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Michael Griffin Thesis II Final Presentation

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This presentation describes the Senior Thesis I completed during my senior year at Endicott College

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Visual recognition of multiple corporate logos on athletic equipment Michael Griffin Sports Management
Review of Literature - Factors of Corporate Sponsorship Partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Athletic Jersey in European Soccer ,[object Object],[object Object],[object Object],[object Object]
Athletic Equipment European American Soccer V. UFC
Statement of the Problem ,[object Object]
Hypothesis ,[object Object],[object Object]
Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object]
Visual Recognition UFC SPRAWL Toe 2 Toe MMA Stagr Cage Fighter Tap Out Which corporate Sponsors do you recognize in this visual featuring athletic equipment?
Visual Recognition Which corporate Sponsors do you recognize in this visual featuring athletic equipment? Golf CVS Caremark TaylorMade Cobra Reebok Ping Titleist
Visual Recognition Which corporate Sponsors do you recognize in this visual featuring athletic equipment? NASCAR Cingular GoodYear Toyota Nextel Quaker Stake Coors Light
Recognition totals for each picture style Accurate and False ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Accurate Recognition- Resurrect- 23 Body By Jake- 4 Knoxx- 23 DonJoy- 6 Burton- 1 DeathClutch- 10 FMI GIS- 10 Warrior- 14 Jack Link’s- 7 Everlast- 34 DVN- 0 Fight Factory- 9 False Recognitions Total : 55
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]
Future Research ,[object Object],[object Object],[object Object],[object Object]
What the future could hold for European Soccer
[object Object]
[object Object]

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Michael Griffin Thesis II Final Presentation

  • 1. Visual recognition of multiple corporate logos on athletic equipment Michael Griffin Sports Management
  • 2.
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  • 4. Athletic Equipment European American Soccer V. UFC
  • 5.
  • 6.
  • 7.
  • 8. Visual Recognition UFC SPRAWL Toe 2 Toe MMA Stagr Cage Fighter Tap Out Which corporate Sponsors do you recognize in this visual featuring athletic equipment?
  • 9. Visual Recognition Which corporate Sponsors do you recognize in this visual featuring athletic equipment? Golf CVS Caremark TaylorMade Cobra Reebok Ping Titleist
  • 10. Visual Recognition Which corporate Sponsors do you recognize in this visual featuring athletic equipment? NASCAR Cingular GoodYear Toyota Nextel Quaker Stake Coors Light
  • 11.
  • 12. Accurate Recognition- Resurrect- 23 Body By Jake- 4 Knoxx- 23 DonJoy- 6 Burton- 1 DeathClutch- 10 FMI GIS- 10 Warrior- 14 Jack Link’s- 7 Everlast- 34 DVN- 0 Fight Factory- 9 False Recognitions Total : 55
  • 13.
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  • 15.
  • 16.
  • 17. What the future could hold for European Soccer
  • 18.
  • 19.