The Leadpile experience

2. Welcome to Leadpile,
The World’s Largest
Online Exclusive
Lead Marketplace.
You may be asking…What is The
Leadpile Lead Marketplace?
Simply put, The Leadpile Lead
Marketplace is the World’s Largest
Exclusive Lead Exchange where Lead
Buyers or Advertisers, and Lead
Sellers or Publishers, come together
to buy and sell almost any type of
lead.
The LeadPile Proprietary Platform
creates a true Lead Marketplace
where Lead Buyers and Lead Sellers
are in total control.
In the LeadPile Marketplace, lead
pricing changes dynamically based on
three things:
•A true supply/demand curve for
leads
•Lead quality
•On the actions of the market

3. Many people have referred to The Leadpile
Marketplace as the “EBAY” of Lead Generation
because of its ease of use, flexibility, and market
driven pricing model.If you are a Publisher, or
Lead Seller, the Leadpile Marketplace provides
you the fastest and most technologically
advanced platform in the world to instantly reach
multiple Lead Buyers who bid real time on your
leads, and this give lead sellers, or publishers,
the highest conversion rates in the industry.
So, if you are a Lead Seller, or Publisher, you
simply capture the lead, and sell it real time to
the highest bidder.

4. If you are an Advertiser, or Lead
Buyer, Leadpile’s proprietary “Lead
Marketplace” ensures that you, as a
Lead Buyer, are in total control of
exactly what leads you buy, how
many leads you buy, when you buy
the leads, at what price you buy the
leads, and who you buy the leads
from. And… you can begin receiving
your leads immediately by opening a
free account with no commitments,
hidden fees or minimums to buy.

5. Leadpile Exclusive Lead Marketplace
So, whether you are a Super Affiliate desiring to earn more money on
your current lead generation and website traffic, or you are a Business
seeking to increase your ROI by being in total control of your lead
buying needs, the Leadpile Marketplace offers you a fast, simple, and
easy to use Platform where Lead Buyers and Lead Sellers come together
to conduct business at a Price Point that is acceptable to both parties.
At Leadpile, you have our total commitment to do everything we
possibly can to make your online Lead Selling, or Lead Buying
Experience, world class. Thank you, and welcome to the Leadpile
Exclusive Lead Marketplace.

6. LEAD SELLERS
(Publishers)
Why would a Lead Seller use
Leadpile’s Centralized Online
Exclusive Lead Marketplace instead of
an “Old Fashioned Affiliate Program”?
With Leadpile, you get multiple buyers
bidding for your high quality leads, not
just one buyer paying you only what they
offer.
This increases your overall acceptance rate
on your site so your EPM will be higher than
you will see elsewhere.
You can choose from a multitude of offers
and you will be able to see the offers as soon
as you open your free account.
The Revolutionary MicroClick Form:
Simply “copy and paste” into your website.
Proven to give you incredible conversions.
Easy to use form.
Fully customizable with hundreds of
graphics available.
Earn from later sales.
Earn from “co-registration” leads.

7. LEAD SELLERS
(Publishers)
credited for your leads, no
time limit!
Never change links
again:
With Leadpile’s
MicroClick Form, you have
a single point of access to
all advertisers; even if an
advertiser becomes
inactive you can still reach
Never loose money due to: all other active advertisers.
Broken links: With LeadPile there are no
links, your visitor will never leave your 100% control over your
website before it converts into a lead. tracking:
Website or server “down”: Your visitor Track your CPC, email,
always stays on your website through the banner, SEO, or any other
moment it converts into a lead. type of campaign like a
Blocked cookies: Unlike affiliate programs PRO.
which rely on cookies to give credit for a You have total control
lead generated, LeadPile provides you with over your conversions and
a form which has your embedded affiliate/ revenue tracking; track the
seller ID so you will always get credit for money you make based on
the leads you generate. each website, source (i.e.
Expired cookies: LeadPile tracking system Google, Yahoo, etc),
does not rely on cookies to give you credit: campaign, and ad
you will always be generating each individual
lead.

