line  sound  quality     SITE     “You  ARE  what  YOU  Like”     CASE  STUDY:  CUSTOMER  ANALYSIS            BEATS  BY  DRE  NEW  PRODUCT  LAUNCH  
  • 8. WHAT  CAN  WE  PROVIDE  FOR  YOU?   “You  ARE  what  YOU  Like”     CUSTOMER   ANALYSIS   COMPETITORS’  ANALYSIS   SEGMENT  ANALYSIS   CUSTOM  ANALYSIS  
  • 9. “KNOWLEDGE  IS  POWER  AND  YOUR   CUSTOMERS  ARE  YOUR  GREATEST  SOURCE  ”   “You  ARE  what  YOU  Like”    
  • 10. SOME  OF  OUR  CUSTOMERS   “You  ARE  what  YOU  Like”    
  • 11. HOW  WE  CAN  HELP  YOU  >  NEXT  STEPS     ① WE  SHARE  A  SAMPLE  REPORT  –  Review  a  sample   report  and  see  what  you  can  learn  about  your  customers.     ② ORDER  YOUR  CUSTOMER  REPORT  –  Order  your   customer  report  prepared  by  our  data  analyOcs  experts.   We  deliver  a  56  page  analysis  of  your  customers  with   detailed  insights  and  suggested  acOons.  
  • 12. Reach  out  today  and  see  how  we  can  help  you   Contact  Mark  Friedler  –  San  Francisco     tel.  415.683.6601   mfriedler@cubeyou.com   www.cubeyou.com