Workshop at jTEL summer school on Technology Enhanced Learning 2014 Authors: Maria Perifanou http://www.slideshare.net/mariaperif/ Mikhail Fominykh http://www.slideshare.net/mfominykh/ Ana Loureiro http://www.slideshare.net/accloureiro/ Abstract: The workshop is targeted for students interested in getting to learn about the basic principles of sharing research and the strategies and tools for that. Several ways of sharing and presenting research will be presented to illustrate the basic principles and the variety of the forms. Then, the strategies for using social media and content curation for enhancing research will be presented. The workshop will also include several practical activities.

1. From theory to practice
Mikhail Fominykh
Norwegian University of
Science & Technology, NO
Maria Perifanou
University of Athens GR
Ana Loureiro
Polytechnic of Santarém, PT

2. jTEL SS 2011 © Mikhail Fominykh
You make science!You make science!

5. EC-TEL 2013 © Mikhail Fominykh
You deserve it!You deserve it!

6. Outline
I. Why sharing research?
 Lecture: overview and motivation
I. Why building a dissemination strategy?
 Discussion: tools for dissemination and
curation of research
III. Hands on
Option A Option B
6

7. I. Why sharing research?
 Lecture: overview and motivation
7

8. ContributeResearch Share
Why sharing research?
ArticleData Impact

9. ContributeResearch ArchiveShare
Why sharing research?
ArticleData PortfolioImpact

10. Academic databasesAcademic databases
jTEL SS 2011 © Mikhail Fominykh

14. Academic sharing
EC-TEL 2011 © Mikhail Fominykh

17. ContributeResearch ArchiveShare
Strategies
ArticleData PortfolioImpact

18. ContributeResearch ArchiveShare
Strategies
ArticleData PortfolioImpact
Adds
Demo
Slides

19. ContributeResearch ArchiveShare
Strategies
ArticleData Portfolio
You log
Network
Profile
Impact
Impact

20. jTEL SS 2011 © Mikhail Fominykh
Academic networkingAcademic networking

23. II. Why building a dissemination strategy?
 Discussion: tools for dissemination and curation of
research
23

24. Social Media

25. Flexibility :
no space & time limits
new way to
communicate, find &
share information

26.  providing a channel for
the public communication
of your research;
 bridging disciplinary
boundaries;
 engaging in knowledge
exchange with industry &
policy makers etc.

27. In order to achieve
successfully your
goals it is important
to know …
 which Web 2.0 tools
you will choose for
each purpose
 in which way &
 to what extend you
will use them

28. It depends
on you
your discipline
those around you
the research you are
doing

29. Which are the
useful
“key-actions”
that could
support this
process?

31. Questions to discuss
 Q1: What is a web strategy?
 Q2: Why a web strategy is needed?

32. A web strategy is
“ the foundation for delivering results on your
web initiatives. It determines what you are
measuring, providing a road map to drive
your results. As you analyze your metrics,
you can then adjust the strategy to better
target your audiences or better reach your
goals”’.
FiveQ: http://www.fiveq.com/services/web-strategy/

33. An effective web strategy & the
right choice of Internet
technologies can help you
achieve:
 Better dissemination &
 Visibility of your PhD research outcomes
Tip! Flexibility is a key characteristic
of a sufficient web strategy.

34. Question to discuss
 Q3: What steps to follow in order to
design your online communication
action plan?

35. Basic components of your online
communication action plan:
 The goals state your research desired & point (disseminate
my final PhD research results)
 The strategy is the plan of action to achieve the goal (Search
for research SNs, create a wikispace with description of
chapters, references, innovation points, asking feedback)
 A target is a specific value assigned to the goal (PhD
dissemination in language teacher community)
 The tactic is the means by which the strategy is carried out
(Use basic Web 2.0 tools in combination…)
 The resources/tools (a pbwiki, LinkedIn, FB etc)
 The timeline (i.e. once a week for x months)
 The monitoring & measurement mechanisms (Check page
views of your wiki, LinkedIn Trends etc.)