8. LEAD SELLERS
(Publishers)

9. LEAD SELLERS
(Publishers)
Banners and Text Links
By creating a Seller/Publisher account with Leadpile, you will
have instant access to a multitude of offers (payday/cash
advance, auto financing, debt, etc) and the world's best
advertisers who will Bid on your Leads Real Time. You only
need to choose the site and the banner you want to use, and
you are ready to go.

10. LEAD SELLERS
(Publishers)
Text Links
www.suredebtsettlement.com
www.1hourautoloan.com
www.uspaydayaccept.com
A faster process, better tracking,
advanced reporting system, real
time data, and fabulous payouts
are just a few advantages you will
be enjoying as a Leadpile
Publisher, or "Lead Seller".
<a href="http://www.1- Leadpile’s proprietary system has
hour-cashing.com/? been designed to increase your
affp=BC2SMv&source=sou website revenue and give you
rce" target="_blank">Title unlimited access to our entire pool
for the link here</a> of buyers, offering you not only
immediate results, but unlimited
residual income (for life) as well.

11. LEAD SELLERS
(Publishers)
The MicroClick Ads
LeadPile proudly
introduces MicroClick
Ads. What are
MicroClick Ads?
MicroClick Ads are application. The MicroClick Ads not only will
designed to integrate give you more flexibility and space on your
into your current page, but they also offer an amazing value to
content pages to save the visitor: faster load times, hosted by secured
you space and increase domains/servers and more options. The
your revenue. The ads secured sites alone can increase your CVR
can be implemented on (conversion rate) with 14% to 20%.
any text link on your
page, and on a "Mouse Faster, better ads, higher performing offers,
Over effect", a more alternatives and unlimited residual
screenshot is displayed income, are just a few advantages that will
to the visitors. By make your online marketing efforts with
clicking the screenshot LeadPile "over the top". Just give us a try and
or the link, a new small you decide!
window will open up

12. LEAD BUYERS
(Advertisers)
Lead Buyers (Advertisers)
Welcome to Leadpile - The
World's Largest Online Exclusive
Lead Marketplace.
We are delighted to present you a
quick overview of what you can
expect when opening up a Lead
Buyer account with Leadpile.
Creating a Free Buyer Account with Leadpile is fast, simple, and easy. It
takes only a few moments, and you will receive instant access to our
Lead Database and our Network.

13. LEAD BUYERS
(Advertisers)
To get started, you simply
provide us with your email
address, and fill out your
contact information on our
sign up form.
After you sign-up for your
Leadpile Buyer account, you
can immediately begin
designing your Lead Buying
Campaign by using our easy
to use Campaign Wizard,
which will guide you through
a step by step process.
The first step is to choose
the Lead Type. You can
choose between hundreds of
lead types available, or you
can tell us what lead type
(offer) you need and we will
start promoting it in our
network of thousands of
publishers.

14. LEAD BUYERS
(Advertisers)
Filter by States, ZIPs, and Area
Codes
Depending on the lead type you choose, you will then setup your
filters and delivery options.
Let's take a look at two of the many Filters available to you:
The "Delivery Schedule" – The Delivery Schedule Filter allows
you to choose the time and date you would like your leads to be
delivered or you can select “all time” and exclude certain dates
from your delivery schedule.
Another filter available to you is the "Geographic Filter" – The
Geographic Filter allows you to filter your leads by State, ZIPs and
Area Codes.

15. LEAD BUYERS
(Advertisers)
Once you have set your filters in the Campaign Wizard, you will be
able to set the way you want to receive the leads. You can choose
to receive the leads via Email, POST, or you can simply download
the leads from your account.

16. LEAD BUYERS
(Advertisers)
Next, you will choose the price you want to
pay for the leads. Leadpile allows you to
create multiple campaigns with different
filters and different prices based on the
ROI you are receiving.
And the last step is to set your daily
volume and you are ready to go!

17. The World's Largest Online
Exclusive Lead Marketplace
Leadpile Changes Game for Affiliate Marketing

19. A. Leadpile “In house” Marketing
B. Leadpile’s Publishers
C. Affiliate Networks
Partnerships
D. Affiliate Programs
Management

20. A LeadPile “in house” marketing. Dedicated marketing
program:
1. Pay per Click Campaigns
Leadpile will advertise your company on all top tier and
second tier Search Engines: Google, Yahoo, MSN, Miva,
SuperPages, MediaTrac, AdKnowledge, etc.

