1. Are you a Superstar Company? Prof Steven Van Belleghem @Steven_InSites #cm48

2. Before we start... I would like to take you back in time..... #flashback

3. Once upon a time, About 50 years ago, anew & very dangerous technology was invented! Companies did everything in their power tokeep this new technology out of their premises. It would decrease efficiency andcaused a serious threat for the securty of the company.

5. Let’s continue to travel back to our time But have a quick stop 15 years ago..... #flashback

6. Once upon a time, About 15 years ago, anew & very dangerous technology was invented! Companies did everything in their power tokeep this new technology out of their premises. It would decrease efficiency andcaused a serious threat for the securty of the company.

8. We’re back in our current world Nothing changed, we are still afraid of change & innovation

9. Limited knowledge leads to wrong decisions, like blocking social media for your employees

10. Limited knowledge brings FEAR! The famous ‘what if someone will be negative?’ question pops up.We solve it by blocking people. Not the way to grasp opportunities.

11. Note by Steven to audience Sorry for this dumb question I’m about to ask you... (please, please don’t tweet it)

12. Dilemma! Which company will grow faster? Company A 1000 employees 10% are sending positive stories about their job to their friends. This happens organic, no guidance from their employer Company B 1000 employees 40% are sending positive stories about their job to their friends. This happens based on a great culture & facilitation in sharing great stories

13. Dilemma! Which company will grow faster? Company B 1000 employees 40% are sending positive stories about their job to their friends. This happens based on a great culture & facilitation in sharing great stories

14. Note by Steven to himself But hey, why should I say sorry for this dumb question as...The large majority of the companies is in situation A (or worse)

15. It is time to change your company into a Superstar Company

16. Employees

17. Offline media(e.g. Magazine) Employees Social media

18. Offline media(e.g. Magazine) Employees Conversational stories Social media

19. In line with company VALUES Superstars have impact  LEADS, BRANDING, NEW TALENT Offline media(e.g. Magazine) Employees FACILITATE Conversational stories Social media

20. In line with company VALUES Superstars have impact  LEADS, BRANDING, NEW TALENT Employees CONTENT TOUCHPOINTS

21. Who facilitates the content, people & touchpoints of the Superstar Company?

22. ConversationManager The Conversation Manager: Strategic level Facilitate the integration of Conversation Managementin EVERYTHING you do

23. Not so easy due to the SILO-structure of our organisations.

24. Management HR Sales Marketing CustomerCare R&D IT ...

25. You can’t make an omelette without breaking some eggs Time to RE-think company structure

26. ConversationManager Strategic level & the big facilitator Facilitate the integration of Conversation Managementin EVERYTHING you do

27. HR GeneralMgm Sales ConversationManager R&D Mkt CustCare IT Legal

28. Super companies are the fastest growing companies. Time to start your change

29. And once again...

30. It all starts with: “the man in the mirror”

31. You have 48 hours left to start your change

32. Thank you! Let’s connect: Via LinkedIn @steven_insites steven@insites.eu