36. Question to discuss
 Q4: How to assess your PhD
research’s web strategy?

37. Assessing my web strategy

38. Questions to discuss
 Q5: How to integrate your Networks
successfully?

39. Key factors for successful
integration of your networks
 Link between your website & your profiles/groups on SNS.
 Display on your research home page your social media
through icons & links.
 Create bridges between your social media tools:
1. Webpage-Blog
2. One in one: monitor all your social media applications from a
single platform
3. RSS “Really Simple Syndication” feeds from blog to website
4. Use third party tools like “AddThis 3.0” (sharing buttons)
5. Blog/website to LinkedIn (LinkedIn badge)
6. Twitter to Website/blog

40. Hootsuite & Tweetdeck
Allow the creation of columns displaying specific content that is of
particular interest to you. For example, for monitoring a Twitter account,
some of the most usual columns for filtering information are about
retweets, mentions, new followers, hashtags (keywords).
Allow the setting-up of e-mail notifications on a special reaction (new
followers, retweets, likes, etc.).
Allow scheduling of updates: this very important feature allows you to
dedicate time in your social media watch, without being present during
the whole day. Scheduling updates helps you distribute your information
over several hours so that, even if you spend little time, all your
messages are not sent in one batch but are spread throughout the day.
If the time of day your message reaches most of your audience is
important to you, then the next point may be of interest.
SocialBro
It is another useful social media tool that allows you to identify the best
time to communicate with your target audience. Based on algorithms
that track the influence of your information bites, SocialBro helps you to
spot the time and day when the reach of your information is optimal.

41.  Q6: How to measure the digital
impact of your PhD research ?
Questions to discuss

42. Basic questions to answer:
Have you chosen:
your metrics goals?
which basic data to analyze?
what to do after the collection of your
data?
the appropriate social monitoring tools?
(examples: LinkedIn, Facebook, and Klout)

43. Useful links (1)
Research/Web 2.0
 Cann, Alan, et al., 2011.Social Media: A guide for researchers International. Centre for Guidance
Studies:
http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researc
Web and social media strategies
Humbarger, T., 2011. Creating Your Social Media Strategy. Social Media Musings Blog:
http://tomhumbarger.wordpress.com/2011/09/19/creating-your-social-media-strategy/
The Marketing Savant Group:
http://www.marketingsavant.com/docs/ebooks/Social%20Media%20Strategy%20Workbook.pdf
Google Analytics
Meyer E., 2009. Understanding Analytics. Oxford Internet Institute, University of Oxford.
http://microsites.oii.ox.ac.uk/tidsr/kb/46/understanding-analytics
Projects
WEB2LLP: http://www.web2llp.eu/
MERC: http://www.merc.ac.uk/?q=RIN_Web2.0_Project

44. Useful links (2)
Planning your social media presence
Hengstler, J., 2011. Education for a Digital World. Chapter Managing Your Digital
Footprint:
http://www.viu.ca/education/faculty_publications/hengstler/EducationforDigitalWorld2.0_1_jh89.pdf
Mainstream social media
aPLaNet project resources (Autonomous Personal Learning Networks for Language
Teachers). Freely accessible step-by-step guides on how to configure & use a big variety
of social networking tools: http://www.aplanet-project.eu/Resources.htm/
 Social Media video tutorials, Common Craft;
http://www.commoncraft.com/videolist?qt-cc_video_quicktab=1#qt-cc_video_quicktab
Google Analytic Working with social editors
 Patel Sujan, 2012. 75 Tips to Manage Your Social Media Efforts in 2012. Blog: Quick
Sprout.
http://www.quicksprout.com/2012/09/10/75-tips-to-manage-social-media-efforts-in-2012/