21. 2. Leadpile Email Marketing
Campaigns
Leadpile will use its existing
database to market your company
program. The List Management/
Email Marketing division from
Leadpile utilizes proprietary
software and hardware
infrastructure to efficiently target
its consumers. In a relationship
with the ISP for over 5 years,
Leadpile complies with all
regulations resulting in a high
3. CTR (click through rate) and
Leadpile SEO - Search Engine
industry
Optimization leading customer
retention.will create custom sites
Leadpile
to generate leads for your
company. In the process of
creating the sites, Leadpile will
efficiently work with the designers
and webmasters to create
“optimized” websites, thereby
facilitating better rankings in the
SERP (Search Engine Results
Page).

22. 4. Pre-pop offers
The Pre-pop offers are an effective way to generate leads
from different online application forms. The consumer is
not required to type the information into a new application
form, as the information has been captured already in the
consumer’s primary request.

23. 5. Exit traffic offers
Exit traffic is used to generate leads using existing
application forms, mostly used in conjunction with
consumers primary request. The difference between Exit
Traffic and the Pre-pop Offer is their ability to circumvent
pop-up blockers commonly found in browsers and
specifically target the “Thank You” page (confirmation page)
when the consumer has not been approved for its primary
request

24. 6. MicroClick™ Forms
Leadpile's proprietary MicroClick™ Form is a proven and
successful technology designed to capture leads from a
publisher's website. The Form has been used in
production by publishers worldwide for over five years.

25. 7. MicroClick™ Ads
MicroClick™ Ads, with ScanPage technology, are
designed to create dynamic links within contextually
targeted websites. The technology is owned and
operated by Leadpile, allowing the publishers to target
different offers by manipulating their webpage content,
transforming specific words into links.

26. 8. Multiple customized websites offering the
“Advertiser” product

27. 9. CPM campaigns: banner
advertising
10. Secondary Applications (co-
registrations)
The secondary applications (co-
registrations) leads are an effective way
to target specific demographics and
receive a good CVR (conversion rate), for
a low production cost.

28. B LeadPile’s Publishers. LP will provide its network of
1. publishers with: customized for your product.
MicroClick™ Forms
2. Multiple customized websites offering your product.
3. Banners
4. Text Links
5. MicroClick™ Ads with "ScanPage" technology
6. Advanced tracking for PPC Campaigns: Allows publishers to track
from campaign level down to Keyword level the Earnings, Clicks,
Impressions and CVR (Conversion Rate) this will enable them to
implement new bids in an efficient way and reach desired ROI.
7. Integration with Google “AdWords” API for ecient conversions
tracking: Leadpile’s tracking system is seamlessly integrated with
Google Adwords API, enabling Publishers to track clicks, impressions,
cost and earnings on the Campaign, AdGroup and Keyword level, all
done within the Leadpile interface.
8. Leadpile’s “Open Market” platform for approved networks lead
delivery integration: The leadpile Open Market platform is designed
specifically for “Super Affiliates” and Networks that use their own
application form to collect consumer data. The lead is sent real time
into the Leadpile System where it is processed and delivered to you.

29. C Leadpile’s Affiliate Network partnerships: Run your product on
multiple Affiliate Networks currently in strategic partnership
with Leadpile.
1. Sites/Offers designed exclusively
for their Networks This will allow
us to run your offer through their
Network, instantly reaching their
network of Publishers.
2. MicroClick™ Ads with ScanPage
technology
• MicroClick™ Ads
• “Pre-populated” forms on
customized pages
• Exit traffic monetization: links,
banners, pre-pop forms,
MicroClick™ Ads
3. Email marketing campaigns
4. “Co-registration” offers embedded into our partners’
forms.
Each of the above methods of generating leads will allow us to
bring a massive amount of traffic to the offer driven by the
Leadpile’s established relationships with strategic partners
and existing integrated platforms.

30. D Affiliation Program management on top Affiliate Networks
Advertise your CPA program on Google
Affiliate Network
•CJ (Commission Junction)
•ClickBooth
•Hydra Network
•ShareASale
•ClickXChange