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Benefits of Social Media Monitoring

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@mhandy1
@mhandy1

A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.

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The Benefits of Social Media Monitoring A guide to understanding tools in practical ways
What Is Social Media Monitoring? ,[object Object],[object Object],[object Object],[object Object]
Why Is Monitoring Worthwhile? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Is Monitoring Worthwhile? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Is Monitoring Worthwhile? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Is Monitoring Worthwhile? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring Is Larger than  Facebook and Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring Is Larger than  Facebook and Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Subway Map of Social Tools
Pick A ' Route ' For ' The Brand' ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Does ' The Brand' Have one...
'The Brand' Is... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Monitoring Will Tell... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Two Views Social Media Monitoring Provides ,[object Object],Macro
The Micro View...  What To Do With Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Macro View What Is The Bigger Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Limitations of Free Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
So Now What? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contributors On Twitter @7Huck raised on rice :) community developer @ producteev   étudiante en français On Twitter @Jen_Charlton   Charlton Daily Update http://linkd.in/CharltonPR On Twitter @JudithSoto Community Manager at StrongMail. Interested in email marketing, social media marketing, social CRM and photography. Live for my mami's cooking! On Twitter @MiChmski Multilingual, multicultural, multi-country, Community Manager @ Synthesio   (Host of monitorchat .tv ). This is my page. @ me so I can follow back  #redbull #travel On Twitter @40deuce Community manager @ Sysomos . (self prof essed) Super-Genius. Social media misfit. Music addict. Smack talker. Loves to fall in love. Big kid. Awesome dude. On Twitter @jimmyrey Strategic Account Exec-SM Alterian, Proud Father and Music Lover. Digs social media and new technologies. Opinions stated are mine and not my employer On Twitter @ genevievecoates DAL grad with a B.A. in English and Theatre. Community Manager @ radian6
Project Lead and Special Thanks Community Manager Chat Wednesdays at 2:00pm (EST) Use hashtag #CMGRCHAT Social Media Monitoring Partners  oneforty is your social business software hub. Review, share and discover the best tools that'll make the most of your strategy . http://oneforty.com In Partnership with...   We have a passion to make advanced tools and strategies more accessible to the average user.  I would like to thank everyone who has worked on this project. Find me on Twitter @mhandy1 Married to @ handyinteriors , Hockey fan... I help Community Managers w/ Research and Strategy, Social Media Guy, Data analyst, Generally Awesome
Monitoring Partners
About Synthesio ,[object Object],[object Object],[object Object],[object Object],[object Object]
Synthesio features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],http://socialmedia.alterian.com
Radian6’s social media monitoring software helps businesses listen, discover, measure and engage in conversations across the social web. Radian6’s software platform captures hundreds of millions of posts each day, including the full Twitter firehose, Facebook, blogs, news sites, discussion boards, video and image sharing sites. Clients explore real-time results on an interactive dashboard, use Radian6 Insights to discover meaningful and actionable intelligence, and act on this intelligence using Radian6’s Engagement Console.  Learn more about Radian6 social media monitoring software . Connect with us on twitter to find out more! http://twitter.com/radian6
PeopleBrowsr Platform: ReSearch.ly, Viral Analytics, Engagement Center Datamine with 1,000 Days of History Collective Intelligence indexed for sentiment, location, community, relationships and gender Find brand champions, identify top influencers & engage with champion communities Enterprise Services: Custom reporting, with in-depth analysis led by industry experts Human Sentiment Analysis with mechanical turk – 95% accuracy Analytics tailored for client needs to track metrics, CPM, demographic of audience, conversation topics API / Data Cloud access customized to clients www.PeopleBrowsr.com [email_address] @peoplebrowsr
Sysomos is a subsidiary of  Marketwire Inc .

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Benefits of Social Media Monitoring

  • 1. The Benefits of Social Media Monitoring A guide to understanding tools in practical ways
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  • 9. Subway Map of Social Tools
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  • 11. Does ' The Brand' Have one...
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  • 19. Contributors On Twitter @7Huck raised on rice :) community developer @ producteev   étudiante en français On Twitter @Jen_Charlton   Charlton Daily Update http://linkd.in/CharltonPR On Twitter @JudithSoto Community Manager at StrongMail. Interested in email marketing, social media marketing, social CRM and photography. Live for my mami's cooking! On Twitter @MiChmski Multilingual, multicultural, multi-country, Community Manager @ Synthesio   (Host of monitorchat .tv ). This is my page. @ me so I can follow back  #redbull #travel On Twitter @40deuce Community manager @ Sysomos . (self prof essed) Super-Genius. Social media misfit. Music addict. Smack talker. Loves to fall in love. Big kid. Awesome dude. On Twitter @jimmyrey Strategic Account Exec-SM Alterian, Proud Father and Music Lover. Digs social media and new technologies. Opinions stated are mine and not my employer On Twitter @ genevievecoates DAL grad with a B.A. in English and Theatre. Community Manager @ radian6
  • 20. Project Lead and Special Thanks Community Manager Chat Wednesdays at 2:00pm (EST) Use hashtag #CMGRCHAT Social Media Monitoring Partners  oneforty is your social business software hub. Review, share and discover the best tools that'll make the most of your strategy . http://oneforty.com In Partnership with...   We have a passion to make advanced tools and strategies more accessible to the average user.  I would like to thank everyone who has worked on this project. Find me on Twitter @mhandy1 Married to @ handyinteriors , Hockey fan... I help Community Managers w/ Research and Strategy, Social Media Guy, Data analyst, Generally Awesome
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  • 25. Radian6’s social media monitoring software helps businesses listen, discover, measure and engage in conversations across the social web. Radian6’s software platform captures hundreds of millions of posts each day, including the full Twitter firehose, Facebook, blogs, news sites, discussion boards, video and image sharing sites. Clients explore real-time results on an interactive dashboard, use Radian6 Insights to discover meaningful and actionable intelligence, and act on this intelligence using Radian6’s Engagement Console.  Learn more about Radian6 social media monitoring software . Connect with us on twitter to find out more! http://twitter.com/radian6
  • 26. PeopleBrowsr Platform: ReSearch.ly, Viral Analytics, Engagement Center Datamine with 1,000 Days of History Collective Intelligence indexed for sentiment, location, community, relationships and gender Find brand champions, identify top influencers & engage with champion communities Enterprise Services: Custom reporting, with in-depth analysis led by industry experts Human Sentiment Analysis with mechanical turk – 95% accuracy Analytics tailored for client needs to track metrics, CPM, demographic of audience, conversation topics API / Data Cloud access customized to clients www.PeopleBrowsr.com [email_address] @peoplebrowsr
  • 27. Sysomos is a subsidiary of  Marketwire Inc .

Notas del editor

  1. Identify brand ambassadors -JH