1. 90 MINUTES WITH REMAX
MANAN CHOKSI
REGIONAL DIRECTOR
RE/MAX MUMBAI GUJARAT MAHARASHTRA
RE/MAX Mumbai – Gujarat – Maharashtra
2. Agenda
1.Problems faced at present
2.Concepts of Developed Markets
3.Introduction to RE/MAX
4. RE/MAX in India
5.RE/MAX Model
6.Advantages of RE/MAX
7. RE/MAX Philosophy
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
3. “Problems faced in
Real Estate Broking Industry
at present”
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
4. Less Inventory
Less Leads
Matching issues
Budget to Advertise
No training on real estate broking
Staff retention
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
6. Concepts in developed
markets:
• Multiple Listing Service: MLS since 1880 in
US (ref.: Wikipedia)
• Agent training for real estate and sales
• Compulsory Agent certification and
licensing
• Exclusive Listings
• Value added services provided by brokers
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
7. - Real Estate Maximums
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
8. Established in Denver,
Colorado (USA) in 1973 by –
Dave Liniger Gail Liniger
and
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
9. World’s largest Real Estate
brokerage franchising network…!
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
14. RE/MAX network registered
a 600% growth in the first
year of its operations!!!
Won the Start Up of the Year award at
Zee Business’ Small Business Award
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
15. Traditional Scenario in
Real Estate Industry
BOSS
Max. Commission by
Boss
Pyramid Agents appointed on
Salary + Comm.
More time of Low motivation to
monitoring agent agents
Training & Retention No recognition &
of agents AGENT
growth
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
16. About
RE/MAX MODEL…
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
17. In RE/MAX...
More Inventory - More No monitoring of Agent
Sales - More Profit required
BOSS
Agents work as an Trained Agents with high
entrepreneur retention rate
Higher satisfaction & Agent works as an
motivation entrepreneur
Pyramid
AGENT
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
19. Broker Office :
One Stop shop A hub for an agent Point for access for
serving all Real to grow more and the Customers for
Estate requirements earn more through utilizing RE/MAX’s
of an individual the system services
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
20. Earnings :
RE/MAX follows the MAXIMUM Commission Model
for the Agents…
Why???
Helps in Easy Recruitment/ Recruitment/ Retention
Easy Retention
Acts as a self motivator
No Monitoring Required
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
21. How does a Broker Owner
Earn???
1 AGENT
11 AGENTS
Earnings
Office Earnings
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
22. Role Of Broker Owner:
Recruitment
• Profiling and Recruitment of Agents on Regular basis
Management
• Guiding, Motivating and Mentoring Agents to perform better
Real Estate Services
• Ensuring Customer Satisfaction by providing the best services
Promotion
• Promotion of RE/MAX, his Office, its Agents by promoting the
Listed Properties
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
23. Role Of Broker Associate
Inspection
• Inspect the properties and noting its every detail before listing
it
Networking
• Increasing network of Agents and clients thus increasing
Referral Customers
Listing Properties
• Listing Maximum Properties on the RE/MAX Network thus
helping is faster transactions
Sell the Property
• Providing customers with the RE/MAX Experience thus
enhancing their Satisfaction
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
24. Services a RE/MAX office
can provide:
Residenti
al
Foreclosure
Commerci
al
RE/MAX
Properties
Managemen Land
t
Facilities Re-
Managemen developme
t nt
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
25. Value Added Services
Legal
Services
Consultati
Home
on and
Advisory Loans
RE/MAX
Escrow Vastu
Services
Relocatio
n Interiors
Services
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
26. Comparative Study…
Own Business RE/MAX
High Running Costs Nominal Affiliation Fee
Long gestation period
Fixed Monthly Desk Fees
Manpower Cost
Training at all levels
Limited Market Presence
Best Brand in Industry
Network
Highest Market Presence
Advertising/ Branding
Largest Network
Limited Reach
Higher Advertising
Unlimited Reach
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
27. Network…
Worldwide network of 1,00,000 Broker Associates
7000+ Franchised offices
RE/MAX Affiliates refer their clients directly agent to agent, across
regions at no additional cost
No Territory Restrictions for any office in any region.
Opportunity to address NRI and HNI clients
More than 50% market share in parts of USA & Canada
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
28. Independence…
Each RE/MAX office is independently owned and
operated !!
Each Broker Owner has the
Independence to –
Decide who becomes an agent
Decide the number of Broker Agents
Charge brokerage as desired
Decide remuneration model for Broker
Associate
Provide any or all of the Permitted Property
related services (VAS)
Engage into tie-ups at franchisee level.
Enter into Exclusivity contracts.
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
29. Training…
• USA • India’s First
• ATOD world Class
• MTOD Real Estate
• RE/MAX Training
RE/MAX Academy
Mainstreet
RE/MAX Real
University Estate
Academy
BO
BA
Orientation
Training Training
• Initial training • Recruitment
• Technology • Promotion
training • Management
• Sales & Marketing
• Technology
Training
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
30. International Training…
1. RE/MAX has access to international trainers
2. Training has already been arranged in India by the
following trainers:
1. Jim Van Horn
2. Gail Lyons
3. Chuck Limier
4. Dario
5. Ronen
6. Ethor
3. International training gives exposure to best practices
of different markets which otherwise is difficult for a
broker in India to obtain.
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
31. Broker Owner Training…
RE/MAX India runs a comprehensive 4-day training program for all new
Brokers…
It Includes –
RE/MAX inception and philosophy,
Profiling & Recruiting BAs
Managing & Promoting Bas
Agent Retention
Managing day-to-day operations of a
RE/MAX office.
Technology & Software Training
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
33. Branding…
Conferences and Seminars
Corporate tie-ups
Road Shows
Real Estate Fairs
Tie up with NGOs & Training
Institutes
Web Advertising
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
37. Franchise Development
Support…
Pre-Launch Franchise Post Launch Franchise
Support Support
• Comprehensive turnkey • Structured Operations Manual
assistance from site selection to for organized systems
set-up and start operations • Deputation of Dedicated
Franchisee co-ordinator
• Training for Franchise owner/ • Day-to day operations, technical
Manager and administrative advices
• Agent Recruitment and Training
• Extensive launch Promotion support on continual basis
Planning • Ongoing marketing support
• Frequent official visits for
• Technology support and training business audits
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
38. RE/MAX Philosophy…
More Agents
More Brand More
Awareness Listings
More
Repeated More Sales
Customers
More
More Leads Referral's
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
39. “There’s never been a better time to
invest in a RE/MAX Franchise.”
Thank you…
RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com