45. Useful links (3)
Integrating networks
How to Add the Facebook Social Plugins to Your WordPress Website or Blog. Video on YouTube,
NewMediaWorkshop.tv.on : http://www.youtube.com/watch?v=e4_rfAkcE8M
Linking Blogs & Websites, 2010. Hints and Tips blog: http://blogger-hints-and-
tips.blogspot.gr/2010/02/linking-blogs-and-websites.html
Linking your Blog to the Social Networks, 2011. Hints and Tips blog: http://blogger-hints-and-
tips.blogspot.gr/2010/04/linking-your-blog-to-social-networks.html
 Sawyer Peter, 2011. 35 Social Media Plugins To Increase Traffic on WordPress. wptuts+ blog:
http://wp.tutsplus.com/articles/35-social-media-plugins-to-help-increase-your-traffic/
 Wilding Robin, 2010. Social Plugins: What are Social Plugins and How Can They Improve Your
Web Site?: Social Technology Review Blog;
http://www.socialtechnologyreview.com/articles/social-plugins-what-are-social-plugins-and-
how-canthey-improve-your-web-site

46. Useful links (4)
Social media monitoring tools
 Haydon, John, 2011. How to use the new Facebook Insights.SocialBrite Blog:
http://www.socialbrite.org/2011/10/26/how-to-use-the-new-facebookinsights/
 Lasica JD, 2011. 20 free, awesome social media monitoring tools. SocialBrite
Blog.http://www.socialbrite.org/2011/01/11/guide-to-free-social-mediamonitoring-tools/
 Sharma, Ritu, 2012. 3 analytics tools to gauge your social audience. SocialBrite Blog:
http://www.socialbrite.org/2012/11/01/analytics-tools-to-gauge-yoursocial-audience/
 Von Rosen, Viveka, 2012. 12 Most important metrics you should monitor onLinkedin:
12most.com Blog;http://12most.com/2012/03/23/12-important-metrics-monitor linkedin/
 Web Analytics Tools. SEObook.com Blog.http://tools.seobook.com/analytics-tools

47. Useful links (5)
Social media monitoring tools
 Haydon, John, 2011. How to use the new Facebook Insights.SocialBrite Blog:
http://www.socialbrite.org/2011/10/26/how-to-use-the-new-facebookinsights/
 Lasica JD, 2011. 20 free, awesome social media monitoring tools. SocialBrite Blog.
http://www.socialbrite.org/2011/01/11/guide-to-free-social-mediamonitoring-tools/
 Sharma, Ritu, 2012. 3 analytics tools to gauge your social audience. SocialBrite Blog:
http://www.socialbrite.org/2012/11/01/analytics-tools-to-gauge-yoursocial-audience/
 Von Rosen, Viveka, 2012. 12 Most important metrics you should monitor onLinkedin:
12most.com Blog; http://12most.com/2012/03/23/12-important-metrics-monitor linkedin/
 Web Analytics Tools. SEObook.com Blog. http://tools.seobook.com/analytics-tools

49. Ready to work?

50. III. Hands on
Option A Option B
50

51.  Groups of 4/5
 Group task: design your web
strategy plan in order to
disseminate your PhD research
outcomes in the most efficient &
creative way (30 min)
 Prepare your presentation using
any tool you want (15 min) &
publish it on
https://www.facebook.com/grou
ps/TELresearch.support/
 Vote the group of your choice (5
Hands on A

52.  Groups of 4/5
 Group task: explore tools & find
ways to use them in order to
prepare and publish your
research presentations to our FB
group (30 min)
https://www.facebook.com/grou
ps/TELresearch.support/
 Prepare a presentation using any
tool you want (15 min)
 Vote the group of your choice (5
min)
Hands on B

53. What did you learn today??
Tweet your comments #jtelss14
or leave your comment at the jtelss14
FB group in order to evaluate this
learning experience.

55. Thank you all!
accloureiro@gmail.com
mihail.fominyh@gmail.com